What Makes A Good Mobile App? : A Comprehensive Guide

Good Mobile AppThere are plenty of mobile apps available on app stores. They are all made to fulfill a purpose and meet human needs. The idea behind mobile apps is always to simplify the complications of human life and assist them in the best way possible while having the user engaged. But, are all the apps successful in realizing this goal? The answer is a big NO. Not every app finds its way onto the device of the user and there could be many reasons for that. One of the reasons for an app not being successful is losing out to their competitors in the fierce battle to entice and lure users to become a prospect customer. The other important reasons could be the faults in the app. Let’s discuss a few of those features in detail and how to avoid the shortcomings of a mobile app with Techugo, a top mobile app development company in Dubai.

  1. Simple & Easy To Use: As discussed earlier, an essential role that an app plays is to ease the complications and basic struggles of everyday life and hence, your app needs to be simple and easy to use with little to no complex functions. An app that is complicated and can have the user easily confused is of no use to the user and would end up getting uninstalled almost immediately after the download. To make sure that users use your app, a smooth design and simple layout are required to be defined during the mobile app development process. The navigation within the app should be uncomplicated and the app should serve the purpose it is meant for. If your app has minimal and simplistic features, a user is more likely to be drawn towards it and use it.
  1. Performance Shouldn’t Be Sidelined: Often times while developing the app, the performance aspect of the app on the device is overlooked. Remember, a user would never opt for an app that slows down the speed of his device. A user would always want his device to function smoothly while using the app. Therefore, the size of the app should be as low as possible so that it doesn’t occupy much space on the device and the processing capabilities of the app don’t overheat or freeze the device. The app shouldn’t consume too much power of the device and the response of the app on the device should be as quick as possible. Additionally, an app shouldn’t take quite a lot of time to boot up and should be lightning fast when making use of the internet connection. An optimized app with all the performance glitches perfectly worked upon during the app development process, would end up winning the heart of the user and will definitely find a place on the device of the user.
  1. Security Should Be Tight: A user’s primary concern is that the privacy of his data isn’t breached. An app utilizes quite an amount of a user’s permissions to access vital information on the device and his personal data to customize things to his liking. Therefore, it becomes necessary for the app to preserve these vital statistics gathered from the user and hence, the security should not be overlooked. An app’s security should be as robust as a concrete wall of a prison. Stringent measures should be taken to avert any kind of data theft or phishing attempts that puts users’ data at risk or exposed. If an app fails to meet the security requirements, a user will never go for that app.
  1. Online/Offline Usability: Apps come with an assurance of simplifying and streamlining a user’s life or to keep him engaged or entertained. Hence, the app needs to be usable at all times, irrespective of the circumstances. An app shouldn’t be developed only keeping in mind the online usability. Albeit minimum, an app should be able to work offline also. An app for which a user finds usability in both the environments is a sure shot.
  1. App Updates: To compete against your competitors and assume the throne of domination and access to consumers, the app needs to meet certain standards and specifications that keep on changing all the time. Accordingly, to meet the standards and changing demand, the app needs to be updated constantly. New features and adaptability to new environments should be released with every app update and the app updates should be planned in advance. This an app development process that’s never ending until the app is decommissioned. Regular app updates also help in removing glitches or unnecessary features of the app and thus, help in the smooth functioning of the app.
  1. Communication Channel: An app helps an organization to bring it closer to its consumers. The bridging of the gap helps the organization in understanding its consumers better and enables it to assist them and address them conveniently and efficiently. The organization can work on the feedback of the customers to fine tune its app according to the consumers’ need. Moreover, this communication channel can also be used as an advertisement and marketing tool to promote your products/services and introduce new products.
  1. Freedom To Personalize: Humans love it when they are paid heed to and made to feel special. With an app, one has the opportunity to allure their users by giving them access to app personalization according to their taste and likeness. You can let the users set the theme according to their taste, change the color and background of the app, the appearance, use their own photos to customize the app, etc. These functionalities can be easily realized in the app development phase and is a Mantra of surefire success.
  2. Analytics Integration:In order to serve your customers to their level of expectation, it is increasingly important that you track the user behavior, the reaction, the demography, the usage stats and many other things. This can easily be achieved with the use of analytical tools that are available to track such crucial insights about users and help in tuning the app better.
  1. Amalgamation Of Social Media: In this digitized world, everybody likes to make a statement and address their presence. Social Media has set the stage for that and has made it available to everyone. People love to share their achievements, happiness on the platform. Rather, to put it more aptly, people love to share their emotions. Hence, to expand your user base, it is essential that the app has a feature to make postings on social media platforms and enable users to do it easily. The feature can be added while the mobile app is in the development phase.
  1. Cover As Much Ground As Possible: Since the arrival of smartphones, the world has been majorly split into two halves. iOS& Android. Both the platforms have their own set of unique features and resonate with users in their own style. Both are exceptional in their own league and have a huge following. Thus, to expand your consumer base and the use of your mobile app, it is necessary that you don’t pick a side and develop an app that’s compatible with both the platforms to maximize your user base and profits.

