5 Common Mobile App Development Mistakes To Avoid

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Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high.

 And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Mobile-Apps-In-App-StoresBoth apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

Woman using mobile phone in cafe. Female sitting in cafe and cup

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

Source : http://yfsmagazine.com/2017/04/07/5-common-mobile-app-development-mistakes-to-avoid/

What Makes A Good Mobile App? : A Comprehensive Guide

Good Mobile AppThere are plenty of mobile apps available on app stores. They are all made to fulfill a purpose and meet human needs. The idea behind mobile apps is always to simplify the complications of human life and assist them in the best way possible while having the user engaged. But, are all the apps successful in realizing this goal? The answer is a big NO. Not every app finds its way onto the device of the user and there could be many reasons for that. One of the reasons for an app not being successful is losing out to their competitors in the fierce battle to entice and lure users to become a prospect customer. The other important reasons could be the faults in the app. Let’s discuss a few of those features in detail and how to avoid the shortcomings of a mobile app with Techugo, a top mobile app development company in Dubai.

  1. Simple & Easy To Use: As discussed earlier, an essential role that an app plays is to ease the complications and basic struggles of everyday life and hence, your app needs to be simple and easy to use with little to no complex functions. An app that is complicated and can have the user easily confused is of no use to the user and would end up getting uninstalled almost immediately after the download. To make sure that users use your app, a smooth design and simple layout are required to be defined during the mobile app development process. The navigation within the app should be uncomplicated and the app should serve the purpose it is meant for. If your app has minimal and simplistic features, a user is more likely to be drawn towards it and use it.
  1. Performance Shouldn’t Be Sidelined: Often times while developing the app, the performance aspect of the app on the device is overlooked. Remember, a user would never opt for an app that slows down the speed of his device. A user would always want his device to function smoothly while using the app. Therefore, the size of the app should be as low as possible so that it doesn’t occupy much space on the device and the processing capabilities of the app don’t overheat or freeze the device. The app shouldn’t consume too much power of the device and the response of the app on the device should be as quick as possible. Additionally, an app shouldn’t take quite a lot of time to boot up and should be lightning fast when making use of the internet connection. An optimized app with all the performance glitches perfectly worked upon during the app development process, would end up winning the heart of the user and will definitely find a place on the device of the user.
  1. Security Should Be Tight: A user’s primary concern is that the privacy of his data isn’t breached. An app utilizes quite an amount of a user’s permissions to access vital information on the device and his personal data to customize things to his liking. Therefore, it becomes necessary for the app to preserve these vital statistics gathered from the user and hence, the security should not be overlooked. An app’s security should be as robust as a concrete wall of a prison. Stringent measures should be taken to avert any kind of data theft or phishing attempts that puts users’ data at risk or exposed. If an app fails to meet the security requirements, a user will never go for that app.
  1. Online/Offline Usability: Apps come with an assurance of simplifying and streamlining a user’s life or to keep him engaged or entertained. Hence, the app needs to be usable at all times, irrespective of the circumstances. An app shouldn’t be developed only keeping in mind the online usability. Albeit minimum, an app should be able to work offline also. An app for which a user finds usability in both the environments is a sure shot.
  1. App Updates: To compete against your competitors and assume the throne of domination and access to consumers, the app needs to meet certain standards and specifications that keep on changing all the time. Accordingly, to meet the standards and changing demand, the app needs to be updated constantly. New features and adaptability to new environments should be released with every app update and the app updates should be planned in advance. This an app development process that’s never ending until the app is decommissioned. Regular app updates also help in removing glitches or unnecessary features of the app and thus, help in the smooth functioning of the app.
  1. Communication Channel: An app helps an organization to bring it closer to its consumers. The bridging of the gap helps the organization in understanding its consumers better and enables it to assist them and address them conveniently and efficiently. The organization can work on the feedback of the customers to fine tune its app according to the consumers’ need. Moreover, this communication channel can also be used as an advertisement and marketing tool to promote your products/services and introduce new products.
  1. Freedom To Personalize: Humans love it when they are paid heed to and made to feel special. With an app, one has the opportunity to allure their users by giving them access to app personalization according to their taste and likeness. You can let the users set the theme according to their taste, change the color and background of the app, the appearance, use their own photos to customize the app, etc. These functionalities can be easily realized in the app development phase and is a Mantra of surefire success.
  2. Analytics Integration:In order to serve your customers to their level of expectation, it is increasingly important that you track the user behavior, the reaction, the demography, the usage stats and many other things. This can easily be achieved with the use of analytical tools that are available to track such crucial insights about users and help in tuning the app better.
  1. Amalgamation Of Social Media: In this digitized world, everybody likes to make a statement and address their presence. Social Media has set the stage for that and has made it available to everyone. People love to share their achievements, happiness on the platform. Rather, to put it more aptly, people love to share their emotions. Hence, to expand your user base, it is essential that the app has a feature to make postings on social media platforms and enable users to do it easily. The feature can be added while the mobile app is in the development phase.
  1. Cover As Much Ground As Possible: Since the arrival of smartphones, the world has been majorly split into two halves. iOS& Android. Both the platforms have their own set of unique features and resonate with users in their own style. Both are exceptional in their own league and have a huge following. Thus, to expand your consumer base and the use of your mobile app, it is necessary that you don’t pick a side and develop an app that’s compatible with both the platforms to maximize your user base and profits.

