9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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Google Hire- A Job Tool From Google

Google Hire- A Job Tool From Google.png

Google Hire- A Job Tool From Google

People tend to think that successful people were born with a silver spoon and the success rolled on their carpets effortlessly, but the harsh reality suggests something else, behind every successful person stands the number of choices they have made to build their career. I agree, to select a right employer in today’s competitive era, is not a choice anymore. Getting a dream job with your dream company is nothing less than a blessing since you are always scared of opting for the wrong job or falling into job scam.

To get a job which is worth to work for is the basic requirement of any candidate. Many job search engines are already in the market and are charting on the success path, but not many are worthy and do not match with our level of expectations. This morning, while scrolling down my daily tech-feeding, my eyes stuck on the particular news, stating Google Hire. To know more I clicked on the given link and I was taken aback for a while and I collected all the information, here are the excerpts from my information bank, let’s go ahead…

What Is Google Hire

Although there has been no official confirmation from the giant search engine Google yet, and the company has decided to remain tight-lipped about the upcoming venture, except the Google’s statement published, which stated: “While we don’t have any news to announce at this time, we’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities.” Although it clearly hints at Google’s upcoming job venture for the job-seekers.

How Google Hire Would Function

Google Hire, would certainly work similarly to LinkedIn, but the plus point, here is that employers will be able to track and manage applications. This new recruitment tool is still in the testing process, and once launched, will give a cut-throat competition to LinkedIn. The best part of this tool is, the only information passed to the prospective employer would only be, what the candidates voluntarily provide as part of their online application and their private information will not be shared at all. This tool will let  employers use the service to post job listings and then accept and manage applications.

In continuation with ongoing tech trends, the latest tech fad is Mobile Apps, which have become a convenience phenomenon and are adapted by every business and industry freely. To get your app developed by a top mobile app development company is a task to achieve because many app development companies merely develop the apps, but fail to connect with the end user’s requirement, leading to business failure. If you are looking for an app developed for your business, you must get in touch with Techugo- a top mobile app development company, where we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

PITFALLS OF MOBILE APP DEVELOPMENT PROCESS

Mobile App Development Process

Mobile app, this word strikes a balance of technology and innovation within us, but this balance can bring disaster if not followed appropriately. As a user, before downloading a mobile app, we go for thousand more other ways to satisfy our pool of requirements and check the feedback/reviews, star ratings before downloading. Undeniably, the app stores are flooded with different mobile apps, and you name a service and an app related to it, is available on the app store, but there has been a bigger number of mobile apps available, which are not even downloaded for a long time, although the app developers had put efforts on those apps and also the reason for which those apps were developed were never met. The crux of the talk is, if mobile app development process is not picked carefully, then your mobile app can never see the sunshine of the success. I don’t mean to scare you; rather I meant to get yourself prepared. Prepared for the betterment of your mobile app future and survival, many a times an app is developed and get extinct without being noticed by anyone in the app market. There are certain methods, if followed religiously can turn the game in your favor.

App Platform Selection

Every app developer needs to understand one common app platform can never fit the need of every user. Only by considering that Android would work for the mobile app requirement, then let’s get the confusion clear, that users of every app platform exit in the market, so you need to develop your mobile app on more than one platform, depending on your targeted audience demand. So research and check which mobile app platforms are mostly used by your audience, accordingly pick the suitable options, don’t make your decision on the basis of your last client’s choice or your choice, because every business has its own set of requirements.

App Needs To Meet The Demand of Customers

We agree, its way too hard than thought of, to keep the users hooked to your mobile app. If users don’t get what they want, even though your mobile has the best UI/UX, your users will never be attracted to your mobile app. The formula is simple, when you walk in the market and you don’t get what you want, and then rest of the stuff, even of the superior quality would never catch the glimpse of your eyes. Every user downloads an app for a reason behind, if that expectation does not come across after the downloads, so it is very much obvious that your app would be uninstalled and would get a bad word from your users. The app functionalities/ features must be made only after sifting down their demand and proper planning channel should be created to meet that demand in the most constructive way of mobile app.