Conclusion: It is not rocket science to build a mobile app that grabs the attention of the users and serve their purpose spot on. All it requires is proper planning during the development stage and efficient execution of those plans. A mobile app development company that provides app development services along with marketing and promotion strategies for your app, can do the job for you.

About Techugo: We’re top mobile app development company in uae and we thrive on excellence. This is what makes us different from our competitors. We have the knowledge and expertise in the field of mobile app development and the marketing strategies, but most importantly, we have the experience of utilizing these skills to develop a robust app that makes the user happy and reap profits for the organization. For more details visit www.techugo.com

contact us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Yoga Mobile App

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Yoga is practiced successfully all over the globe, people opt to do Yoga for various reasons, for some it is a de-stressing exercise, for some it’s a door to spiritual bond and for some it’s a mode to fight the deadly diseases, the reasons are endless, but the aim is same to garner positive emotions and relaxation of soul, mind, and body. The International Yoga Day is celebrated to spread the awareness of Yoga benefits for stress relief, health, and physical fitness, so on this gracious occasion of #IYD2017, Techugo team is highly proud to announce a mobile app for Yoga, which will be available soon on app stores.

Why Should You Update Your Mobile App

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Ever since its inception, both the iOS & Android OS have come a long way. We’ve seen newer and more refined versions of the OS with the inclusion of new features. Every successive version has something better to offer than the previous one. Also, a new software version enhances the performance of the device to a great extent. But, it shouldn’t only be the OS that should be updated periodically. The apps should also be updated along with the OS since each OS update carries its own set of functionalities and the apps need to be optimized according to it. Additionally, an app should also be updated periodically to improve its own features and performance. Let’s learn why your app needs to be updated and optimized periodically with Techugo, a mobile application development company in uae.

  1. Keeping the customers happy and engaged: An upbeat customer would always be happy with what you’ve to offer and would be loyal to your services. But, the question is how to maintain the level of interest of your customers? The answer lies in the update of your app. An app that gets updated at regular intervals has the attention of the consumers. Furthermore, an update helps keep the app functionalities and performance up to date and removes the glitches experienced in the previous version. With every subsequent update, the app developers can introduce a new feature in the app that was missing previously and was requested by the users. This practice helps in winning the confidence and loyalty of the users and also keep them engaged with your app. On the other hand, if an app has jitters and flaws, and is also not updated regularly, the users would end up uninstalling such an app and would look out for better options.
  1. Smacking the bug: It is natural for apps to encounter bugs in the codes or in the UI. Bugs in the app don’t affect the appearance of the app, but, hamper the performance of the app to a great extent. Frequent app crashes, app not booting up, app getting hanged, device getting frozen, etc. are all examples of bugs in the app and need to be addressed asap for smooth functioning of the app. A user would never use an app that slows down the performance and the speed of his device, frequently crashes, freezes the device. With proper app updates and bug fixes, these things can be avoided and the app could be optimized for better performance. The developers should work towards shooting down multiple bug fixes at once. This practice allows developers to avoid multiple update roll outs every now and then and also spares the user from having to download the updates frequently.
  1. Refurbishing the UI/UX: We’ve always emphasized on the fact that UI/UX is what forms a driving force for your app’s success. It is the UI/UX on which a user forms an opinion and has a point of view for the app. It is the UI with which he interacts and therefore, it should not ever get boring. A mundane, uninteresting UI can lead to the uninstalls of the app. Hence, it is always necessary that the UI of the app is constantly refreshed and updated so that the user doesn’t lose interest in the app. It should also be kept in mind that only adding features to the app is not the sole aim of the update. An update can also occur to remove an unwanted feature from the app that previously existed in it and was disliked by the users and/or the feature introduced in the previous version was futile. Features should be added or removed depending on the functionality and performance of the app. 
  1. App update vs new app:It’s always a debacle for developers,whether to opt for an app update, or go for a new app entirely. There are positives and negatives attached to both the options available. Let’s look at them closely. 
  • When opting for a new app: If the developers go for a new app instead of updating the old one, the users won’t have to go through the process of downloading the app update and it would be entirely at their discretion if they want to download the new app at all or not. Furthermore, developers can generate revenue from their new app. However, the flip side to this is that the new app would have to be promoted and the promotional tactics would have to be applied from the very beginning. Also, the user might not want to opt for the new app.
  • When opting for the app update: Choosing this option over a new app would not compel the users to pay for the upgrade and the promotions for the update would be in order and accordance of the app. The flip side of this is that users would have to be forced to update the version of the app which they might not want to or their device might not be compatible with the new app update and the developers have to look for resources to replenish the funds required for the update of the app.

