Scrap The Most Prevalent Set Of Myths Related To App Building


The number of confusion and doubts peeping out from the app development concept are not hidden from anyone, because many people stay with a belief that app development is needed but there are many If’s and Buts’ associated with it, and consequently these misconnections congeal the process of productivity for your business.

The fear which bothers and restrains you to opt from picking the app development is much obvious, but don’t you think that you must gather the appropriate information to make the use of this concept to the fullest?

When it comes to the app development companies, there is a fear amongst the people that their idea of the app will be exposed to everyone and can be stolen by the others, and their concept is much at the risk, but this is something very illogical because companies do understand their responsibility to keep the client’s idea safe and secure.

Wait there is much more

Also, sometimes the business owners are little skeptical regarding the control of the process. They think that the command of the whole process will be in the hands of the others but this is not the right thought because the owner has the full control over it.

Do you think, the myths end here?

No there is much more to serve the platter…

So, in order to help you easily opt for selecting the app development without any fear and insecurity, we have brought this post, which can help your app to reach the pinnacle of success, by scraping the myths out of your mind, and help your business to meet the demands of digital media through the means of app technology.

Let’s take a look at various misconceptions, surrounding the app development concept…

The Job Is Done Once The App Gets Built

There is a misconception amongst the business owners, who largely think that once the app project is handed over to the company, they can easily sit and relax and enjoy the means of technology doing wonders for their business.

But it is a futile aspect to think about even, because in order to bring your business on the digital platform; an app is mere a segment to reach that goal, and there are many other milestones as well to be completed.

After the app development there comes a bigger responsibility of turning it into a bigger success and reaches the wider audience base, through the right set of promotional and marketing activities.

Believe me, every phase of app development requires more attention from your end, henceforth you need to invest more time and passion in turning your mobile app into a popular version.

Else, you may fail to get the desired results. So, it is quite necessary to have a timely check on the progress of the project. This will help you to get the quality app as per your requirement.

An App Cannot Be Modified On Its Completion

A very popular myth, revolving around the minds of the business owners; once the app is built then there is no scope of any modification or alteration.

C’mon it is not at all true!!!

Technology has solved the various kinds of concerns like the emergence of agile technology has provided the feasibility to the developers to make the modifications as per the requirement of the business.

Apart from this, the developers also believe in developing the apps in such a manner, so that the alterations can be made at the later stage also if required. So even if you are getting an app designed by the third party you have the very much scope available for making the required changes done.

App Building Is An Expensive Journey

This is one of the biggest concerns which keeps on striking the mind of the business owners, and it is much logical as well, since keeping a tab on your finances capacity, is not at wrong.

But what you need to understand that an app development process can grow expensive or stay in your budget, and it all depends on you.

The number of features, technologies and the set of platforms chosen for your mobile app concept, really mark a difference and affect the app costing to a large extent.

Just to give you an idea, the cost graph for your app can be like this:

  • A Basic App cost comes with the basic functionalities and are easiest to build and is less expensive with around $6000- $8000 and suits the needs of small businesses.
  • An Enterprise App is little more complex and integrates the database management systems and content management and would cost around $18,000- $35,000.
  • An eCommerce App has various features like location-based services, payment gateway, push notifications to name a few, and can be developed at the cost around $6,000 – $10,000.
  • A Game App may cost around $15,000- $20,000 and more even, depending upon the number of features available.

Henceforth if you want to control the app cost, then it depends a lot more on your own choice and requirements, which your chosen app development agency would share with you in advance to get the right set of technologies within your budget.

At the inception of the project, you have to tell your requirement, specifications and what all you are looking for, they will give you a brief idea or estimation of the cost as per your needs. This kind of interaction provides a transparency in the money matters and keeps any kind of dispute at a bay.

Outsourcing Is Not An Ideal Option

How come is that possible for a company that they will be paid for a project but still they will not be motivated to infuse their dedication and efforts? This hardly happens with a renowned company.