A Well-Planned Version is Required

I will share my personal example, my 8 year old niece downloaded a cooking game, but the app had no proper way to showcase the information, the menu buttons were hidden inside the guide section, for sound settings, the game had to be re-started and many more other problems. Once she complained this to me, I found the game app functionalities very tricky for 8 years old, so I deleted the game instantly and downloaded the other options available in the app store. The same can happen with your mobile app as well, if users will find no systematic approach within the app and would quit the usage of your mobile app. Remember, users have a huge demand, they want the mobile app to serve their purpose and should have a seamless interface, where they don’t need a help of a third person who can decode the usage efficiently. Ensure that your app offers the information easiest way.

Don’t Overload

Many app developers flaunt their unbaked knowledge and integrate millions of different features within one mobile app only, which force them to neglect the required concentration on selected and few features. What they fail to understand that unless the app has a clean look and have less features, it can never be successful. Other features need to be introduced to your mobile app gradually with the app updates. Just for an illustration, WhatsApp on its launch had minimum features, which helped the users to get accustomed to its usage and existing functionalities, later stages WhatsApp received many other features, on the basis of users demand and expectation, had they launched all the features with the first version of the mobile app, then the app would never have gained such a huge chunk of user base which is increasing at every second. Do not implement the unnecessary features in the first go, rather study your user’s usage and demand and accordingly make the feature integration in the upcoming app upgrade.

App Icon

The app icon is your brand image management tool, users see your app icon on their phone screens and it works on their psychology to remember you as a brand every time they click on your app icon. Your app icon should be created precisely to create a global identity for you, do not pick the design randomly but let it be carved out to attain the perfection, avoiding it would be a disaster for your mobile app in the long run.

An app development process begins with a concept, but completes with app developer’s efforts, skills and experience. You need to ensure that you have picked a right mobile app development company for your product/service, failing to do so, can create a major problem in the mobile app existence. The perfect strategies picked for your mobile app development help in the ‘Survival of the Fittest’ in the app market. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/mobile-app-development-process/

HOW TO PUBLISH APP ON ANDROID APP MARKET SUCCESSFULLY

Android app market

A mobile app development process is ever-expanding and flourish further with time, undeniably the process of attaining an impeccable mobile app solution for your business requirement, is a dream people yearn for…but the Android app development process, does not initiate with the concept and ends with the development only, but the actual journey begins with the app publishing on the Android platform. I agree the process is not the most comforting either for iOS or Android, and each has their own specific demand of prerequisite, failing to meet the demand; you face the music and suffer the unnecessary trouble and pain of mobile app rejection.

A top Android app development company must have few basic facts cleared before the initiation of the app development process, such as understanding of your need, your audience and most importantly, the thorough comprehension of the Android app development process and how to publish your app on Google Play. Just to make it a little easier, I have collected a few notes of information for you, so you can be assured of your app publishing process on Android app market. Let’s take a look:

  • Google’s Launch Checklist

The first and the foremost relevant aspect is Google’s Launch Checklist, most of the app developers trust their experience while publishing the mobile app on the Android app market, which is not at all a bad thing, but before you publish your app, it would not be wrong at all to follow the Google’s Launch Checklist. Do you wonder why? At times there are certain basic rules which you skip unintentionally and it may lead to app rejection, so in order to avoid such gruesome situation for your client and yourself, it is always advisable to crosscheck the Google’s launch checklist and remain ensured that you’ve covered all the mentioned rules.

  • Flawless UI / UX

Your app concept is incredible, app marketing is also commendable, but when the real-time app publication on the Android app market comes, your app fails to get published. It happens that even after having a wonderful concept and marketing, your app would face the sunlight of Google Play. To avoid yourself to fall into such pitfall of rejection agony, you ought to adopt the seamless user experience inside an awesome UI, so Google Play will feature your mobile app without any hassle. Google looks forward a refined and polished UI /UX as possible to meet its overall Android app standards.

  • Don’t Integrate Every Feature

We all have heard the phrase “Jack of all trades and master of none”, although this aphorism has a hidden message within it, for the intellectual Android app developers. Are you unable to judge the context behind my words, lemme explain; when we try to compete with the every app available in the Android app market, we end up infusing the confusion and friction together within the mobile app, which is highly unhealthy option for the health of your mobile app. As an Android app developer, you need to integrate features, based on the user’s demand and the marketing research, which will help you incorporating the only relevant features within the mobile app.

  • Configuring Options And Uploading Features

With Android app market, your mobile app has a wider audience throughout the world with various devices. By configuring various Google Play settings, choose the countries you want to reach, the listing languages you want to use, and the price you want to charge in each country. Google Play gives you an option of configuring listing details: application type, category & content rating. On finalizing the configuring options you may upload the promotional materials and the mobile application as an unpublished draft application.