Developers generally roll out updates for the app rather than opting for new apps entirely. But, occasionally, a few developers have rolled out a new app with upgraded features and have seen the app become a success.

  1. App Promotion: App updates provide developers with the option to covertly promote their app. An app that receives updates frequently, usually stays on top of the list in the available updates section and remains visible to users most of the times. This constantly reminds the users of the app’s presence and hence, your app stays on the device while performing at par because of the constant updates. It is also proven that an app that’s frequently updated resonates with the users and is more preferred by them over others. 

A user is always on the lookout for a perfect and flawless app. All he wants is performance and an elated UX. All these features collectively can help deliver the best app one asks for.

About Techugo: We’re a top mobile app development company in uae and we strive to deliver the best in the class app. We have the tools, technology, and experts that come together to make your idea a reality. For more details visit www.techugo.com .

you can also reach out to us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

How To Elevate & Polish Your Entrepreneurship Skills

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Entrepreneurship isn’t an easy deal. It’s a challenging task, but, it has its own set of advantages too. Entrepreneurship gives you a sense self-entitlement and leadership. You get to be your own boss and gain experience of managing people. However, a few important qualities that an entrepreneur should possess, is that of time management, interpersonal skills, people management skills, etc. If an entrepreneur knows how to effectively manage all these skills for his activities, he becomes unstoppable. Let’s learn what makes a great entrepreneur and how to polish the entrepreneurship skills and ascend with it to the next level with Techugo, a top mobile app development company.

Speed Up Your Tasks With Technology: An entrepreneur’s life is surrounded by many daunting tasks, most of which involves a lot of communication; and as we have established above that time-management is a skill that an entrepreneur should possess as it is the most valuable entity, therefore, to save time, technology should be used effectively. There are many apps out there that can help with time management efficiently and thus, help in saving time for the entrepreneur to invest in something more useful.

Disintegrate Your Problems: It is all a game of perspective. How you look at things. A successful entrepreneur identifies smaller problems that have collectively taken a huge shape. He then prioritizes these problems and acts on them accordingly. The problem that needs attention first is sorted on a priority basis and subsequently, we go down the order.

Work towards Creating an Opportunity: A successful entrepreneur is the one who doesn’t wait for instructions to follow, or who doesn’t wait for an opportunity to knock on his door. An entrepreneur should be proactive in creating an opportunity for him by studying the market trends, affinity of people towards certain things, etc. If you already have a product in the market, don’t wait for people to come to you. Be upfront and seek their feedback. Improvise on the shortcomings with the reviews you’ve garnered. This will take your business a long way.

Be Meticulous: No matter what you do, if you’ve put your hands into it, give it your best shot. Pay attention to every detail. Work towards creating a better product. Heed to your company’s reputation in the market. Constantly brainstorm on how you can uplift the image and make it better with each passing day. In the end, it’s the brand and the image, consumers relate to.

Learn from Your & Others’ Mistakes: A lot of entrepreneurs begin to think they’re invincible and can’t be touched until reality hits them in the face. Being confident is good, but, overconfidence is always harmful. Look around for mistakes people have committed or take a look at your own mistakes in the past, analyze where they’ve landed them or you, and rectify the errors and prevent it from happening again. A mistake might be small but can incur a lot of damage to the image of the company.

Define You Work Hours: Many entrepreneurs prefer to work at night. Reason? It’s calm, quiet, and possibly a time where a lot less people and distractions are around to sway you away from your work. It could be in the morning too, but, what’s essential here is to identify your most productive hour.

