Common Faux Pas Picked During the App Designing

A mobile app is the official adaptation of the technology by a business, but there is more there in the mobile app, which meets the eyes.

An app is not a mere combination of some techies coding skills, which empower the mobile app to a successful product, rather a mobile app is a fusion of coding, design, layout, concept and every other possible aspect, which you cannot think of or even goes beyond your imagination bubble.

I know it sounds so fascinating, and trust me, out of all the aspects the most interesting and engaging aspect is the App Design, which transforms the plain app concept into an app product, which is further enjoyed and accessed by the tons of users and this very app sets a curve line on the users’ lips.

But there is another side of the story as well, which tells that a few mistakes picked during the designing process of your app, can destroy the dream of a successful app thoroughly.

With this post, I want to draw your attention towards the number of blunders picked and integrated unintentionally during the app design process, which cost the success of the app.

Hence, just take a look and read ahead…

What Is The Root Cause???

Before taking a hit at the mistakes, I want to focus my attention towards the root cause, from where the problem begins actually.

The problem arises when the app designers get the technical brief of the project and they can merge it further with their creative brief session and the expectations from the client turned out to be something disastrous and not worthy even.

Believe me, it is a hard nut to crack if the app designer fails to comprehend the project in detail and bring out an app design which fits no one’s purpose.

Now I would like to focus on the number of app mistakes, which must be avoided at any given cost and condition, let’s take a look…

  • Considering An Amateur App Development Company

Generally, I don’t consider this point as the top point, but when it comes to app design, I found it mandatory, to give it a shout as the very first, to begin with.

Many app owners, in order to have some pennies, decide to take the app development process with an amateur or inefficient app developer, who certainly charges next to peanuts for the development process, but towards the end leave your app project in a lurch, which becomes nothing but fit-to-be thrown into the trash bin.

You must not go ahead with this mistake and always proceed with a leading app development company in Canada to address your app requirement, through their technical exposure and the expertise, to finally help you get a successful mobile app solution.

  • Letting Over-Designing To Happen

The creativity oozes out profusely from the designing team, it is a known fact.

But sometimes this creativity goes to the next level, wherein the app designers do LITTLE EXTRA on the project and consequently an app comes out with something extra, which was never needed or required by the app users.

As an app designer, you need to take a hold on your creativity and must ensure that you avoid the excessive use of bold color choices, integrating too many graphics and designing as per your personal expectations.

In total, these mistakes would harm the app concept and instead of making the app look appealing, you would distract the user and they would not be able to get the real essence of the app.

  • Going Extra Mile With Typography And Fonts

An app design depends on selecting the right fonts and placement of text, which convey the right message to the app users.

If there is no balance in your design with the finite space, then it can cause a ruckus to occur, hence you need to be extra careful with loading one section with text.

When you forcefully put excessive content on one screen, then it becomes a pile of trash for the users, which is often avoided.

Keep the minimal text on the app screen and place it in the right space, so users can enjoy accessing it.

On the other hand, you must not experiment with the different font styles, since it distracts the user-attention.

Remember, many apps don’t receive their deserving recognition since the font style was not fathomable by the app users and it led to a situation where the users abandoned the app, in the absence of comprehending the text.

Make sure your typography and the font style work in sync and give the right message to the users.

  • Missing The CTA Button

Call-to-action is that button, which leads a path for your app users, to take the action.

Now you must be wondering that what CTA is?

Actually, CTA is that button in your app, which tells the users to buy, get in touch or take any required action to complete the steps.

Many mobile app designers, ditch CTA, by thinking that there is no need for such, but they are wrong, because wherever you want your users to take the further action to add the CTA button.

With the inclusion of this button, you drive the data of users to the direction you are most willing for.

Apart from this, many times, users get to experience a mobile app, which is not worthy or as per their requirements, since app designers let their personal taste to reflect boldly n the app design, which hampers the process of branding.

My personal recommendation is that let your app design to be a unique yet a very much part of your app concept.

The efforts made in the app design process must be taken with extreme cautions, so the final app design would look appealing to the users.