Business owners generally think that the level of dedication oozing from their employee can only be witnessed with an in-house project, not from the outsourced company. But this is not the kind of approach followed by the leading iOS application development companies as these companies ensure to take every project that comes across as their own project because the reputation of the company is at stake.

In fact, they give their more than 100% efforts to please the customer and win his confidence. They also hold accountability to answer him in case of any unsatisfactory results. This makes them more cautious while handling the project and they try to deliver the best possible app.

Last but not the least, you must pick the mobile app developed to help your business to cross the scale of success meter and must not let these myths to abandon your dream concept to come into reality.

The Creative Design A Tool For App’s Success Plan


When the question of app survival comes in question, then anything in your reach must be taken into consideration, not leaving even an inch on your app to be grasped fully, letting the users stay engaged and glued to the app further.

An app does not suffice to only coding and technical aspects and there is a huge list of functionalities and the features which are further bespoken by the mobile app technology and complete the flow of successful app product.

The essence which helps the mobile app development to come out as a winner and loved by the audience is the app design.

Yes, the app design turns into a challenge when you accept the fact that your mobile app has to survive among the millions of other existing apps and it is only the worth of the app design, which helps the mobile app to come out as a winner.

Seriously does app design hold this much worth?

Yes, and maybe it is much more than vision and by picking a wrong design, can entirely chuck off the possibilities for your app to gain the momentum in the app’s world.

Therefore it is highly important to pay attention to app design and help your app connect to dug deeper in the rejection and make your business face the investment crunch.

Why Does The App Design Hold So Much Relevance?

We, humans, are highly demanding, and our very much own Mr. Mind is programmed to get inclined towards more colors and ambiance as it boosts our fascination to the next level.

The color helps in developing the pleasing effect from a product or the service around us and as a result, we feel inclined to use the product. This is the very same concept which is implied on the app’s existence as well.

Hence an app design matters most to accentuate the app’s feature and help it support the concept, further letting the audience to stay engaged.

However, to help you fathom, how app design can be optimized further in various segments of your app, let’s find out the design rules, which can leave you gaping, let’s read this post further…

  • Technology Induces Excitement

Every app has the same button for navigation and these are not useless, but mandatory enough for a mobile app and cannot be avoided.

However, the very taste of these buttons somehow becomes boring and predictable, which somehow put the users in the monotonous zone.

If you really want your mobile app to not to experience such distress, then you must integrate and utilize the flow of innovation oozing out of the technologies.

This would help your users to experience the buttons and texture of the app, coated with creativity to help the users to enjoy the usage.

You can infuse the different elements in your app’s design and let your imagination set loose. However the options are innumerable but something which you must not forget, that your picked style is well-suitable for the specific app’s genre.

Keep your design minimal and simple and let the imagination take its toll on your app design.

  • Less is Always More

The app design is one aspect, where the less you would put, the more it would be enjoyed. Your app users are finicky, they want to experience the innovation, but in an easy to understand the method, eliminating every single chance of overdoing your mobile app.

Users looking for something which is simple, clean and clear, they want the intuitive mobile apps, but at the same time, they don’t entertain the excessive dosage of design patterns, which convert the app into a riddle to be navigated further.

Try to keep the mobile app design as simple as possible and don’t forget, the less you implement the better it would be.

  • Swiping Is Trending

When you look closely at the mechanism behind the Smartphone concept, the fac which serves your need is the convenience.

The convenience has a broader vision, not just limited to app technology, but the features integrated within the app technology. The popularity of most of the mobile apps, largely fall onto the most exciting feature; swiping.

With the swiping feature, you open a floodgate of opportunities for your users to interact interestingly with your mobile app and give you a much robust reason, to help your audience to stay engaged.

  • Keep A Check On Thumb Size

No, you don’t have to go each and everyone to access their thumb size, however, it is a wonderfully ridiculous plan!!! (pun intended)

But what you have to consider in this approach is, that phone screens vary today, and users come up with their own demands to hold the phone.