Conclusion: It is easy to become an entrepreneur, but it requires extreme effort and religiousness to become a leader. A leader is nothing but a skilled and polished entrepreneur, who takes calculated risks without any sense of fear and drive himself with others to success. Following the points mentioned above can improve the entrepreneurship skills and will help you take a step ahead in the direction of becoming a leader and achieving success.

About Techugo: We’re a mobile application development company in India and we specialize in creating mobile apps for businesses and individuals according to their measurements and target audience.

7 Steps To Tackle Mobile App Development Challenges

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Mobile app development is a process that requires critical thinking and constant brainstorming. The competition is ugly with businesses and individuals fighting for the top spot. Users have a lot of options to choose from and thus, it is necessary for people seeking to develop an app, to come up with something unique and different from what’s already available. It doesn’t matter whether your business is technical or non-technical, big or small; if your idea is fresh and unique, you need to have a mobile app developed for your products and/or services. If you think that being a non technical business your hopes of having a mobile app developed for your business is lost, you are wrong. You can always contact a mobile app development company in uae, to breathe life into your imagination. Let’s take a look at the challenges that one usually comes across while developing an app.

  1. Setting Up Of Goals: Everything is done with a motive behind it. Apps are no exception. A precise planning to develop an app is a must. The idea should be derived either by finding a solution to a problem or it should be something entirely fresh and new. Next, you should set the target audience for your app, analyze whether they really need your product/services, set business goals for your organization and the app, and keep a close watch on your rivals. Doing so gives you a lead against your competitors. Knowing about their products and coming up with a rock-solid alternative should be a priority in your plan. Once you’re done with these things, it’s time to go to the second step.
  2. Keep Your Friends Close & Competitors Closer: Once a strategy is conceptualized to develop the app, the next step is to look out for the competitors in the market and the products/services they have to offer. Even if one thinks that their product is a lot different than what’s available on the market, it’s a good way to know about the current market trend, the affinity of people towards a certain app, the UI/UX of the app, the transition from one screen to another, etc. This step gives a fair idea about what you’re building against what the consumer is after and helps in creating a better product.
  1. Formalizing The Imagination: After the initial market research and requirements for the app, it is time to roughly draft the app. This is done through wire framing. It is a method in which the blueprint of the app is defined. An initial draft is laid out and all the specifications of the app, such as UI, transition screens, functionalities, etc. are properly sketched. This step helps in identifying the user’s need for the app, defining the app’s selling point, choosing the target audience, showcasing the unique features of the product, recognizing the shortcomings of the product and its solutions. At this stage, it is also often advisable to involve users to give a better design to the app.
  1. List The Technicalities: This is the most crucial part of the app. This process transforms the app from imagination to reality. To begin with, the type of the app should be defined. Following the previous steps, one should have a clear idea, ,the best suited app for their consumers. It could be native or hybrid or cross platform or a web app. Next, the UI/UX of the app should be designed keeping the user in mind. It should be interactive and should interest the user and have him engaged while using the app. Thereafter, the core and supporting functionalities of the app should be designed keeping in mind the uniqueness of the product. An engaging content to keep the user engaged and interested should be drafted, and lastly one should not compromise on the security of the app. Security is the primary concern of users and generally is one of the driving factors in the success of the app.

7mobile app

It is quite natural for businesses not to be familiar with such technicalities and hence they can seek help from a top mobile app development company that specialises in developing mobile apps for different platforms while adhering to the parameters above.

  1. App Testing: Once the app’s done with the initial designing phase and is ready for a roll out, it is advisable to test the app among a certain group of users. This gives us a rough idea about how the app is faring among the users, whether there is a scope of improvement and something needs to be changed or completely obliterated. This is a refining process and must be done to increase the quality and finesse of the app.
  1. Debuting The App: After successfully coming up with a finished product, it is time for the app to debut on the store and be available to users to download. Once launched and downloaded, the feedback and reviews from the users of the app should be duly noted and worked upon. This helps in the refinement of the app and also makes the users happy. They become loyal to you because they know that someone’s listening to them and is working on the problems.
  1. Marketing The Product: The last process is marketing the app and it is a perennial process. To maintain a user base and lure new customers to expand it, marketing the product is extremely essential. It could be done through the various channels available in the market and by introducing new features for the app.