Last but not least, follow my mantra while designing the app…that says…

LESS IS ALWAYS MORE IN THE TURF OF APP DESIGNING

Hence create an app design which can help the users to build a CONNECTION with your brand by eliminating the scope of epic app design mistakes.

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Ways To Re-Engage Your App Users

WAYS TO RE-ENGAGE YOUR APP USERS

Gone are the days when users remain stick to one particular service, despite receiving constant hiccups in the accessing process and kept on using the same services, but now the scenario has changed…the moment your users find that there is something wrong with your services, they don’t wait to jump to another…

This tension is increased further with the invasion of technology into the existing business strategies, and users love to access the services, under their fingertips, through the app platform…

Do you think why does it happen???

Well, you cannot blame largely the app technology, or the users loyalty cannot be questioned in this term, since the number of resources available to the users, has led to creating this chaos, but believe me this chaos has consequently resulted in some of the most efficient pieces of technology which we all as a user at some point in time enjoy utilizing.

Ok…I got your point, but what can be done best to re-engage your app users to my mobile app, because there are ample of challenges I face while making my users stay hooked to my mobile app…

  • Well it is indeed a concern, and I have given a solution in this post, so why don’t you just read ahead…
  • Capture your users’ attention with the App Personalization; add geolocation services etc…
  • Re-strategize and enliven your push notification services, and don’t play the rigid game, rather make sure that you give your users enough options to love your app
  • Change app’s UI and UX, give users a fresh breath to inhale

With these few tips, you can help your users to stay engage or re-engage your app’s users…

But one another fact you need to make a pace with and that suggests that your app must be developed by a leading mobile app development company like Techugo, since a professional app development company knows it well, that which functionalities and strategies can help your app go successful.

Thus you must start your app development process with a leading mobile app development company and help your app to grow immensely.

 

What Are The Challenges Related To App Marketing

WHAT ARE THE CHALLENGES RELATED TO APP MARKETING

When you plan to get a mobile app then every possible measure which can help your mobile app to grow, must be considered, and trust if you fail to notice or skip any prominent point, which could lead to the app success, then trust me the entire dream you have saved for your mobile app and your business, will be thrashed completely.

You need to understand that you must integrate the app marketing with the major push to your mobile app and if you don’t want to take any risk in your app marketing then you must start your app marketing with the strategies which are really going to help your mobile app fully, but the issue arises when you realize that your mobile app marketing can face a number of challenges, which if you don’t address can land your app into a situation, from where you can never rise up…

So you must take a look at the number of app marketing challenges you must know how to deal with them…but it is obvious that you might not be sure of the number of challenges which can be a part of your marketing plan, so in order to ease down your pain, we have brought this post for you, where you can consider the measures to fight those challenges…

Getting An Effective Marketing Strategy

It might sound so easy to you, but actually planning an effective marketing strategy would take much time, and it can never happen out of fluke. So you need to understand that unless you have the planned strategy for your app marketing, you can never make it work for your mobile app.

You must not fall for the existing and available marketing plan which worked well for XYZ app, and will help your mobile app as well….

WAKE UP

Every marketing plan doesn’t suit every mobile app…since your app is different from others, and its users have different demands and the requirements from your app, which ultimately clears out the blues of using the existing app plan for others.

You need to sit and analyze what exactly your mobile app is and what is the demand of the users, accordingly you must plan and design something which fits your app.

Retaining The App Users

Do you know what is the most disturbing fact suggests, that even if your mobile app is a masterpiece, yet you need to make efforts to keep the users stay engaged with your mobile app.

This generally comes from the competition cloud which is already dark and is in the process of getting denser with the time.

Then what to do???

In this situation, a perfect and well-balanced app marketing comes into existence and you can spread the magic to make your users stay attached to your mobile app…for instance…

  • You can retarget your users with a more filtered but personalized approach.
  • You must show with your app, that what exactly your users want from your app and how it will benefit them
  • Include rewarding system, get yourself indulged into research and find out the best possible solution to help your users to use the rewarding benefit and stay hooked to your app
  • Social media buttons help your mobile app to get shared and viewed by the potential user base.

