Mobile apps have started afresh our mindsets about the technology and have helped our lives to hop from the merry tizzy to convenient mode. The time when mobile apps were introduced in our lives, little did we know that depending on these technological advancements would be a welcomed tour for us, wherein we all have indulged happily without any regret.
As the time has advanced, so the technology and our demands too, finding more reasons to make us fall more in love with mobile apps. Mobile apps have the different variants which are developed to serve the extreme level of users’ demands while offering the best user experience. In this run a feature of a mobile app, which has largely gained attention and could not be ignored largely, is push notification.
With this blog today I am going to address some of the most significant uses of push notifications, and how do these small beeps on your end-users’ mobiles would help you gain the business revenue. Let’s explore further…
A Flexible Marketing Tool
The major fear of any organization is that they don’t want to sound Pushy with their marketing tactics, which generally provokes the users to abandon the process in-between. In such scenario, a push notification is a soft-marketing tool, which does not spike the frustration level amongst the users, since it offers what end-users are looking for and can be switched to OFF mode if users are finding it inconvenient. This really does help in offering the services according to the users’ taste, without hampering their comfort zone.
A Weapon To Enhance User-Retention
Every business is based on certain requirements and needs of a user base, which evolve from a targeted zone. To make a business successful, you always need to work on the different business strategies which are carved upon the research and analysis of the focused users. Since a mobile app is an extended marketing tool for your business revenue generation, so opting for a detailed and researched outlook before shooting the push notifications to the targeted user base works as a divine guide for your business to pave on the successful platform and let your users get retained and remained engaged to your app platform.
A Platform To Boost Revenue
Which org, does not want to boost revenue, everyone does…but to accomplish this task does not happen in one night, but consumes efforts, planning, and strategies to go along with. The push-notifications are the part of that marketing planning and strategies, which are the most effective ways to boost the revenue and do not deter the app to mark a presence in the market, consequently leading to revenue-boosting.
Once you notify your end-users with the seasonal/festive/ or any other offer going on, they would prefer to grab the services through the convenient mode of the mobile app, which helps you to shatter the barriers of time and zone efficiently and can target the global audience for offering your services.
A Way To Understand Your Customers
The success of any business depends on its users’ engagement and it is not possible with an offline platform, but is very much possible with an ease with the push notification. Do you wonder how? Then lemme explain, so I can let you dive into the ocean of push-notifications’ benefits; when you send the pertinent push-notification to your users, based on their preferred mode, with the right set of analytical tools, you can easily keep a watch, at what frequency your message was read or responded, or clicked, whether the user traffic has increased and many more other marketing data can be managed with the push notifications.
An Easy Mode To Communicate With Users
Effective marketing is always an outcome of effective communication between the seller and buyer, and with the growing competition, it is indeed a very much required aspect to interact with the end users in a way, which is most convenient and preferred from their end. A push-notification sent from your app server to your potential and targeted users, is a channel which you create so your end-users can communicate with you and they require least efforts to manage and are cost-effective. A push-notification has more views chances than a regular marketing emails sent to the users.
Indeed push-notifications have been a game changer in the app platform, but there are certain aspects you need to consider very carefully, before opting for the push-notifications to officially make an entry into your end-users’ Smartphones, such as:
Be less frequent: As per a study reveals, 30% of app users, opt for app uninstalls if there is a frequent number of notifications, so be patient, do not bombard your users with the excessive dosage of the notifications in the short interval. Do research and on the basis of your analysis hit only the targeted audience in a moderation.
Never skip testing: Yes, you need testing for the push-notifications too, many times, there are notifications from the apps, which are blank, or are unable to open, and such examples irk more than the simple notification, so let your notification go through proper testing regime, before hitting the floor.
Keep messages short: Your users prefer only the convenience oozing out from the mobile app, so they don’t have all the time in the world to get entertained by the long and lengthy messages from your end. Ensure that your push notifications consist of very limited characters and succinct message, to deliver what your users are actually looking for.
Be creative: Any notification sent into a typical style, does not engage the users for the longer time, be creative, let the content flaunt its magic, make interesting headlines, creative ideas to grab your users’ attention.
Push-notifications can bring wonders to your business, if opted correctly, they can be an extended marketing weapon for your brand recognition, so you need to ensure that you don’t step on a wrong note, which can spoil your brand’s image thoroughly.
Yes, of course, you need the help of a top mobile app development company in India to assist you in developing your app concept into reality, so your mobile app can touch the pinnacle of success with an ease.
On the other hand, until my next blog floats, keep yourself tech-updated and stay hooked to my blog space…JJJ