Mobile deep linking which is also known as a mobile app deep linking is the process of linking URI to specific pages or locations within an application. The benefits of deep linking are very vast and must be integrated into every application development strategy. This technology can add the various functions for your users that cannot be achieved by building the flat structured application.
Let’s see the working algorithm of this technology.
First marketing professionals have to discover the best channel that drives organic results such as mobile web, social media, text messages, or emails. After that, they have to convince potential users to open application frequently by providing substantial content and using deep linking.
An advanced deep linking is called the deferred linking and it is used when the application is not installed on the user’s device. In this situation, the user gets an URL that redirects the user on to the respective app store to download the app. After that, the app lands on the specific page which needs to call the deep linking service provider with the special code, the provider will fetch the deep linking data which is used to install the application.
Basically, there are three ways to perform the mobile deep linking.
Standard deep linking
It redirects the user to the specific part of the application by using your app URI. This method only applicable when app is installed on the user’s device, otherwise, it shows error.
It directs the user to the specific content if the app is installed otherwise direct to the respective app store listing to download the app.
Contextual deep linking
This can serve the functions of the above two and also allows for more precise tracking and better relevancy to the users. It is very helpful for both the developers and users because these links pass data to an app through the install and allow to personalized onboarding.
Why it is important?
The most frustrating situation is when an app gives the notification about the giveaway and you just click on the link to open the app. But instead of landing on specific page, it lands on the homepage of the app with no instructions about the giveaway. Deep linking is the best option to remove this issue, it opens the page with instructions for the user’s benefit.
You can implement the deferred and contextual deep linking to enhances the user experience, improving the user onboarding process, and better tracking marketing campaigns.
Now, let’s discuss the benefits of a mobile app deep linking.
Enhances the user experience
Users are able to access your application easily through the deep links, with essentially no navigation. It can redirect the users to the specific screens of the app instead of a home screen that means, if you are linking something in your app from social media or website then users are able to navigate seamlessly to that content.
Convenience in content promotion
It allows you to create the links on the websites, emails, and social media that redirects at the specific part of the application. It works as an amazing promotional tool, by using this you can bring special deals and services to the customers. Bringing the quality content is better and interesting than pushing users to open the app.
Set connection between two apps
The ability to link the two apps is one of the most prominent advantages of this technology. If the user is interested in buying something and your app refers to that specific seller app, then it build trust and provides the best user experience. It is also easy for users to navigate, keep track of referrals, and offer a seamless experience to the customer.
Gives possibilities for user re-engagement
In the lot of scenarios user has installed the app but have not used it for a long time. With the help of this technology, you can encourage your customers to get back to your application by creating offers, discounts, or certain deals and then notify them. When you send the push notification, this technology helps you to take the users directly to the page where details and offers are available. It helps user to
perform certain tasks instead of navigating randomly across the app.
Improved the search results and app download
Have you ever searched out for a product in the Google search box and get the desired results that take you into the mobile application. This happens because Google indexes the mobile app deep links, which means when you click on the link you directly land on a specific page of the application.
If you are building the app for your business then you cannot put the website down immediately. The slow and steady process of migrating your users from the website to the application through deep links can be helpful.
By converting the website links into the deep links, you can allow your users to browse products, check the description, price, and many more and then take them to the mobile app for further processing. This way you can encourages the users on the current platform and increases the app download.
Provide insights into campaign effectiveness
Since deep link has the ability to pass the data, you can more accurately see which campaigns and sources are most helpful in driving users to your application or driving downloads. Maybe it can be done through the text messages, emails, social media, or deeply linked ads.
Now, as we all know that this technology redirects the users to specific content, it puts users of different paths then the ideal user flow. This means that you need to be carefully plan how they will be used and how you present information to the users.
To give the seamless experience to the user you have to make sure that deep links take the user to the specific content without any logins or interstitial pages. If you are planning to build such kind of apps then contact Techugo. We are expert in designing the mobile application according to the client requirements with the latest tools and technologies. So, if you have any concerns regarding the application development company, then contact us.