9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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Google Hire- A Job Tool From Google

Google Hire- A Job Tool From Google.png

Google Hire- A Job Tool From Google

People tend to think that successful people were born with a silver spoon and the success rolled on their carpets effortlessly, but the harsh reality suggests something else, behind every successful person stands the number of choices they have made to build their career. I agree, to select a right employer in today’s competitive era, is not a choice anymore. Getting a dream job with your dream company is nothing less than a blessing since you are always scared of opting for the wrong job or falling into job scam.

To get a job which is worth to work for is the basic requirement of any candidate. Many job search engines are already in the market and are charting on the success path, but not many are worthy and do not match with our level of expectations. This morning, while scrolling down my daily tech-feeding, my eyes stuck on the particular news, stating Google Hire. To know more I clicked on the given link and I was taken aback for a while and I collected all the information, here are the excerpts from my information bank, let’s go ahead…

What Is Google Hire

Although there has been no official confirmation from the giant search engine Google yet, and the company has decided to remain tight-lipped about the upcoming venture, except the Google’s statement published, which stated: “While we don’t have any news to announce at this time, we’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities.” Although it clearly hints at Google’s upcoming job venture for the job-seekers.

How Google Hire Would Function

Google Hire, would certainly work similarly to LinkedIn, but the plus point, here is that employers will be able to track and manage applications. This new recruitment tool is still in the testing process, and once launched, will give a cut-throat competition to LinkedIn. The best part of this tool is, the only information passed to the prospective employer would only be, what the candidates voluntarily provide as part of their online application and their private information will not be shared at all. This tool will let  employers use the service to post job listings and then accept and manage applications.

In continuation with ongoing tech trends, the latest tech fad is Mobile Apps, which have become a convenience phenomenon and are adapted by every business and industry freely. To get your app developed by a top mobile app development company is a task to achieve because many app development companies merely develop the apps, but fail to connect with the end user’s requirement, leading to business failure. If you are looking for an app developed for your business, you must get in touch with Techugo- a top mobile app development company, where we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

WHAT MAKES A SUCCESSFUL WALLET APP

Wallet App

Since the demonetization act sneaked into our life with a bang sound, there has not been a single individual who is still remained alien with how to deal with the financial matters through a mobile app. When it comes to mobile apps, we know and relate to them most with a gaming apps, beauty apps, eCommerce apps and now mobile wallet apps as well. A payment gateway app or mobile wallet app is not a new concept, yes, you heard me right, these apps are very much available and existing in the app market for a longer time, but a very limited number of people from the society used it, in India specifically, but demonetization has turned the game and now every existing mobile app offers the payment gateway integration within their apps.

How this broad change has occurred, worth to mention, all the credit goes to our honorable PM Modi, whose decision not just helped to remove the black money out of the Indian economy, till some extent, but now even an 8 year old knows apart from the gaming apps, that what is the PayTM and the cashless movement is the latest fad and talk of the town. It’s a well-known fact that when it comes to manage the financial aspect, we all play extra cautious and curious, so the monetary aspects can be handled with brains not the hearts. It is indeed a dream come true, where even a local tea-hawker is able to accept payment for your daily hot cups of tea, through wallet app, but unfortunately many a times these mobile payment apps create technical issue, which gives at times an unwanted feel to quit the app and opt for another option, but there are certain features responsible for such glitches to occur in the wallet app, which, if taken in consideration in advance, during the app development process, then your wallet mobile app can do wonders, so let’s begin the discussion further:

Location Based Service

What is the first thing which comes to your mind when you use a mobile app, but of course everything under one roof? In the same way, when your user picks the wallet mobile app they should be given enough shop hunting options, which can elaborate it further that which shopping destinations support their mobile apps, it will not just help in the favor of your mobile app, but will also create the popularity of your mobile app amongst your potential users.

Sheer Status

The basic doubt every customer has, that how would I know what happened to my money in case of transaction failed and how much I spent, it is a very basic but logical query raised, so be transparent and clear to your users, and integrate the functionality in your mobile app which would give them a sheer status of their transactions, it would help the users develop trust factor with you.

Light Weight

FB is a heavy application and we all know it requires sufficient data, so it can work well on 3G and best on 4G, but the same Facebook when rolls on in Kenya, has the light version, which can run seamlessly on 2G network as well. Is it surprising? For me it was which meant that a same app can be heavy or light also, depending on the demand. The same theory is needed to be applied on your mobile payment apps as well. You have to ensure within the development cycle that your app is easy and light weight, so would not take more time to display. Maybe you have hit the bull’s eye by creating a wallet mobile app, but if your mobile app fails to be easy and lightweight it would never reach the hearts of your users.

Security Should Be Your Priority

Security and money always go hand-in-hand; you can never miss either. Although technology has made the most favorable advancement, yet the threats related to security have cropped up from every angle, such as:  hackers and Cybernetic attacks. With a wallet mobile app you need to play extra safe, due to the constant money cycle remains connected to your bank account, so security must be the prime concern of every mobile app developer while developing the mobile payment apps to keep the existing data and money transfer a security checked concept.

Digital Coupons

Everyone loves to be rewarded and if the reward comes from a payment mobile app than it is the icing on the cake. You must offer coupons, discounts, daily deals and promotions via mobile apps. Through these coupons, your users can carry and redeem the coupons easily, without a fear of losing them and can avail the discounts offered by your mobile app, this would increase your user base and also your app popularity would get multiply sooner.

