5 Common Mobile App Development Mistakes To Avoid

Launch-a-mobile-app-startup-YFS-Magazine-720x340

Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high.

 And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Mobile-Apps-In-App-StoresBoth apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

Woman using mobile phone in cafe. Female sitting in cafe and cup

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

Source : http://yfsmagazine.com/2017/04/07/5-common-mobile-app-development-mistakes-to-avoid/

How To Elevate & Polish Your Entrepreneurship Skills

ENGAGE YOUR CUSTOMERS.png

Entrepreneurship isn’t an easy deal. It’s a challenging task, but, it has its own set of advantages too. Entrepreneurship gives you a sense self-entitlement and leadership. You get to be your own boss and gain experience of managing people. However, a few important qualities that an entrepreneur should possess, is that of time management, interpersonal skills, people management skills, etc. If an entrepreneur knows how to effectively manage all these skills for his activities, he becomes unstoppable. Let’s learn what makes a great entrepreneur and how to polish the entrepreneurship skills and ascend with it to the next level with Techugo, a top mobile app development company.

Speed Up Your Tasks With Technology: An entrepreneur’s life is surrounded by many daunting tasks, most of which involves a lot of communication; and as we have established above that time-management is a skill that an entrepreneur should possess as it is the most valuable entity, therefore, to save time, technology should be used effectively. There are many apps out there that can help with time management efficiently and thus, help in saving time for the entrepreneur to invest in something more useful.

Disintegrate Your Problems: It is all a game of perspective. How you look at things. A successful entrepreneur identifies smaller problems that have collectively taken a huge shape. He then prioritizes these problems and acts on them accordingly. The problem that needs attention first is sorted on a priority basis and subsequently, we go down the order.

Work towards Creating an Opportunity: A successful entrepreneur is the one who doesn’t wait for instructions to follow, or who doesn’t wait for an opportunity to knock on his door. An entrepreneur should be proactive in creating an opportunity for him by studying the market trends, affinity of people towards certain things, etc. If you already have a product in the market, don’t wait for people to come to you. Be upfront and seek their feedback. Improvise on the shortcomings with the reviews you’ve garnered. This will take your business a long way.

Be Meticulous: No matter what you do, if you’ve put your hands into it, give it your best shot. Pay attention to every detail. Work towards creating a better product. Heed to your company’s reputation in the market. Constantly brainstorm on how you can uplift the image and make it better with each passing day. In the end, it’s the brand and the image, consumers relate to.

Learn from Your & Others’ Mistakes: A lot of entrepreneurs begin to think they’re invincible and can’t be touched until reality hits them in the face. Being confident is good, but, overconfidence is always harmful. Look around for mistakes people have committed or take a look at your own mistakes in the past, analyze where they’ve landed them or you, and rectify the errors and prevent it from happening again. A mistake might be small but can incur a lot of damage to the image of the company.

Define You Work Hours: Many entrepreneurs prefer to work at night. Reason? It’s calm, quiet, and possibly a time where a lot less people and distractions are around to sway you away from your work. It could be in the morning too, but, what’s essential here is to identify your most productive hour.

Conclusion: It is easy to become an entrepreneur, but it requires extreme effort and religiousness to become a leader. A leader is nothing but a skilled and polished entrepreneur, who takes calculated risks without any sense of fear and drive himself with others to success. Following the points mentioned above can improve the entrepreneurship skills and will help you take a step ahead in the direction of becoming a leader and achieving success.

About Techugo: We’re a mobile application development company in India and we specialize in creating mobile apps for businesses and individuals according to their measurements and target audience.

LIVE VIDEO API – A GIFT FROM TWITTER TO ITS USERS

twitter

Twitter has taken an impressive step to make it much easier for media publishers to post video with better tech equipment and …. CURIOUS? To know more read this blog LIVE VIDEO API – A GIFT FROM TWITTER TO ITS USERS with Techugo- a top mobile app development company and discover the upcoming features before its launch tomorrow.

TWISTED TALE OF DISLIKE BUTTON ON FACEBOOK

facebook

A dislike button on FB is much awaited feature, but Facebook has converted this feature into a beautiful and engaging manner. To know more about this upcoming feature on Facebook, read this blog further TWISTED TALE OF DISLIKE BUTTON ON FACEBOOK with Techugo- a top mobile app development company

LI-FI – THE FUTURE OF INTERNET

li-fi

Somewhere during the school days, I watched, Steven Spielberg’s flick ‘Minority Report’ and ended up imitating the Tom Cruise for next few days, the movie had created a huge impact on a teenager like me and I mimicked many interesting scenes of changing the screen with 3D Technology helplessly. Even after more than a decade the movie has not lost its charm and has made worthy impressions on our minds. Surprisingly, the many technologies discussed and practiced in the movie have already found the ground of reality, such as facial recognition, voice-automated home, driver less cars and much more.