  • Don’t Miss Google Product Initiatives

One more aspect help to increase the chances of your mobile app being featured, is the integration of Google Product initiatives, like Android Pay. Google is very particular about the mobile app’s features, which utilize the services and features both within the Android app ecosystem.

  • Test The Release Version

Before you plan to make your mobile go live, you need to consider some crucial points; you ought to test the release version on at least one target handset device and one target tablet device. Make sure that every single piece of multimedia files and graphics as a resource of mobile application, are updated and staged on the proper production servers.

  • Publishing The Release Version

If you are assured from every angle and think nothing more is left, then you can simply click the Publish button in the developer console and within minutes your application will be live and available for your users to download in the maximum numbers.

All these options are suitable for your Android mobile app being considered by Google Play, but if you think there is a proven formula to be implied, to get your app featured on Google Play instantly, then you are absolutely wrong, since there is no success formula to try your luck here, rather you need to extra cautious while developing and before publishing your mobile app on the Google Play, failing to which Google cannot approve your mobile app to be published on the Google Play. You need to be well versed with the Google guidelines and need to pay attention to every single point mentioned above, to save yourself from the horror of disapproval from Google. At Techugo- a top Mobile app development company, we take pride in developing the mobile apps for the leading brands to startups and our Android mobile app development team has the expertise to create a unique variety of Android mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top Android mobile app designers is here to help assist you with every step of your Android mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

 sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/android-app-market-successfully/

ADVANTAGE OF SDK IN ANDROID APPLICATION DEVELOPMENT

 

sdk
Android Application Development

 

Android is the most popular operating system, which has been developed by Google and is based on Linux Kernel. Android system is designed basically for the touchscreen mobile devices such as smartphones and tablets. With this operating system, the user interface is based on touch gestures like swiping, tapping and pinching, to increase or decrease the size of on-screen objects. Due to its popularity, a huge mass of people opts for Android devices. Other varieties of Android are also used in tablets, games, digital cameras, and other electronic gadgets.

What is Android SDK

It is not unbeknown to anyone now that Android Application Development is the hottest and the most popular tool for app development process. Android applications apart from being highly useful come with a set of benefits not just for the users, but also for the mobile application developers. Android SDK is a software development kit or SDK, lets the developers create applications for the Android platform. It is provided at no cost by Google and contains a variety of useful materials for developers, including extensive documentation, tutorials, samples, best practice guidance, and an array of tools for numerous development purposes.

How SDK Functions

Android SDK is free of cost by Google and can be downloaded from the website of Android app developer. Android SDK functions quite similar to the iPhone SDK but can be sound a bit challenging for a novice in basic computer programming. Android SDK has Droid emulators, which let the software developers to experiment the process and functionality of the android application and removing the necessity to load, unload, and reload a part of software oftentimes. Although the SDK comes free of cost, but if the user is not well versed with the technology then it would be clear case time and money loss, so it’s always wise to opt for the services of a professional android app developer. To install it, you need to have Eclipse IDE and JDK installed in the system.

Android SDK Benefits

  • Android SDK is an open source platform, allowing the developers to share worthy and precious technologies at a larger scale.
  • Android SDK is coupled with many sets of libraries and the development tools, which help the software programmers to build and test variety of applications
  • Android SDK supports all android versions, which means developers can develop and test android applications for older version devices’ also.
  • It is the handiest and reliable software development kit.
  • It is free for all and helps in creating wonderful Android Applications.
  • Its functionality is amazing and provides the cost-effective solution to all the consumers.
  • It lets the developers gain information at a fast speed.
  • It also provides the exact information required.
  • The SDK tools are simple to utilize.
  • SDK provides efficient browser services, which lead the developer to provide improved services.
  • Android is based on Linux, letting the effortless and most convenient to app development process.

Including all the efficient capabilities delivered by the Android SDK, it not just enhances the productivity of app development process, but also provides a soothing user experience. Whereas app developers get an effective project delivering code executed through the Android platform, the users also find it highly convenient and with least challenging user experience incorporated within the Android mobile applications. Android SDK, let’s not just the better communication but provides all the extra features required by an app developer.

“You can get in touch with our team of expert android app developers to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your android app requirement.”

You can reach us at: sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Resource: http://techugo.com/blog/advantage-of-sdk-in-android-application-development/