Investment made in mobile payment apps, would be worth to look out for, which would continue to increase your business revenue by the passing time. The ongoing demand of online shopping has made the mobile wallet or e-wallet one of the hottest payment technologies. If you have concept related to mobile payment app, then you should not delay it further, rather pick the stream and let the technology play the role in your monetary demands. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/makes-successful-wallet-app/

HOW TO BUILD A SUCCESSFUL MOBILE APP STARTUP

Mobile App Startup

Having a mobile app for your business, is not a big issue anymore, a lot has been written and said about how to develop a mobile app for your business and how to choose a perfect mobile app development company, but a very limited space on the internet is shared by what makes a successful top mobile app development startup . There is no magic potion to be drunk, or some e-pills to be ingested but a certain strategy to be followed to make a successful top mobile app development startup.

It is quite obvious to feel exhausted with the pressure of excelling in your startup and prove your worth to your near ones; I don’t scream the fictional details but have soul proof reasons to advocate my words, delightfully called experience, but with a bullet-proof version to my old and hard-earned scars, I would like to focus more towards the key factors help in making the successful mobile app startup. Undeniably, there is no better teacher in the world rather than your own experiences, but as it says, ‘Precaution is better than cure’, so to take a grasp over the prevention list, always work in your favor. I would not be divulging the details about how you can arrange the investment for your startup, but my nucleus of writing would move around how your entrepreneur experiment can end up become an assertive aspiration for others.

  • Learn From Other’s Mistakes

To err is human, but if you don’t learn from the mistakes, then it is threatening for your mobile app development company’s health system. That best part about the mobile app is that you get to learn more from other’s mistakes than from the perfection of successful mobile apps. Since the mistakes create a personal Wikipedia for you, with a heading “What to Avoid in Mobile Apps” and the content keeps on increasing with the passing time. If you want to judge what is wrong, do not stick to the successful mobile apps only, but wider your circle by studying and sifting the least ranking and worst review mobile apps as well. The comparative study of successful mobile apps and worst mobile apps would assist you to detect themes, design trends, and game mechanics that separate the good mobile apps from the bad one.

  • Multitasking Team

Being a startup, you can’t rely on a huge team base from the initial phase, since it affects your budget and if your startup would take more time to get established than the usual timeline, then it can be a little tumultuous to justify the growth of your startup. You need to hire multi-talented employees with a great efficiency to reach out to your clients as & when required. The small team with multi-skilled heads working within would emphasis on the strong collaboration of the team, which would lead to a healthy work environment and expanding the team size further.

  • Be Well-versed With The App Market

There is no harm in gaining the knowledge and your homework before you initiate your tech startup. Due to the increase in demand, the technology is transforming and bringing the innovative changes at the speed of light. You ought to comprehend the relevance of staying focused. You need to inhale technology like oxygen and must become proficient in knowing the consumer demand and what they look for, in the mobile app. You should be well learned about the particular mistakes opted by other mobile app and what to adopt and what to avoid in your app development process to allure a potential chunk of clients and their consumers.

  • Requires Constant Efforts

The another fact you need to get accustomed to is that no start-up can work with 9 to 5 working hour cycle, and especially as a mobile app development company, you need to be on your toes every time, because the technology can make a breakthrough from anywhere at any time, regardless of your particular time-zone, so for your startup to be successful, when you wake up then you start and when you sleep then your mailbox receives the message, so you remain available to your clients 24/7 without a blink.

  • Sell Yourself

It might sound a little offensive, but the harsh core fact is that you need to let the world know about what you deal with, in the way your targeted customers understand. Don’t expect one happy project would do enough marketing for you; rather, you have to catch the winning vibrations from the project and escalate it to your targeted customers. Don’t spare any social media portal to speak about your existence, let the SEO and content do the magic for you. Apart from marketing, focus on the app quality without any escape, since one happy customer leaves a genuine review on the app store, which attracts an enticing number of potential users. Remember app quality and your marketing must go simultaneously to create a dazzling effect for your startup to grow further.

Although there are many other factors lead to the success of your startup and indeed more said is less, but I hope the given suggestions would help you get an insight of what all blood and sweat and app startup requires. It certainly does not need the dose of hard work, but an excessive dose of smart work, which helps you with establishing a successful startup and receive accolades from your competitors as well. The current organization, am associated with is- Techugo, which is a top mobile app development company and also a startup, but has flourished incredibly and within a year’s time the team size has expanded to 120+ developers aboard and much more are yet to be a part of our success.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/build-successful-mobile-app-startup/

TWITTER FABRIC GOES GOOGLE

twitter

The year 2014, encountered a major breakthrough made by Twitter, since Twitter launched Twitter Fabric, for the developers to create enticing mobile apps, and the year 2017 has witnessed much bigger tech news; Google has acquired the Twitter fabric to join its Firebase team.  To explain it further, the Twitter Fabric will have the same products to function, such as ; Fabric, Crashlytics, Answers, and any other related products, the only difference it will mark in the year 2017, will be the name managing them, earlier it was Twitter, and from 2017 it will be Google.

Although, no information on the deal has been made yet, but one factor has been cleared by both of the companies, that the mission of this collaboration is to help the developers, build better apps and understand their users to expand the business opportunities. As far as the Twitter developers are concerned, they will come aboard with Google and during the transition period Twitter will manage and control the Twitter Fabric. You can read more about today’s announcement on Google’s blog.

Source: http://www.techugo.com/blog/twitter-fabric-goes-google/