Having said that the future is all about technology can never be wrong and interestingly technology has originated some of the most interesting features around, which have not just made our life easier but convenient as well. When you discuss the internet, the world of possibilities gets opened in front of you, where you can access what you require in a way you prefer. Due to the Wi-Fi internet facility, to access the internet, on your bed, in a café and even at the most cozy areas of your home have become possible. Wi-Fi has been a blessing to access the internet facility, although it comes with its own baggage of limitations, like cost, speed, limited area connectivity and security issues followed by many others. On the contrary, there is another internet facility offered through Li-Fi. Hey, it does not sound so familiar? Well, many of us already know about Li-Fi but for some, it is all total new concept to be discussed. Let’s dig into the facts related to Li-Fi further.

What Is Li-Fi

The first time I heard this term, I thought my friend is playing a prank on me by calling it Li-Fi, but actually, he was not, although I had to dig the internet for 2 consecutive hours to learn more about it. Li-Fi or Light Fidelity is an internet providing wireless communication which runs on the household LED light bulbs to transfer the data 224 gigabits per seconds. This invention was made by the physicist Harald Haas, a Professor of Mobile Communications, School of Engineering / Institute of Digital Communications at the University of Edinburgh and Chief Technical Officer (CTO) in the year 2011. Li-Fi, unlike the Wi-Fi, runs on visible light.

How It Functions

Li-Fi also works on transmitting data, except one fact that it uses visible lights to run, it works as per the photo-detector to receive light signals and the signal processing converts the data into ‘stream-able’ content. It is a little technical, but just to explain it further in a non-technical way, a LED light bulb is a semiconductor light source, which means the current of electricity supplied to a LED light bulb can be dipped and dimmed, without being noticed by humans. The data is fed onto the LED light bulb through signal processing technology and then it is sent further at rapid speeds to the photodetector (photodiode). The tiny changes in the rapid dimming of LED bulbs are then converted by the ‘receiver’ into electrical signals, which convert into a binary data stream to run on the internet enables devices.

Advantages of Li-Fi

The Li-Fi is actually a mind-blowing technology and has stirred the world of wireless transmission since it does not require any router, wire or devices to help transmit the data. We all love technology and it would be a blessing to get connected to internet services at a larger level, with this technology you merely need a LED light bulb and start the transmission. Let’s understand the advantages associated with the usage of Li-Fi:

  • Network Congestion at An Arm Distance

Unlike the Wi-Fi, the Li-Fi technology integrates the use of light instead of radio waves to transmit the data. The spectrum of Wi-Fi is getting chaotic as the days are passing due to the number of users connecting every second, on the contrary, the Li-Fi spectrum is around 10,000 times bigger being compared to Wi-Fi, so Li-Fi has much more to offer.

  • Pocket & Infra Friendly

Li-Fi totally depends on LED bulb technology, which consists of fewer components and does not make holes in your pocket. Also, setting the infrastructure of Li-Fi involves a LED bulb, which is equivalent to switching on your drawing room lamp.

  • Optimal Speed

Due to the use of LED bulb in the Li-Fi technology, the data transmission rate is approximately 10 Gbps, which could even cross the 100 Gbps if use lasers. With such a high speed, a user can download an HD full movie in the fraction of seconds.

  • Security Is Not A Concern

The signals in Li-Fi technology, are carried by optical light, which cannot penetrate the brick & mortar structure, it further makes the security a much safer aspect. It also does not interfere with radio signals, due to the technology, which is based on the technology of Visible Light Communication (VLC) and comes into action within nanoseconds by switching on the LED bulbs.

  • Goes Well With IoT

IoT is certainly the most compelling aspect of technology and Li-Fi accentuate the demand of IoT gadgets fully since it works on LED bulb, and within every premise, getting a LED bulb is not challenging.

Limitations

Albeit, Li-Fi has a great number of advantages, but there lies the crux of the story in the limitations shared by the Li-Fi technology. Let’s learn about it further:

  • Due to LED light, on which the Li-Fi technology is based upon, the light cannot penetrate the walls, but it explains that once the user moves out of the room, would lose the connection.
  • The light as a basic resource for this technology limits the usage to some particular locations and regions only.

Due to the upsurge demand of the mobile app, our mobile phones have become everything we need. It has become our compact assistant, which fits our pocket size; whether we want to call people, play music, click the pics, share on social media and our wallet followed by much more to be written here. With such demand, a Li-Fi can be a blessing to fit the size of your requirements.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app developers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/li-fi-future-internet/

TWITTER FABRIC GOES GOOGLE

twitter

The year 2014, encountered a major breakthrough made by Twitter, since Twitter launched Twitter Fabric, for the developers to create enticing mobile apps, and the year 2017 has witnessed much bigger tech news; Google has acquired the Twitter fabric to join its Firebase team.  To explain it further, the Twitter Fabric will have the same products to function, such as ; Fabric, Crashlytics, Answers, and any other related products, the only difference it will mark in the year 2017, will be the name managing them, earlier it was Twitter, and from 2017 it will be Google.

Although, no information on the deal has been made yet, but one factor has been cleared by both of the companies, that the mission of this collaboration is to help the developers, build better apps and understand their users to expand the business opportunities. As far as the Twitter developers are concerned, they will come aboard with Google and during the transition period Twitter will manage and control the Twitter Fabric. You can read more about today’s announcement on Google’s blog.

Source: http://www.techugo.com/blog/twitter-fabric-goes-google/