Henceforth your mobile app must give the clear and sufficient space for any user to utilize the navigation buttons effectively.

  • Don’t Replicate The Web

A website is an integral part for a business and a mobile app just enhances that experience to a next level. However, many app designers, mistake the web design to speak same things like app design, which not just confuse the users, but also make them lose their interest.

When you decide to get a mobile app designed, a website should be an influence not for your mobile app, not the complete copy of your website.

Thus, keep the design and the functionalities coupled with the content to be minimal on the app, compared to the website.

  • Color Palette

Since colors have their own identity, which further adds the taste to a design. When it comes to a mobile app, there is much more to be considered and experienced with the color palette.

A smart choice made, bring out the best for your mobile app and make the users stay glued or stay longer on your mobile app.

With the accurate color contrast, you not just garner the attention of the targeted audience, but also carve a fine line difference from your competitors.

Every color standing in the platter, speaks for something, for instance: a pastel muted colors, speak a much-sophisticated app, whereas the bold and bright colors stand for music or entertainment apps.

The mantra you must follow here is to get a comprehensive market research of your audience, and understand which app design can help your app to grow further.

Above stated strategies, help your mobile app to carve a difference in the bubble of existing millions of mobile apps, however a fluid app design can only be achieved, when you decide to go ahead with a mobile app which is designed and developed especially for your business needs through a leading mobile app development  company in USA.

Take the assistance of such company and get a competitive edge on your rivals.

How to Help Your App to Deliver the Value Proposition

An app which is overtly promoted increases the risk of users’ neglect as well because users build a strong wall of expectations from your app and failing to meet these demands, users simply abandon your app further.

I agree, there has to be enough shout given to your app, else it may lose big-time in the chaotic world of mobile apps, where every second a new app makes an entry.

App marketing is an unavoidable aspect for the app’s success plan, but at the same time if you want your app to run in the longer run, then you need to give value to your users.

In this post, I am going to cover the required features which save your app to deliver its promise…just read ahead…

  • Keep the sign-up process as succinct as possible, and ensure that it should not have the not-required features in the signing-in process
  • Try to monetize your app indirectly with freemium version, because users don’t have money to spend on something which is already available in the market at free of cost.
  • Play wise with the placement of the advertisements and make sure they are placed in a non-disturbing mode, which would not irk the users
  • Test your app again and again, because an app which crashes frequently, only lands in the app rejection basket.

These are some of the factors which hamper the value proposition model for your mobile app, hence you have to ensure that your mobile app is not delivering any of these aspects.

Apart from these points, also keep in mind to pick the right app development partner to create your app. A leading mobile app builder in USA would have the required expertise and the skills to transform your app concept into a reality which would be further enjoyed by the targeted audience.


Common Faux Pas Picked During the App Designing

A mobile app is the official adaptation of the technology by a business, but there is more there in the mobile app, which meets the eyes.

An app is not a mere combination of some techies coding skills, which empower the mobile app to a successful product, rather a mobile app is a fusion of coding, design, layout, concept and every other possible aspect, which you cannot think of or even goes beyond your imagination bubble.

I know it sounds so fascinating, and trust me, out of all the aspects the most interesting and engaging aspect is the App Design, which transforms the plain app concept into an app product, which is further enjoyed and accessed by the tons of users and this very app sets a curve line on the users’ lips.

But there is another side of the story as well, which tells that a few mistakes picked during the designing process of your app, can destroy the dream of a successful app thoroughly.

With this post, I want to draw your attention towards the number of blunders picked and integrated unintentionally during the app design process, which cost the success of the app.

Hence, just take a look and read ahead…

What Is The Root Cause???

Before taking a hit at the mistakes, I want to focus my attention towards the root cause, from where the problem begins actually.

The problem arises when the app designers get the technical brief of the project and they can merge it further with their creative brief session and the expectations from the client turned out to be something disastrous and not worthy even.

