Mobile App Development Services India

Mobile apps are no more a fad, but have turned into a necessity for every business, which lets the businesses grow globally and get accessed by the customers, barring the limitations of time zone. Businesses need a mobile app to promote their services, so they can be easily reached out to their targeted customers, but every mobile app must provide a solution, which must state the benefits your mobile app going to offer to the customers, so your business can go broader and larger compared to its current positioning.

If you are finding it to be a difficult task to get a right mobile app development company, then you must look for that mobile app development company, which can offer the best app development services to your business, and understands your business and its goals, then only a remarkable app solution can take place which would help your business boosts its revenue growth.

Such mobile app development company is Techugo- which is one of the leading names in the field of Mobile App Development Services India and has helped the numerous brands and startups across the globe to get the benefits from their developed mobile apps. If you want to know further about Techugo, and the services we provide, then you must get in touch with our team to know better about our services. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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The Key Benefits Of An Event Mobile App

EVENT MOBILE APP

Mobile apps are here to serve different purposes and it really works in the favor of different domains and genres to translate our needs through mobile app. Mobile apps serve the requirements of different sizes of businesses and perfectly submerged with our needs. It is quite good to see that mobile apps are serving a big spectrum of business domains and users from different sectors are gaining the benefits out of it. In this wide spectrum of mobile apps, we have got one sizzling mobile app that is Event App, which is the most popular mobile app in today’s scenario, and people from all sizes of businesses are reaping benefits from event mobile app.

There is a big chaos of businesses across the globe, and just to get your business acknowledged we all require a systematic approach which would help us to get our business get spread, it is not always possible with the offline marketing methods to get the businesses get the regular revenue growth, but this is at large possible with a platform which can only bring the result. There are many industry verticals which can get the help from the event mobile app to enhance their marketing efforts, like:

  • Local festivals – every city has the specified number of local arts festivals like food, music, literature, art, fashion, and film.
  • Conferences – These events are of industry based and can occur at any time of the year.
  • Trade associations – These types of events are done to for the members of particular trade associations to gain knowledge and network.
  • Individual brands – These events can be organized by theater groups, dance companies or orchestras.

On the other hand, there are many benefits as well, which complement the event mobile apps further, just read ahead…

Create The Buzz

If you would see the crux of the events, then it majorly depends on the buzz, and this buzz can only be created with an app for your event. Before your event starts you can create a stir about your event and the excitement amongst the users would force them to share it further on their network and as a consequence, your event would gain the popularity and the desired list of users.

Create Travel Plan

Most of the users, prefer not to attend any event, due to the lack of information about the place and the expenses they may require to incur on their pocket, when they would attend the event, but an event mobile app solves this purpose as well, and help the attendees to encourage them further to plan their travel plans with the planned accommodations booking and any other travel plan in the vicinity of the venue.

Create A Personalized Experience

When it is an event of music, art, and culture, which goes on for more than a day long duration, every attendee prefers to personalize their experience and pick and choose what they do and see in the event. This is highly possible with an event app, which allows the attendees to choose and save their favorites & research the opportunities offered at the event.

Create A Bond With The Attendees

An event mobile app also, lets a strong bond to be created with the attendees and the event organizers, wherein the organizers can keep the attended updated with any upcoming event and which helps in customer retention and up-selling their services to the potential crowd.

There are a more number of benefits associated with the event mobile app development company in India, and it really helps the events to reach to its potential and targeted attendees, so the event can be successful. If you are also looking for an event mobile app, for your upcoming event, then you must get in touch with the Techugo team, which has an experienced team of app designers and app developers, to give a successful platform to your event. At Techugo, we have developed some of the most successful mobile apps for some of the top brands and startups across the globe. To know further about Techugo, you can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

 

What You Need To Know Before Developing A Mobile App

WHAT YOU NEED TO KNOW BEFORE DEVELOPING A MOBILE APP

Mobile apps are not the fad anymore, but have turned into a necessity for us, which help us to get the day-to-day information with just one tap on our mobile phones. When you decide to finally opt for a mobile app for your business, then there are certain important facts which are needed to be considered before developing your mobile app. I know it is a bit confusing and scary too, when you first decide to give a shot to a mobile app, since the chaos of mobile app development companies in the app development field makes it tougher and confusing for you to pick up the mobile app development process, but hold on, we understand that there are certain key points you need to consider before developing a mobile app, so we have brought some of the most important mobile app development facts to be considered…Let’s learn more

Multiple Platforms At Once

It is really a good aspect that you have planned to take up a mobile app for your business and looking for the ways to extend your business with a mobile app, but in this race you don’t need to pick every mobile platform in the very first go and the reason is very valid, since it is more expensive on your part to pay the multiple platforms’ cost and second you need to understand your users’ behavior and user’s traffic on the mobile app, accordingly you can improve the features and the functionalities in the mobile apps’ second version.