Conclusion: It is not rocket science to build a mobile app that grabs the attention of the users and serve their purpose spot on. All it requires is proper planning during the development stage and efficient execution of those plans. A mobile app development company that provides app development services along with marketing and promotion strategies for your app, can do the job for you.

About Techugo: We’re top mobile app development company in uae and we thrive on excellence. This is what makes us different from our competitors. We have the knowledge and expertise in the field of mobile app development and the marketing strategies, but most importantly, we have the experience of utilizing these skills to develop a robust app that makes the user happy and reap profits for the organization. For more details visit www.techugo.com

contact us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Yoga Mobile App

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Yoga is practiced successfully all over the globe, people opt to do Yoga for various reasons, for some it is a de-stressing exercise, for some it’s a door to spiritual bond and for some it’s a mode to fight the deadly diseases, the reasons are endless, but the aim is same to garner positive emotions and relaxation of soul, mind, and body. The International Yoga Day is celebrated to spread the awareness of Yoga benefits for stress relief, health, and physical fitness, so on this gracious occasion of #IYD2017, Techugo team is highly proud to announce a mobile app for Yoga, which will be available soon on app stores.

How To Elevate & Polish Your Entrepreneurship Skills

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Entrepreneurship isn’t an easy deal. It’s a challenging task, but, it has its own set of advantages too. Entrepreneurship gives you a sense self-entitlement and leadership. You get to be your own boss and gain experience of managing people. However, a few important qualities that an entrepreneur should possess, is that of time management, interpersonal skills, people management skills, etc. If an entrepreneur knows how to effectively manage all these skills for his activities, he becomes unstoppable. Let’s learn what makes a great entrepreneur and how to polish the entrepreneurship skills and ascend with it to the next level with Techugo, a top mobile app development company.

Speed Up Your Tasks With Technology: An entrepreneur’s life is surrounded by many daunting tasks, most of which involves a lot of communication; and as we have established above that time-management is a skill that an entrepreneur should possess as it is the most valuable entity, therefore, to save time, technology should be used effectively. There are many apps out there that can help with time management efficiently and thus, help in saving time for the entrepreneur to invest in something more useful.

Disintegrate Your Problems: It is all a game of perspective. How you look at things. A successful entrepreneur identifies smaller problems that have collectively taken a huge shape. He then prioritizes these problems and acts on them accordingly. The problem that needs attention first is sorted on a priority basis and subsequently, we go down the order.

Work towards Creating an Opportunity: A successful entrepreneur is the one who doesn’t wait for instructions to follow, or who doesn’t wait for an opportunity to knock on his door. An entrepreneur should be proactive in creating an opportunity for him by studying the market trends, affinity of people towards certain things, etc. If you already have a product in the market, don’t wait for people to come to you. Be upfront and seek their feedback. Improvise on the shortcomings with the reviews you’ve garnered. This will take your business a long way.

Be Meticulous: No matter what you do, if you’ve put your hands into it, give it your best shot. Pay attention to every detail. Work towards creating a better product. Heed to your company’s reputation in the market. Constantly brainstorm on how you can uplift the image and make it better with each passing day. In the end, it’s the brand and the image, consumers relate to.

Learn from Your & Others’ Mistakes: A lot of entrepreneurs begin to think they’re invincible and can’t be touched until reality hits them in the face. Being confident is good, but, overconfidence is always harmful. Look around for mistakes people have committed or take a look at your own mistakes in the past, analyze where they’ve landed them or you, and rectify the errors and prevent it from happening again. A mistake might be small but can incur a lot of damage to the image of the company.

Define You Work Hours: Many entrepreneurs prefer to work at night. Reason? It’s calm, quiet, and possibly a time where a lot less people and distractions are around to sway you away from your work. It could be in the morning too, but, what’s essential here is to identify your most productive hour.