Believe me, it is a hard nut to crack if the app designer fails to comprehend the project in detail and bring out an app design which fits no one’s purpose.

Now I would like to focus on the number of app mistakes, which must be avoided at any given cost and condition, let’s take a look…

  • Considering An Amateur App Development Company

Generally, I don’t consider this point as the top point, but when it comes to app design, I found it mandatory, to give it a shout as the very first, to begin with.

Many app owners, in order to have some pennies, decide to take the app development process with an amateur or inefficient app developer, who certainly charges next to peanuts for the development process, but towards the end leave your app project in a lurch, which becomes nothing but fit-to-be thrown into the trash bin.

You must not go ahead with this mistake and always proceed with a leading app development company in Canada to address your app requirement, through their technical exposure and the expertise, to finally help you get a successful mobile app solution.

  • Letting Over-Designing To Happen

The creativity oozes out profusely from the designing team, it is a known fact.

But sometimes this creativity goes to the next level, wherein the app designers do LITTLE EXTRA on the project and consequently an app comes out with something extra, which was never needed or required by the app users.

As an app designer, you need to take a hold on your creativity and must ensure that you avoid the excessive use of bold color choices, integrating too many graphics and designing as per your personal expectations.

In total, these mistakes would harm the app concept and instead of making the app look appealing, you would distract the user and they would not be able to get the real essence of the app.

  • Going Extra Mile With Typography And Fonts

An app design depends on selecting the right fonts and placement of text, which convey the right message to the app users.

If there is no balance in your design with the finite space, then it can cause a ruckus to occur, hence you need to be extra careful with loading one section with text.

When you forcefully put excessive content on one screen, then it becomes a pile of trash for the users, which is often avoided.

Keep the minimal text on the app screen and place it in the right space, so users can enjoy accessing it.

On the other hand, you must not experiment with the different font styles, since it distracts the user-attention.

Remember, many apps don’t receive their deserving recognition since the font style was not fathomable by the app users and it led to a situation where the users abandoned the app, in the absence of comprehending the text.

Make sure your typography and the font style work in sync and give the right message to the users.

  • Missing The CTA Button

Call-to-action is that button, which leads a path for your app users, to take the action.

Now you must be wondering that what CTA is?

Actually, CTA is that button in your app, which tells the users to buy, get in touch or take any required action to complete the steps.

Many mobile app designers, ditch CTA, by thinking that there is no need for such, but they are wrong, because wherever you want your users to take the further action to add the CTA button.

With the inclusion of this button, you drive the data of users to the direction you are most willing for.

Apart from this, many times, users get to experience a mobile app, which is not worthy or as per their requirements, since app designers let their personal taste to reflect boldly n the app design, which hampers the process of branding.

My personal recommendation is that let your app design to be a unique yet a very much part of your app concept.

The efforts made in the app design process must be taken with extreme cautions, so the final app design would look appealing to the users.

Last but not least, follow my mantra while designing the app…that says…


Hence create an app design which can help the users to build a CONNECTION with your brand by eliminating the scope of epic app design mistakes.

Features Required In An Enterprise Chat App


The viral popularity of WhatsApp has given a shout to the enterprises to integrate the chat app in their business model to facilitate the users to become more accessible and productive.

But to make any mobile app to work in accordance with the users’ tastes and technology terms, there are certain aspects which have to be a part of the mobile app, to help the app gain its deserving recognition.

With this post, I want to draw your attention towards the features which must be a part of your enterprise chat mobile app. Just read ahead…


Security must be the prime feature and the concern of any app developer while developing the chat app for an enterprise. Albeit there are tools to guarantee the data encoded in the app, yet there must be additional security parameters to be considered in the app to avoid the breach of data.

User-Friendly Design

The app UI and UX of your enterprise chat app, must be simple, attractive and based as per the choice of your users. It need not have a complex app design which would leave the users bewildered, but it should have a clear app design which can help the users to get easily navigated to the subsequent app functionalities.