Helping your app to come out as a winner

The competition bar has risen to a point that it suits the users’ taste, where they can pick and dislike any as per their preference, but the survival rate of your app gets tougher.

In such condition, when your mobile app has to beat the odds of competition, you can simply add the marketing touch, but it is challenging too…

To ease down the road for your mobile app, you can take the help of marketing tactic, wherein you can integrate the influence marketing in your app, and ask the reviews to promote or spread the good word about your app.

Apart from these challenges, remember, that unless your mobile app is getting developed by the hands of a leading iPhone app development company like Techugo, it will not help your mobile app from any angle, so let your mobile app, reach an acme, with the best marketing strategies and win the hearts of your users.

What You Should Consider While Hiring An App Development Company

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You have finally decided to proceed with a mobile app and planning to go ahead with a leading iPhone app development company for your app concept, but when you try to find out, you are left with the most shocking details which suggest that all mobile app development companies are not worthy, thus you need to take a long and detailed information before proceeding with one particular app development partner.

But this is quite impossible since there is a scarcity of relevant technical knowledge and this lands you in hot water because you don’t know what to ask your potential app development company.

Then what to do?

Is there any solution?

Yes, there is a solution, and I would recommend you to read further in order to grab a hold on that solution…please read ahead…

Check The Company Online Presence

Yes, it is a major point to be considered since the online presence of your app development company matters most and indicates clearly about the app development company’s reputation in the market.

Check Client’s Testimonials

Although this aspect can be deceiving too because many clients talk good about when the app development company asks for their favor, but the best way to find out the truth is through the listing websites.

There are many popular listing websites, such as Clutch, AppFutura, and GoodFirms to name a few. You can check more about your company and explore the unbiased reviews from these portals.

Check The Past Work

It is too much important to know that what all your last company has worked and what is their level of technical exposure and what has been their technical expertise and what all industries they have served so far.

Apart from this one suggestion I would like to provide herewith that never ever pick a mobile app development company on the basis of cost factor, since it does sound so alluring and magical to you, but you need to keep a note that a least costing mobile app development company never pulls your project to heights of success…

I truly hope that your mobile app concept would transform into a major success, after following the mentioned points…

Top Mobile App Development Company

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The best mobile app development practices, you need to adapt in order to build a successful mobile app for your business, starts with the selection of right mobile app Development Company for your app concept. A right mobile app development company has all the required expertise and the exposure to handling your app projects’ requirements, so it can convert into a successful product.

You need to play wise while picking a top mobile app development company for your app project, there are many ways which can help you to pick the best mobile app development company, such as:

  • Check The App Developers’ Reputation
  • How innovative they are
  • Which business domain they have served
  • What is their expertise
  • What their reviews and feedback suggest
  • Cost must not be a deciding factor

Along with these tips you must check a top mobile app development company in India for your app concept, but if you still find it a tough job to get a perfect app development company to address your business requirements, then you should get in touch with Techugo- a leading name in the app development field. The Techugo team has the every possible ingredient to make your app successful, because they have developed some of the most successful mobile apps for the leading brands and the startups across the globe.

You can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

 

What Decides The App Development Cost

app cost

A mobile app is a dream project for you and decides the fate of your brand and business, but even when everything falls into place, one aspect disturbs you a little, that is mobile app development cost. Yeah, you all can relate to my question well, that a mobile development cost is something which holds back many business owners to give it a try. We all know the basic mobile app cost somewhere around $5,000 and can go beyond to uncountable numbers, but what lies there, which controls the mobile app development cost, and let it go beyond even…hmm, there is no secret recipe which handles this domain, but there are certain factors which decide the app development cost and help you control it, if you know them beforehand, so in order to know more about those deciding factors, let’s go ahead…

App Platform

This is the major deciding factor, where you need to pick smartly the app platform, so your mobile app can be developed for it. It’s your choice whether you want a mobile app to be accessible on different mobile app platforms, such as iOS , Android, Windows, and Web or if you want to hit the only one particular OS initially and then proceed with the another OS in the next app version. If you pick many OS your app development cost would go higher, since the development would vary from one to another.