Conclusion: It is easy to become an entrepreneur, but it requires extreme effort and religiousness to become a leader. A leader is nothing but a skilled and polished entrepreneur, who takes calculated risks without any sense of fear and drive himself with others to success. Following the points mentioned above can improve the entrepreneurship skills and will help you take a step ahead in the direction of becoming a leader and achieving success.

About Techugo: We’re a mobile application development company in India and we specialize in creating mobile apps for businesses and individuals according to their measurements and target audience.

7 Steps To Tackle Mobile App Development Challenges

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Mobile app development is a process that requires critical thinking and constant brainstorming. The competition is ugly with businesses and individuals fighting for the top spot. Users have a lot of options to choose from and thus, it is necessary for people seeking to develop an app, to come up with something unique and different from what’s already available. It doesn’t matter whether your business is technical or non-technical, big or small; if your idea is fresh and unique, you need to have a mobile app developed for your products and/or services. If you think that being a non technical business your hopes of having a mobile app developed for your business is lost, you are wrong. You can always contact a mobile app development company in uae, to breathe life into your imagination. Let’s take a look at the challenges that one usually comes across while developing an app.

  1. Setting Up Of Goals: Everything is done with a motive behind it. Apps are no exception. A precise planning to develop an app is a must. The idea should be derived either by finding a solution to a problem or it should be something entirely fresh and new. Next, you should set the target audience for your app, analyze whether they really need your product/services, set business goals for your organization and the app, and keep a close watch on your rivals. Doing so gives you a lead against your competitors. Knowing about their products and coming up with a rock-solid alternative should be a priority in your plan. Once you’re done with these things, it’s time to go to the second step.
  2. Keep Your Friends Close & Competitors Closer: Once a strategy is conceptualized to develop the app, the next step is to look out for the competitors in the market and the products/services they have to offer. Even if one thinks that their product is a lot different than what’s available on the market, it’s a good way to know about the current market trend, the affinity of people towards a certain app, the UI/UX of the app, the transition from one screen to another, etc. This step gives a fair idea about what you’re building against what the consumer is after and helps in creating a better product.
  1. Formalizing The Imagination: After the initial market research and requirements for the app, it is time to roughly draft the app. This is done through wire framing. It is a method in which the blueprint of the app is defined. An initial draft is laid out and all the specifications of the app, such as UI, transition screens, functionalities, etc. are properly sketched. This step helps in identifying the user’s need for the app, defining the app’s selling point, choosing the target audience, showcasing the unique features of the product, recognizing the shortcomings of the product and its solutions. At this stage, it is also often advisable to involve users to give a better design to the app.
  1. List The Technicalities: This is the most crucial part of the app. This process transforms the app from imagination to reality. To begin with, the type of the app should be defined. Following the previous steps, one should have a clear idea, ,the best suited app for their consumers. It could be native or hybrid or cross platform or a web app. Next, the UI/UX of the app should be designed keeping the user in mind. It should be interactive and should interest the user and have him engaged while using the app. Thereafter, the core and supporting functionalities of the app should be designed keeping in mind the uniqueness of the product. An engaging content to keep the user engaged and interested should be drafted, and lastly one should not compromise on the security of the app. Security is the primary concern of users and generally is one of the driving factors in the success of the app.

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It is quite natural for businesses not to be familiar with such technicalities and hence they can seek help from a top mobile app development company that specialises in developing mobile apps for different platforms while adhering to the parameters above.

  1. App Testing: Once the app’s done with the initial designing phase and is ready for a roll out, it is advisable to test the app among a certain group of users. This gives us a rough idea about how the app is faring among the users, whether there is a scope of improvement and something needs to be changed or completely obliterated. This is a refining process and must be done to increase the quality and finesse of the app.
  1. Debuting The App: After successfully coming up with a finished product, it is time for the app to debut on the store and be available to users to download. Once launched and downloaded, the feedback and reviews from the users of the app should be duly noted and worked upon. This helps in the refinement of the app and also makes the users happy. They become loyal to you because they know that someone’s listening to them and is working on the problems.
  1. Marketing The Product: The last process is marketing the app and it is a perennial process. To maintain a user base and lure new customers to expand it, marketing the product is extremely essential. It could be done through the various channels available in the market and by introducing new features for the app.

Conclusion: These are some of the major challenges that businesses and individuals encounter while developing a mobile app, but if these steps are followed, many of the major problems could be laid to rest and a perfect app can be developed for the users to relish and enjoy.

About Techugo: We’re a top mobile app development company in dubai and we specialise in developing apps for iOS and Android platforms. We’ve a team of experts that follows all the aforementioned steps to provide your target audience with the best mobile app.

 

9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo