App technology has engulfed all the business genres positively and there is no second opinion to its existence. Whether you need to call a distant relative in abroad or booking a cab to travel in your city, from major to minor, all daily needs are well-handled by the mobile apps and users prefer to get their needs addressed through the app platform.
In this race of fitting the odds of competition, every business be it a branded outlet or a newbie startup prefer to set a strong foot in the app development process. As a brand it is quite much obvious to pick a favorable app platform, since the user’s needs and the business goals are quite visible for a brand, but the question arises, when as a startup, you have to pick a right app platform for your business needs, and the lack of exposure and vague user’s demand make the situation worse, on top the financial constraint make you fall into a do or die situation, where you have no choice but have to pick the RIGHT platform to suggest the need of platform.
As a startup the most suitable platform to be picked is…? Actually, it is hard to make a clear understanding that which OS you need to proceed with…can’t believe your ears?
I know this fact is little ambiguous to be believed by an entrepreneur, since a large part of your business is on a stake, and a wrong app platform choice can cost you arms and legs for your startup…So why to trust me? Well, a valid question, and to reply and ease down you further, I have collected the 3 top reasons in this article further, so you can select the suitable app platform effortlessly.
Check The Audience base
Since Android devices come in different size and shapes, the users are attracted to buy the Android devices more, thus widening the market for Android apps. As per a study reveals Android holds the 87% and iOS around 12% of the app market, which might make a strong reason that you must pick Android as your chosen app platform, but again something which you need to consider as well, that is your business market. If your business expansion has a user base only in the US, then picking Android would be a wrong decision, since the iPhone users are more in there and they prefer an iPhone application.
In past Android was largely scrutinized for the slow number of updates it provided, but recently Google has resolved this issue by shifting the maximum number of apps to the Google play store, which helps the mobile app to get updated quickly sans the complete OS update.
On the other hand, iOS provides the updates as and when available and a major annual update as well. The updated game is a little bit tiring and space consuming with iOS, but with Android, it is smaller with only the required updates.
The quality of the app is highly preferred by each and every user, and if app irks, it serves no purpose. The iOS apps are regulated by the rigid guideline of Apple store, which sifts down the iOS app from various stages to make it error-free.
But the Android apps are available in different genres and go through sans any stringent policy for the quality check from Google. As a consequence, it increases the security risks to be faced by the users in abundance.
Then Which app platform to Pick?
- The Android OS is the best option for you, if limitless customization, integrated with the freedom to make your phone work as per the users’ need, is your major concern.
- iPhone OS is your answer if you are a compose user, who is looking for sleek design, updated features with a secured and succinct number of mobile apps and no security threat.
- And most importantly, it depends largely on: what is the demand of your targeted audience.
I personally believe both the platforms have their equal share of benefits and advantages, you only need to pick the right platform, after conducting a thorough research on your market demands and business goals.
So enhance your business visibility with the right platform and get your app developed by one of the top mobile app development companies and let your business grow exponentially…