Within an enterprise there are different people, who use the different Smartphone with different OSs, thus you must ensure that your enterprise chat app is developed to work efficiently on multi-platforms, based on the users’ requirements.

Apart from these basic features, there is one more aspect which has to be taken into consideration, and that is the selection of leading mobile app Development Company in USA, to help you excel your business further.

Since a leading app Development Company in USA like Techugo has the required expertise and the technical exposure to help you build a successful enterprise chat mobile app.


How To Optimize Your Content


Content is nothing uncommon and we all have experienced the heat content weaves around any business to explore the much better productivity or the result oozing from it.

We all know that a mobile app is a must-to-have for your business needs, and there cannot be a single iota of doubt which can make you believe that a mobile app works in the favor of your business and help it to grow exponentially.

To help your mobile app go highly noticed by the targeted audience the SEO comes into existence and help your mobile app to get picked by the audience with an ease, but for the effective SEO strategy, the right dose of content marketing works as the sole driver.

Now the question comes how to get your content strategize in a way that it gains the optimum benefits for your mobile app???? With this post, I would like to draw your attention towards the number of ways through which you can optimize content on your app…just read ahead…

  • Content must be of high-quality
  • It must be original and unique
  • It should have the relevant content speaking of the users’ requirements
  • Highly descriptive page titles
  • Accurate usage of keywords
  • Use shorter sentences
  • Utilize h1 tags, subheadings, bold and whitespaces
  • Add synopsis or TL;DR for your content
  • Include visual content
  • Get internal links
  • Make sure CTA (call-to-action) buttons are clearly mentioned

These are some of the strategies which help the process of your mobile application development grow successful, but the content optimization can only help your mobile app when the features and the functionalities of your app compliment it as well.

To combat this issue you must ensure that your mobile app is developed and designed by a leading mobile app development company like Techugo, which holds the brilliance and the excellence of years to help your app project grow successful.

Reasons Why Your App Is In Dire Need Of Video Marketing


You get the app concept, you hire a leading app development company, and then your app is developed and one fine day it gets ready to hit the market and the very second news you hear is that your app is not achieving the best download rates from the users…

Oops, what has gone wrong with my mobile, I integrated every possible winning feature and the functionalities in my mobile app, then how come it is not able to spike that OOMPH factor amongst the users??? Is there something wrong with my mobile app??? Have I forgotten something??? I am seriously confused and really don’t know how to deal with this issue since my entire business is on the stake…L

I am sure some of you might have gone through this thought process if you have undergone to this situation, although it is very likely that many apps face this turbulence, since the competition fever is higher than ever before in the market, which breaks the loop of every possible revenue from your mobile app and at the end of the day you feel restless and anxious enough to help your app survive in the dense forest of competition.

Have you ever thought which feature can actually save your mobile app to get doomed???

Well, it is a question which is quite often and frequently been asked by the app owners, and sadly not many app development companies are able to understand the need of the hour and fail to suggest the best answer.

Although there are some leading app development companies like Techugo, which eventually come forward and suggest the best strategy to be followed in such situation, and believe me the suggested strategy is a proven method for your app’s success…

But what is the strategy????


The strategy is: Video Feature

Now you must be thinking that how a video can really help your mobile app to secure a recognition in the app market???

Well, there are plenty of reasons to support this theory, and am going to share some of the most significant reasons to help you find out the reality behind it…just read ahead…

Engaging User Interface

We buy something first from our eyes, I think we all agree with this factor and I don’t need to explain it further…within an app a video opens the user engagement door to a new extent since users prefer to watch rather than read-only…maybe that’s also a reason behind the popularity of YouTube.

An app video works as the interaction tool with the users and helps the users to get accustomed to your mobile app efficiently.

The Video Encourages The Curiosity

Your mobile app has a number of features and the functionalities integrated into it, but these features and the functionalities are not experienced till the time app is downloaded.

But with an app video, your mobile app can promote its set of functionalities and features with an engaging mode with your users, letting them experience the app much before downloading, and encouraging their curiosity level to a new standard.