App Design

Yeah, this is crucial because we buy something first from our eyes, it means unless your mobile app is visually appealing, no one would proceed with your mobile app, so you need to invest your energy, money, ideas and whatever it would take to make app icon, splash screen, app interface, app buttons and app design engaging enough. You can cut down your budget from the functionality department, but don’t think to give a miss to app design through any means, it would cost you a little more, but take it as an investment, since if your app does not look good, no one would like to indulge into the app functionalities.

App Functionalities

It’s a dream come true for you, if your app would consist A-Z of functionalities which would bespeak your business domain, but integrating a heap of functionalities, unfortunately costs a fortune to you, so you need to sit and decide which app functionality is much needed in the first version of a mobile app, and which functionalities can be a part of later app version. This would save you from financial drought and also your users would get suitable mobile app functionalities to get comfortable in the first go.

App Development Company

Your app development company actually plays a vital role in giving a reality platform to your dream app concept, so you need to pick your app development company, not on the basis of their cost, but on the basis of their exposure, technical experience and the variety of clients and the industries served. You can know about these details easily from their respective websites, and to get a more unbiased review, you can check the app development companies profile on the listing websites, like Clutch, AppFutura, GoodFirms, AppDexa, Skilled and Extract to name a few. These websites conduct the genuine interview with the clients, so you can get the sure shot image of their real technical expertise.

The tip here goes that never pick a mobile app development company on the basis of cost, because it might sound easy and affordable to you, but for a long run, they turn harmful for your app project, since they have a limited sources and technical expertise, to handle the obvious technical challenges of app development process, as a result they delay or abandon your app project in between, forcing you to opt for another experienced app development company. This would further burn a hole in your pocket, so play smart and intelligent and pick for a mobile app development company in Dubai  like Techugo, for your application development requirements, who has the required experienced resource and the technical expertise to carve a successful mobile app solution for your business needs.

If you are willing to get a mobile app for your business, you must give a call to the Techugo team, we are just a buzz away to discuss further your app concept to bring into reality.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developer and business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

  • Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

  • Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

  • Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

  • Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as  mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

If you have got a mobile app concept, you must get in touch with Techugo-  iPhone app development company to get your mobile app developed by experts. You can get in touch with Techugo at….

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

What Makes A Good Mobile App? : A Comprehensive Guide

Good Mobile AppThere are plenty of mobile apps available on app stores. They are all made to fulfill a purpose and meet human needs. The idea behind mobile apps is always to simplify the complications of human life and assist them in the best way possible while having the user engaged. But, are all the apps successful in realizing this goal? The answer is a big NO. Not every app finds its way onto the device of the user and there could be many reasons for that. One of the reasons for an app not being successful is losing out to their competitors in the fierce battle to entice and lure users to become a prospect customer. The other important reasons could be the faults in the app. Let’s discuss a few of those features in detail and how to avoid the shortcomings of a mobile app with Techugo, a top mobile app development company in Dubai.