Conclusion: These are some of the major challenges that businesses and individuals encounter while developing a mobile app, but if these steps are followed, many of the major problems could be laid to rest and a perfect app can be developed for the users to relish and enjoy.

About Techugo: We’re a top mobile app development company in dubai and we specialise in developing apps for iOS and Android platforms. We’ve a team of experts that follows all the aforementioned steps to provide your target audience with the best mobile app.

 

9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Top Mobile App Development Company in Qatar

Qatar imageThe World is ever evolving in the field of technology, and it has become a key aspect of business expansion. With over 50% of the world’s population now having access to internet and 90% of which uses mobiles to stay online, it’s absolutely necessary for a business house to have a mobile app. Bonding with a Top Mobile App Development Company in Qatar could prove to be very fruitful for any business type one has. It’s a technological space with unlimited scope for consumer base. Read on to know how you can grow your business with Techugo, a top mobile app development company.

The emergence of mobile apps

Necessity is the mother of all inventions. With the world getting fast paced and people becoming busy, time is an element of scarcity. Impatience has reached a new high and people want everything at their disposal. Enter the world of mobile apps. It’s the answer to the wishes of people. Everything right from booking a ticket for travelling, to movies, booking a meal or a cab, the apps have made it easier for people to access the services and save a lot of time. Irrespective of the time and place, the services are made available to consumers and at a competitive price. This hasn’t only made the market competitive but it’s a dog fight of sort where you constantly need to unfold in ways that aren’t just unique but also bring something new to the platter every time.

The need for mobile apps for your corporation

Any entity that adapts with the changes in the surrounding, is known to be an all round winner. Many companies that were established a century ago or even more, are still functioning to date just because they knew the key to move forward was to adapt to the mindset and the technological changes and keep up with the timeline. With the advent of mobile technology, which serves as a portal to reach out to millions of people, we need to be abreast of the technology. Apps and webpages are the latest in trend, and the best ways to keep your consumers updated about the latest happenings and developments. The broadcasting at such a large scale can only be done through such a channel and it’d prove to be anathema for your business to not have a digital presence and your competitors may take the lead. Its not necessary for a business house to know about app development and the technicalities behind it. Any top mobile app development company could do that for the business conglomerate but the concept and visualization should be of the company looking to get an app developed for its consumer base. Nobody knows your business and customers better than you.

Scouting the mobile app development company

A boom into the market and you have businesses flourishing around trying to efficiently milk the resources and grow upon the opportunity. It’s scavenging but yet interesting and challenging. You might come across myriad app development companies, some fake and some genuine. You have to have an eye out to pick the right one. The following arguments can help you pick the right one among the herd :

Pricing : It’s not always that an expensive project would do your business wonders and provide it with the right traction and much needed attention. In some cases, the planning and development could fall flat on it’s face. On the other hand, a less expensive option also doesn’t guarantee at par standards. Its very important to sieve through the available options and then proceed.

Look for Bonding Not Business : A trust is built on a long lasting relationship and only that can assure a promising business deal. It’s not a one time deal. An app needs to evolve constantly to meet the standards and trends, and a developer that has dealt with it from the beginning, knows it inside out. So, hopping from one developer to other every time or even sporadically might adversely affect your business and app, and in turn the consumer base. A bond would guarantee the riddance from such obstacles.

Promotion of App : An overnight success is a myth, and the branding and promotion of an app is no different. It’s a misconception that an app could become famous if the business behind it is already famous. There’s a lot that goes behind the scene, from the usage of right keywords, to the app store optimization, the content of the app, the UI/UX of the app and the simplicity. These things can only be achieved when there’s no communication gap between the developer and the firm which is dealing in the deployment of it’s idea.

Top Mobile App Development Company in Qatar

The realization of mutual relationship and working in an environment free of doubts and confusion dawned upon us quite early. We know what it takes to be the expert in the field of mobile app development. At Techugo, we have a team experts, that specializes in mobile app development and continually work towards the betterment of your business and success. We absolutely admire  your quest for excellence and working with you makes us strive for it. Our team is young and dynamic and has a hunger for perfection. We assist our client with the expertise in latest  technology and digital advancements. We listen to them carefully and meticulously, churn out the ideas, think outside the box and provide exceptional customer service to them. The constant contact with clients, design specification, development, deployment and marketing is all done keeping in mind that the core of the concept is not lost and the best solution is provided. We’re a top mobile app development company in Qatar. When you think excellence, think of us.