Don’t Play The Blind Game

Every industry has a different user base, and they have their own demands as well, many business owners, blindly follow the mobile app developer’s advice, and don’t pay attention to their business and its users’ requirements. You need to be highly attentive and must pay attention to what your users want, if your mobile app is failing to serve the purpose of user’s requirement, believe me, no matter how much you spent on a mobile app, or how good your mobile app is, but your users would never prefer to use it to serve their requirements.

Your App’s Look Matters

Your app works as an interaction bridge between you and your users, so it needs to serve the purpose and also at the same time, it should be aesthetically appealing, so your users can enjoy the mobile app, with the great user experience. You need to invest some time with your app developers and need to have a seamless user experience for your targeted user base.

Only Thinking about the cost

It is good that you think of the app development cost, which is quite obvious and practical from your business point of view, but you should not be highly rigid with app development cost, since many app developers are there, who are ready to offer a mobile app development at the low-cost, but their expertise and the technical exposure are very limited, which puts the future of your mobile app in danger, by failing to address any grave technical issue of the mobile app development, and as a consequence, you are left with one option to go to another experienced app developer to complete the app project. This would cost you more than you have planned for…so pick a mobile app development company which has the required expertise and the technical exposure to handling your app effortlessly.

Marketing Leads To Success

App marketing is one of the most prominent parts of the app success, and you cannot deny it at any cost. A mobile app is a dream project which is developed to boost your business revenue more in numbers, and it can only reach its targeted audience through the app marketing. Many app developers tend to think that app marketing can be initiated only once the app is developed, but they don’t know that a mobile app needs to be promoted from the very initial stage, which is called pre-launch app marketing, this can easily be done with app teasers, blogs, articles, which would be posted on various social media channels so the app would receive its deserving recognition by the time it gets launched.

These mobile app development tips you must consider thoughtfully before developing your mobile app, the another fact is the right choice of mobile app development company in Dubai, for which I would like to narrow down your research to one name Techugo, it is a top mobile app development company in the USA and it has delivered the some of the most successful mobile apps to some of the top brands and startups across the globe. If you want to know more about Techugo, you can get in touch with the Techugo team at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source : http://www.articlesfactory.com/articles/technology/what-you-need-to-know-before-developing-a-mobile-app.html

How to get an excellent app by hiring the mobile UI designer: tips from the UI/UX expert

Creating an app is a time-consuming and complex process. The most difficult stage is actually the beginning. At this stage, there is only an idea, so it is very difficult to formulate and state it correctly to get across exactly what is intended after completion. Very often failure can result not from the incompetence and unprofessionalism of the development team but rather the incorrectly formulated goals and requirements that lead to the wrong task being accomplishedMost errors at the beginning of the project affect the outcome. Below you will find some advice from the viewpoint of a mobile app UI designer. You can avoid many potential problems and get an outstanding application if you take into consideration the following tips then you can hire ui designer

Do Not Waste Time Looking for Absolute Uniqueness

The image for uniqueness of the app
In our world, everything is cyclical, and this can be traced to all spheres of human activity. Each stage has its own characteristic, differences and features. At the moment (and it will last for more than a year), at the peak of popularity is a simple, lightweight design material, and this is not surprising, because everything that is simple is easily perceived and learned by users. In the process of developing a super-unique,extraordinary interface, you can break all the rules that have been built on the results of research and testing, on the feedback of ordinary users. Your stunning UI/UX design for mobile will then prove too confusing for users. The mobile UI designer who creates the interface for you should create a product that conforms to the usability rules; otherwise, your and his work will turn out to be a result of senseless ideas,and the time and financial costs spent will not be justified.