A Video Statistics Are The Mode of Marketing

Every video is surrounded by a number of statistics, which directly hits the users’ psychology and force them to watch the video further and as a result, download the mobile app.

Now you must be aware that how the video helps your mobile app to gain the huge popularity, but this video feature would only work when your mobile app complements the features it has flaunted in the video, and this can only be achieved once you decide to move ahead with your mobile app project only with a leading mobile app development company in India, which can take your mobile app to a new level of success.


Ways To Re-Engage Your App Users


Gone are the days when users remain stick to one particular service, despite receiving constant hiccups in the accessing process and kept on using the same services, but now the scenario has changed…the moment your users find that there is something wrong with your services, they don’t wait to jump to another…

This tension is increased further with the invasion of technology into the existing business strategies, and users love to access the services, under their fingertips, through the app platform…

Do you think why does it happen???

Well, you cannot blame largely the app technology, or the users loyalty cannot be questioned in this term, since the number of resources available to the users, has led to creating this chaos, but believe me this chaos has consequently resulted in some of the most efficient pieces of technology which we all as a user at some point in time enjoy utilizing.

Ok…I got your point, but what can be done best to re-engage your app users to my mobile app, because there are ample of challenges I face while making my users stay hooked to my mobile app…

  • Well it is indeed a concern, and I have given a solution in this post, so why don’t you just read ahead…
  • Capture your users’ attention with the App Personalization; add geolocation services etc…
  • Re-strategize and enliven your push notification services, and don’t play the rigid game, rather make sure that you give your users enough options to love your app
  • Change app’s UI and UX, give users a fresh breath to inhale

With these few tips, you can help your users to stay engage or re-engage your app’s users…

But one another fact you need to make a pace with and that suggests that your app must be developed by a leading mobile app development company like Techugo, since a professional app development company knows it well, that which functionalities and strategies can help your app go successful.

Thus you must start your app development process with a leading mobile app development company and help your app to grow immensely.


How Often An App Should Be Updated


How pleasant it would have been, had the app once developed need not to be touched again…isn’t so satisfactory to visualize even???

It is no doubt, but to come down on the reality platform, it is not at all possible, and you need to rethink and rework on your app with the regular time interval…

Alas!!! This is the sad fact and sooner we accept and work on it, the better it will become. An app development process never works on the ‘Been there – Done that’ factor, rather it needs to be constantly upgraded.

Do you wonder why???

The reason is simple because no matter how cool your app is or how popular it is right now, but unless you would bring the additional dose of additional features into it, your users would never prefer to stick to it.


Hey chill…it’s not about YOUR app users but in general every app user…. J

The market is flooded with the enormous number of mobile apps, and every mobile app is trying its level best to access the users’ attention, so sooner you would have your mobile app in the market, there will be clone of your app with improved features in no time, so if you want your app users will get a reason to stay hooked to your mobile app.

I hope now the confusion is clear… JJJ

Now hoping back to my topic…you need to integrate a number of features for the functionalities in order to keep winning the hearts of your users. I think it is needless to mention that each and every functionality must be the outcome of users’ research.

But the biggest question comes that how would you analyze that it is time to update your mobile app, or how frequently an app needs to be updated???

Well, the answer to this question, I have summed up in few points which I am going to mention in this post, please read ahead…

App’s Features

Your app is the self-explanatory doctor for your mobile app, you just need to listen to its voice. The features and the functionalities integrated into your mobile app need to be checked and understand, that what more best can be brought to offer a seamless user experience.

You must stay tuned to your app’s analytics and must understand that which feature or the functionality is most popular and which is least used by the users. For instance, WhatsApp has launched a few months ago the ‘delete for all’ feature, but this morning there is an announcement that this feature will be deleted again from the WhatsApp, which clearly indicates that they have to take the help of the app’s analytical report.

