We all know that building the application requires so many efforts, time, and money. But still after spending so much time, effort, and money we cannot ensure the success of the mobile application.
The only thing that matters is the user’s acceptability of the applications. To get your app accepted by the users, you need to consider certain things such as:
* User Acquisition
* App performance
* User Engagement
* Customer satisfaction
Let’s get a brief description of each.
User Acquisition
User Acquisition is the act of gaining new users, this term is used in marketing strategies. Generally, it is achieved by advertising campaigns in many ways.
App performance
It is the most important thing to consider, your app should be responsive and the loading time is not more than 3 seconds.
User engagement
The user engagement measures whether users find the value in products or services. The more user engaged with the app, the more revenue can be generated easily.
Customer Satisfaction
It is also the most important thing to consider, you need to upgrade your app frequently and provide your users what they need.
There are still lots of things needs to consider which comes under these four major points. Here we are listing a few things which decide the credibility of your mobile application.
Active users
The no. of active users represents the success of any mobile application. Only get the no. of downloads is not enough to determine the success but it is also important to analyze how many users are using the application frequently. There are so many tools are available to measure the no. of active users and each works on different parameters. You can choose the best tools according to your requirement and measure the success of your application.
The time duration of the session
The time duration of using application matters a lot. If the user just opens the app and shut it down it means your application is not attractive. If the user is using your app for a longer period of time, then it means your application has the potential to engage the users. With the help of latest tools and technology app owners can find the time duration which user is using the mobile application and also gets the valuable feedbacks.
App churn
It shows the data of the user who download and use the app but after the first few usages, they never return again. Remember that lower the churn rate means higher the success rate of the application.
App retention
It is used to measure the number of users who will return to the same app within the 30 days, this is exactly the opposite of the app churn. This is important because satisfying the users and rising the stickiness of the users to the app determines the success of the app. The app owners can increase app retention by keeping the app updated with the latest technology. The app owners can also calculate app retention by using different tools such as Localytics, Fabric, and AWS mobile analytics.
App Downloads
The no. of downloads also define the success of the application, if the no. of downloads are maximum, that means users find your app useful and attractive. The huge user base also very useful to get the idea about design, features, and functionality improvements.
There are plenty of reasons for the less number of downloads, which may include marketing problems, no proper app store optimization, unattractive app story listening and many more.
Intervals of sessions
There is the time interval between the user leaving your app and visit again. If the app has lots of attractive features, then the user will get attracted to the app and return soon. This can also be measured using various tools like AWS mobile analytics and Google analytics. App owners can also decrease the interval sessions by introducing the push notifications.
The flow of the screen
This includes the navigational flow among the various screens and also the number of visits made by the users per screen. the understanding of screen flow will help you to analyze the navigation pattern of the users, drop off screens, and conversation road bumps. You can use tools like mix-panel, localities, and Google analytics.
These are the few factors that are affecting the success of your application. Remember that developing the application is not the problem but building credibility is the major concerns. So, if you are looking for the mobile application development company in australia then contact Techugo.
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