Select the Target Audience for Your Application

The image of target audience for app
Not only do you need to choose your audience but you need to remember to tell the mobile UI designer, whom you’ve hired, about your choice. Of course, our designers are specialists in branding and can remind you about this at the right time with leading questions, and you, in turn, should be prepared with a response; otherwise, they will appeal to fictitious customers and will come up with their own mission foryour business along with its marketing message. They will decide on the clients personality type and behavior strategy. It is not necessary to use complex terms and study a lot of literature in order to convey your findings to the team; it is enough to describe the user in just a few words, and this will shorten the time spent on developing UI design of the application in the future.

Determine the Goals of the Application

The image of purpose of the app
First, determine the goals of the app, and as in the previous paragraph, do not forget to pass this information on to the interface developers. Often during the phase of the wireframes development, we can give good advice and eventually expand the capabilities of your product and perhaps show you the infeasibility of some of your ideas. This will let you reduce the development time of the application without wasting time on ideas that will not bring you the desired result.

Use Brand Elements in Your App’s Design

The image for brand elements in app development

If the application is a further development of your business and you already have your own logo and corporate identity, I recommend that you continue with the same style. This will serve as a continuation of the marketing campaign that you have already launchedEven if the shapes and sizes may be slightly different, the overall visual style should be preserved. Therefore, when creating UI design solutions for an application, think of this as another component of your marketing strategy. To maintain the overall style, use the same colors, fonts, and pictures in all of your materials, and you will certainly see results.

Look for UI Design Examples on the Internet

The image for app examples
This will facilitate the start of development. The Internet allows access to thousands of screenshots, examples of work by other interface creators, and ready-made successful projects with great UI design that can be shown to the team.

Break Up the Design Development into Stages

The image for stages of app designing
Our team spent more than a year developing our plan that we are now currently developing UI/UX design. These stages allow us to minimize risks both from our (the developers side) and the customer’s side and prevents some common errors at the start. Start with a small outline of the hand, then detail it in the programs for building the wireframes, and when the application scheme is finished and approved, proceed to find the color, style the interface, and develop the animation and interactions. Only then, with the approved style and color, will you proceed to the main application icon and maybe an animated tweet. Be sure to consult with developers at every stage, and show the team what you are working on; often in the course of such consultations, outstanding ideas are born that will be the highlight of your product. You can find more details about the stages of UI/UX design development in the section Graphic Design of our site.

Trust the Team of UI/UX Designers

The image of developers team
We all take on the role of the customer and the performer on a daily basis. We change roles over the course of the day, and this is normal. We are confronted with different spheres of services, be it healthcare or retail.This is all well and good if you have basic knowledge in creating interfaces and you can navigate the work of mobile UI designers, but often the theory is not enough, and it can lead you to a dead end. At such times,I cite such professions as a dentist, a surgeon, a teacher, or a psychotherapist. Do not wake up during the procedure and start to dictate the surgeon’s actions? It’s the same way when it comes to design. The most important thing is to find a team that loves and knows how to do their work with already proven resultsIn my experience, there were cases when the client could not express his wishes as he did not quite understand what he needed; he was lost only until he trusted us. The more we are trusted, the more often we hear the phrase Yes, this is exactly what I need!

In Conclusion

The image for conclusion

What color should you choose? What emotions should the design emote, should it be simple or complex? Where should the users perspective stop, and what should it attract?

Good specialists know the answers to these questions. They understand that the purpose of the work is to influence the visitors perception of your business. The more interface creators know about peoples behavior and how they make decisions, the better they can implement the users behavior strategies. They will develop a product that attracts interest and keeps it, bringing you profit and pleasure from using your product.

Source: https://appus.software/blog/how-to-get-excellent-app-by-hiring-mobile-UI-expert

About Us: We at Techugo- a top mobile app development company, and a trusted app development partner for many established brands and startups across the globe.

What Apple Watch Os 4 Has To Offer

WHAT APPLE WATCH OS 4 HAS TO OFFER

Apple WWDC event already has brought some of the most exciting features in the row and left the users waiting desperately for all the features to finally roll-in. Along with iOS 11, some of the most remarkable features are brought to Apple Watch with Watch OS 4 as well, like new watch faces, including a smart Siri face, new Workout and Activity features, Peer-to-Peer Apple Pay payments, and much more. To know more just read ahead…

  • Watch Face

Apple watch has got a remarkable change with OS 4, that it has got the most exciting watch face and the ability to set a certain image with engaging patterns, which would entertain the wearer throughout the day. The range of faces includes; Siri face, kaleidoscope, and Toy Story characters. The Siri face is imbibed with Machine Learning, which would display the most relevant information based on the time, location, routine, reminders and photo memories. Also, it would dynamically update the info whenever the user would raise the wrist and user can tap the new Siri complication to ask something which is not displayed.