Listen To Feedback

Your app’s feedback is the aspect, which helps you to understand the most wanted, and least wanted app’s functionalities. Your users are quite vocal when it comes to reflecting their likes and dislikes, thus it is mandatory for you to keep a string check on the users’ opinions and their concerns, if you find something is not liked or preferred by the majority of the users, then it is a clear hint that your app needs to be updated.

An App Developed A Year Ago

The codebase in your mobile app needs to be constantly updated to match the pace with the recent codebase and the technology demand. If your app’s codebase is written a year ago, then it is a sheer hint that it is the time to update your mobile app.

Your App’s OS

The selection of an OS for your mobile app holds the significance as well, wherein you need to understand that if in your existing OS the number of users is decreasing then it is the time to update your app and make it available on the different OS as well

These indicators largely depend on the app’s analytical report, which you need to assess and work upon constantly, also the selection of a leading app development company, also is vital, since your app development company helps you in keep in loop with the ongoing technology changes and the technology demands on the latest platform.

Thus you must not hire just an mobile app development company but your aim must be to hire a leading app development partner, like Techugo, for your app concept, so it can help your mobile app in the longer run.


What Are The Challenges Related To App Marketing


When you plan to get a mobile app then every possible measure which can help your mobile app to grow, must be considered, and trust if you fail to notice or skip any prominent point, which could lead to the app success, then trust me the entire dream you have saved for your mobile app and your business, will be thrashed completely.

You need to understand that you must integrate the app marketing with the major push to your mobile app and if you don’t want to take any risk in your app marketing then you must start your app marketing with the strategies which are really going to help your mobile app fully, but the issue arises when you realize that your mobile app marketing can face a number of challenges, which if you don’t address can land your app into a situation, from where you can never rise up…

So you must take a look at the number of app marketing challenges you must know how to deal with them…but it is obvious that you might not be sure of the number of challenges which can be a part of your marketing plan, so in order to ease down your pain, we have brought this post for you, where you can consider the measures to fight those challenges…

Getting An Effective Marketing Strategy

It might sound so easy to you, but actually planning an effective marketing strategy would take much time, and it can never happen out of fluke. So you need to understand that unless you have the planned strategy for your app marketing, you can never make it work for your mobile app.

You must not fall for the existing and available marketing plan which worked well for XYZ app, and will help your mobile app as well….


Every marketing plan doesn’t suit every mobile app…since your app is different from others, and its users have different demands and the requirements from your app, which ultimately clears out the blues of using the existing app plan for others.

You need to sit and analyze what exactly your mobile app is and what is the demand of the users, accordingly you must plan and design something which fits your app.

Retaining The App Users

Do you know what is the most disturbing fact suggests, that even if your mobile app is a masterpiece, yet you need to make efforts to keep the users stay engaged with your mobile app.

This generally comes from the competition cloud which is already dark and is in the process of getting denser with the time.

Then what to do???

In this situation, a perfect and well-balanced app marketing comes into existence and you can spread the magic to make your users stay attached to your mobile app…for instance…

  • You can retarget your users with a more filtered but personalized approach.
  • You must show with your app, that what exactly your users want from your app and how it will benefit them
  • Include rewarding system, get yourself indulged into research and find out the best possible solution to help your users to use the rewarding benefit and stay hooked to your app
  • Social media buttons help your mobile app to get shared and viewed by the potential user base.

Helping your app to come out as a winner

The competition bar has risen to a point that it suits the users’ taste, where they can pick and dislike any as per their preference, but the survival rate of your app gets tougher.

In such condition, when your mobile app has to beat the odds of competition, you can simply add the marketing touch, but it is challenging too…

To ease down the road for your mobile app, you can take the help of marketing tactic, wherein you can integrate the influence marketing in your app, and ask the reviews to promote or spread the good word about your app.

Apart from these challenges, remember, that unless your mobile app is getting developed by the hands of a leading iPhone app development company like Techugo, it will not help your mobile app from any angle, so let your mobile app, reach an acme, with the best marketing strategies and win the hearts of your users.