We’re available at your service 24×7 and you can connect to our dynamically charged squad to give wings to your imagination.

You can contact us at :

 hannah@techugo.com

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

WHY MARKETING IS NOT AN UNNECESSARY EXPENSE

marketing

It was a mere resume, which I casually looked at while discussing the new openings in my company, Techugo- a top mobile app development company. It was just another day, when a sudden chit-chat with our HR turned into the most serious issue of how people make their resumes these days, although it was not something for me to care about, but I was forced to think that why a resume is supposed to be all filled with the needed ingredients to sell yourself, then I realized, my question held the answer, SELL, yes the way we promote movies through conferences, press-release, media and the way a company advertise its product through advertisements, all have a common motive behind, which is to SELL their product, services or skills. It is harsh and bitter but without a proper channel of marketing, you can’t success and can’t reach to your users.

Although, the word marketing, seems very small with one word letter, but actually it can take hours to days to understand it deeply, since it is a very broad topic with the most vital aspects integrated within to make a business happen successfully. Let’s explore the factors which make marketing a much needed aspect of your business, although there are quite many factors which lead to the increase the sales for your business, but since I am associated with a top mobile app development company-Techugo, and my job role is of BDM, so am finding it more convenient to discuss the need of marketing to increase the sales growth in the mobile app development industry, so let’s begin the interesting voyage of marketing essentials:

Research Your Market

As the adage suggests, practice makes a man perfect, in the same way a properly channelized research can make you excel and hit the right button of marketing. Research is the key aspect of marketing strategy and can’t be left out from any angle. Many a times we get to see unwanted calls coming our way from the inbound marketing team, the basic marketing concept these inbound calling agencies forget to implement is to do a thorough research of their targeted customers, failing to which leads to chase the wrong set of users and wasting time and energy. You need to enhance a very robust market research strategy to save yourself from the future grief. As an app development company you also need to do proper research on what is required and at where, which would help you save from the horror of ‘Selling ice to the Eskimos’.

Speak About Benefits

The first time when you see an advertisement on TV, for hair care, what you most look out for is that how that product would benefit you, rather than what it offers. If people can’t relate to your product in any ways they will never use it, no matter how many good features it consists of. The same rule applies to mobile app development process as well, instead of focusing more on what features your mobile app offers, and you need to show your users that in which ways your mobile app would benefit them. The way your users feel connected to your mobile app speaks a lot for itself and helps you win the major battle of marketing with this step only.

Talk Real

Just by simply saying that your app development company is best in the world, does not make your app development company at top charts. Your work speaks for itself, you have to inform your users through the app case-studies, you have developed in the past and how it benefitted your client’s end users. Offer a factual, not the fictional information to your users, because users have become very smart today and can judge what is wrong and what is right for them, so play a role of a smart and intelligent marketer and showcase your work to your users in the best possible manner to accentuate your work strategy and the app development process you follow.

Build a Relationship

For most of the users, using the word ‘to build relationship’ is just a marketing gimmick, and they always have a pre-conceived notion that the term relationship is just temporary, and would evaporate once the mobile app would go live. As a mobile app Development Company you have to ensure that every promise made should be an eternal commitment and you will stand along with your client in every need of your client related to mobile app throughout or even after the development of their mobile apps. You have to play proactive to listen to their concerns, problems and must pay a heed to their requirements. In doing so, you don’t just make one client happy, but also open the door for the million others potential clients, who would like to utilize your app development services, based on the other client’s genuine feedback.

Your Body language Speaks For You

There are quite many people existing in the world, holding the delusional thought that no matter what is your tone or the body language, but if your work is good, people will hire your services….wake up day dreamers, such thought is a period. If you don’t have positive body language and confident tone, then even though you are too good at your work, but your services will never be hired due to your attitude towards your client. You have to work on your tone and body language, and making them more confident, since if you sound diffident, which means you are unsure of your services, so how can you expect a client to trust your words and offered services.

If your marketing strategies are efficient then your sales chart would grow exponentially, don’t think that marketing is a superfluous segment to promote your business, rather it is a very strong channel helps you getting brand recognition. As an app development company you must hear the problems by your client’s end user and give them an absolute solution and give more focus to your marketing planning to grow your business further and will offer a perfect mix of opportunities to you to meet your business goals and create a path for your further success.

At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/marketing-not-unnecessary-expense/