  • Activity & Workout

Apple Watch started their journey as the most passionate source of keeping track on health, and it has carried the legacy forward with Apple Watch OS 4 as well. Now the workout app has got a brand new interface, letting the users to work out effortlessly. Now workout app includes auto-sets for the pool swim workouts and new motion and heart rate algorithms for High-Intensity Interval Training workouts. It allows the user to combine multiple workouts to capture overall calorie and time measurements. Also, choosing the workout types is simple, where user can set a workout goal based on calories burned, distance traveled, or time. With Watch OS 4, the user can pick ‘smart coaching’ option, a very personalized way letting the users to take monthly challenges, based on their history and activity records. Another best feature is that all types of notifications would be shut automatically, once the user starts the workout with ‘Do Not Disturb’ mode, and would turn to normal, once the workout is finished.

  • Music

With Watch OS 4 users would experience the Music app in a different way, which would be much better than ever before. Users can see the Music and playlist as per their regular taste of music, and would also have the Apple-curated playlists, including the likes of Heavy Rotation, Favourites Mix, and New Music Mix. Worth to mention, these options are available only after activating the Apple Music subscription.

  • News App

There would also be a new Apple News app for the watch, which would display the news headlines on the Siri face and would allow the user to save articles on their phone.

  • Flashlight

The flashlight icon is a new addition to Control Center, allowing the users to see in the dark and use it as a safety light when cycling. Although it is not much clear from Apple’s end that what other purpose it would serve.

  • Apple Pay

Apple Pay has improved for the betterment, wherein now users can send payments to anyone in their contact list, right from their watch using Apple Pay and the money would be credited to receiver’s Apple Pay Cash account, which can be transferred further to bank accounts.

  • Other Features

Now users can connect directly with the Bluetooth in Apple Watch and bypass the phone. This would help in updating the information whenever users would raise their wrists. This feature allows the users to interact with small devices around for continuous health and fitness monitoring. This would also help the users to access several apps in the background with turn-by-turn navigation by raising their wrist to see the next step in the directions.

The Release Date

It is expected that watchOS 4 will be available for general download around September 2017. As of now Watch OS 4 is in beta phase and developers can download a beta version of watchOS.

On the other hand, if you are looking for a mobile app developed for Apple Watch and want to acquire the OS 4 functionalities in your Apple Watch app, then you must get in touch with Techugo- a iPhone application development company, and which has the most experienced tech troop to address your app requirement efficiently. If you still confuse that why to hire Techugo app development services, then you must visit our website www.techugo.com and experience the difference, since unlike our competitors, we don’t work for our client, rather we work WITH our clients, to understand and deliver a project what their user base requires. So instead of waiting any longer, just simply give us a call, and let us handle your app development requirements efficiently.

What Decides The App Development Cost

app cost

A mobile app is a dream project for you and decides the fate of your brand and business, but even when everything falls into place, one aspect disturbs you a little, that is mobile app development cost. Yeah, you all can relate to my question well, that a mobile development cost is something which holds back many business owners to give it a try. We all know the basic mobile app cost somewhere around $5,000 and can go beyond to uncountable numbers, but what lies there, which controls the mobile app development cost, and let it go beyond even…hmm, there is no secret recipe which handles this domain, but there are certain factors which decide the app development cost and help you control it, if you know them beforehand, so in order to know more about those deciding factors, let’s go ahead…

App Platform

This is the major deciding factor, where you need to pick smartly the app platform, so your mobile app can be developed for it. It’s your choice whether you want a mobile app to be accessible on different mobile app platforms, such as iOS , Android, Windows, and Web or if you want to hit the only one particular OS initially and then proceed with the another OS in the next app version. If you pick many OS your app development cost would go higher, since the development would vary from one to another.

App Design

Yeah, this is crucial because we buy something first from our eyes, it means unless your mobile app is visually appealing, no one would proceed with your mobile app, so you need to invest your energy, money, ideas and whatever it would take to make app icon, splash screen, app interface, app buttons and app design engaging enough. You can cut down your budget from the functionality department, but don’t think to give a miss to app design through any means, it would cost you a little more, but take it as an investment, since if your app does not look good, no one would like to indulge into the app functionalities.