  1. Simple & Easy To Use: As discussed earlier, an essential role that an app plays is to ease the complications and basic struggles of everyday life and hence, your app needs to be simple and easy to use with little to no complex functions. An app that is complicated and can have the user easily confused is of no use to the user and would end up getting uninstalled almost immediately after the download. To make sure that users use your app, a smooth design and simple layout are required to be defined during the mobile app development process. The navigation within the app should be uncomplicated and the app should serve the purpose it is meant for. If your app has minimal and simplistic features, a user is more likely to be drawn towards it and use it.
  1. Performance Shouldn’t Be Sidelined: Often times while developing the app, the performance aspect of the app on the device is overlooked. Remember, a user would never opt for an app that slows down the speed of his device. A user would always want his device to function smoothly while using the app. Therefore, the size of the app should be as low as possible so that it doesn’t occupy much space on the device and the processing capabilities of the app don’t overheat or freeze the device. The app shouldn’t consume too much power of the device and the response of the app on the device should be as quick as possible. Additionally, an app shouldn’t take quite a lot of time to boot up and should be lightning fast when making use of the internet connection. An optimized app with all the performance glitches perfectly worked upon during the app development process, would end up winning the heart of the user and will definitely find a place on the device of the user.
  1. Security Should Be Tight: A user’s primary concern is that the privacy of his data isn’t breached. An app utilizes quite an amount of a user’s permissions to access vital information on the device and his personal data to customize things to his liking. Therefore, it becomes necessary for the app to preserve these vital statistics gathered from the user and hence, the security should not be overlooked. An app’s security should be as robust as a concrete wall of a prison. Stringent measures should be taken to avert any kind of data theft or phishing attempts that puts users’ data at risk or exposed. If an app fails to meet the security requirements, a user will never go for that app.
  1. Online/Offline Usability: Apps come with an assurance of simplifying and streamlining a user’s life or to keep him engaged or entertained. Hence, the app needs to be usable at all times, irrespective of the circumstances. An app shouldn’t be developed only keeping in mind the online usability. Albeit minimum, an app should be able to work offline also. An app for which a user finds usability in both the environments is a sure shot.
  1. App Updates: To compete against your competitors and assume the throne of domination and access to consumers, the app needs to meet certain standards and specifications that keep on changing all the time. Accordingly, to meet the standards and changing demand, the app needs to be updated constantly. New features and adaptability to new environments should be released with every app update and the app updates should be planned in advance. This an app development process that’s never ending until the app is decommissioned. Regular app updates also help in removing glitches or unnecessary features of the app and thus, help in the smooth functioning of the app.
  1. Communication Channel: An app helps an organization to bring it closer to its consumers. The bridging of the gap helps the organization in understanding its consumers better and enables it to assist them and address them conveniently and efficiently. The organization can work on the feedback of the customers to fine tune its app according to the consumers’ need. Moreover, this communication channel can also be used as an advertisement and marketing tool to promote your products/services and introduce new products.
  1. Freedom To Personalize: Humans love it when they are paid heed to and made to feel special. With an app, one has the opportunity to allure their users by giving them access to app personalization according to their taste and likeness. You can let the users set the theme according to their taste, change the color and background of the app, the appearance, use their own photos to customize the app, etc. These functionalities can be easily realized in the app development phase and is a Mantra of surefire success.
  2. Analytics Integration:In order to serve your customers to their level of expectation, it is increasingly important that you track the user behavior, the reaction, the demography, the usage stats and many other things. This can easily be achieved with the use of analytical tools that are available to track such crucial insights about users and help in tuning the app better.
  1. Amalgamation Of Social Media: In this digitized world, everybody likes to make a statement and address their presence. Social Media has set the stage for that and has made it available to everyone. People love to share their achievements, happiness on the platform. Rather, to put it more aptly, people love to share their emotions. Hence, to expand your user base, it is essential that the app has a feature to make postings on social media platforms and enable users to do it easily. The feature can be added while the mobile app is in the development phase.
  1. Cover As Much Ground As Possible: Since the arrival of smartphones, the world has been majorly split into two halves. iOS& Android. Both the platforms have their own set of unique features and resonate with users in their own style. Both are exceptional in their own league and have a huge following. Thus, to expand your consumer base and the use of your mobile app, it is necessary that you don’t pick a side and develop an app that’s compatible with both the platforms to maximize your user base and profits.

Conclusion: It is not rocket science to build a mobile app that grabs the attention of the users and serve their purpose spot on. All it requires is proper planning during the development stage and efficient execution of those plans. A mobile app development company that provides app development services along with marketing and promotion strategies for your app, can do the job for you.

About Techugo: We’re top mobile app development company in uae and we thrive on excellence. This is what makes us different from our competitors. We have the knowledge and expertise in the field of mobile app development and the marketing strategies, but most importantly, we have the experience of utilizing these skills to develop a robust app that makes the user happy and reap profits for the organization. For more details visit www.techugo.com

contact us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source : http://www.sooperarticles.com/technology-articles/what-makes-good-mobile-app-comprehensive-guide-1584495.html