App Functionalities

It’s a dream come true for you, if your app would consist A-Z of functionalities which would bespeak your business domain, but integrating a heap of functionalities, unfortunately costs a fortune to you, so you need to sit and decide which app functionality is much needed in the first version of a mobile app, and which functionalities can be a part of later app version. This would save you from financial drought and also your users would get suitable mobile app functionalities to get comfortable in the first go.

App Development Company

Your app development company actually plays a vital role in giving a reality platform to your dream app concept, so you need to pick your app development company, not on the basis of their cost, but on the basis of their exposure, technical experience and the variety of clients and the industries served. You can know about these details easily from their respective websites, and to get a more unbiased review, you can check the app development companies profile on the listing websites, like Clutch, AppFutura, GoodFirms, AppDexa, Skilled and Extract to name a few. These websites conduct the genuine interview with the clients, so you can get the sure shot image of their real technical expertise.

The tip here goes that never pick a mobile app development company on the basis of cost, because it might sound easy and affordable to you, but for a long run, they turn harmful for your app project, since they have a limited sources and technical expertise, to handle the obvious technical challenges of app development process, as a result they delay or abandon your app project in between, forcing you to opt for another experienced app development company. This would further burn a hole in your pocket, so play smart and intelligent and pick for a mobile app development company in Dubai  like Techugo, for your application development requirements, who has the required experienced resource and the technical expertise to carve a successful mobile app solution for your business needs.

If you are willing to get a mobile app for your business, you must give a call to the Techugo team, we are just a buzz away to discuss further your app concept to bring into reality.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Why Your Startup Needs A Mobile App

start-up

As an entrepreneur you always plan and dream to achieve big in your life and want your business to attain the global expansion in no time. But some of you mistake it that with a unique business concept, it is easier to mark a presence on the global front and your concept would speak for itself, you are right, but what you must not miss, that this is the era of technology, where every single business is linked with another through mobile app platform. So a mobile app platform would open the door of new business opportunities for your by expanding your business to a global platform.

Many startups have a feel that mobile apps are only dedicated to established brands, but actually, this is a mere myth, which needs to be broken since mobile apps can serve the need of any business regardless of their size or industry. A mobile app is a platform which lets the potential users reach your business in no time and access the services and make purchases at any point of time, with no barrier of time and region zone. So if you have got a startup and planning to expand your business presence, then you must opt for a mobile app, developed by a top mobile app development company in UAE, like Techugo, which has catered the app development services to many brands and startups to get their deserving niche in their particular business domain. At Techugo we have a brood of tech specialists who are there to serve you with the best possible app development solution for your business requirements.

Just get in touch with the Techugo team at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

 

 

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developer and business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

  • Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

  • Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

  • Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

  • Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as  mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

If you have got a mobile app concept, you must get in touch with Techugo-  iPhone app development company to get your mobile app developed by experts. You can get in touch with Techugo at….

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

HOW TO HIRE TOP APP DESIGNER

HOW TO HIRE TOP APP DESIGNER

A mobile app’s success hugely depends on the app’s UI and UX, which let the user to keep coming back to the mobile app. A mobile app which is a perfect combination of easy UI, unique functionalities and the impeccable design, cannot be stopped from charting the success ladder. The app design is the eye-candy for the users, which attracts them to explore the app further and let the users interact with your business through the medium of a mobile app. At Techugo, our app designers have the extensive experience in app designing, which can help your users to strike the right chord. Our team of app designers ensures that our client’s end-users always incur a pleasurable experience while interacting with our developed mobile app, and our app designs are captivating enough that it offers a visual appeal to our users.

Techugo has a perfect team of app developers and app designers, which together craft a unique and exceptional mobile app solution for your business requirements.  Our developed mobile apps are a successful fusion of result oriented user experience design and an engaging user Interface. If you are looking to hire app designers for your mobile app requirements, so do not delay any further, and simply get in touch with Techugo – a top mobile app development company, we have an experienced brood of professional and top app designers. To hire app designer, you can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Importance Of UI/UX In Mobile App Development Process

Importance Of UI UX

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

  1. Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

  1. Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.
  1. Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.
  1. Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development company and we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.