Push notification has become the best way of marketing, it is the fastest way to get the users attention. But at the same time push notifications are one of the most challenging things to implement.
The impact of push notification can be both positive and negative, if the implementation of push notification has done properly, it will increase your business. But the situation will become worse if the implementation has not done properly.
To create a good user experience, it is important to design the relevant push notifications. So, here we are discussing the few methods to design the best push notification.
Make notifications relevant
This is the most important part of designing the push notification. If you want your users to click on your push notification and visit your website or app, then provide the useful information. Generally, users don’t irritate if they getting the notification as long as it is valuable for them.
Basically, there are two types of notifications, one which is general information and second is the personalized information. Let’s take an example to understand it better, in the first situation Facebook delivered a notification about a new post or new friend request. Such notification does not provide any valuable information to the user, it is just like spam.
In the second situation, Netflix delivered the notification about the new episode of user favorite show. Now user cannot ignore this notification because Netflix analyzes the user interest and then send the notification.
The second type has the capability to makes the difference in business. So, analyze your user’s behavior to send valuable information through push notification.
Time your notification
Timing matters a lot, if you send a notification at the wrong time, the user will ignore your notification or in worst case the app associated with notification will be deleted.
Avoid sending notifications at night. Lots of people sleep with their smartphone and not all of them turn their device into DND mode. So, sending the notification between 12 am to 6 am risks waking up or distributing the user. Even user turn silent mode then also all the notification delivered during the night might be easily ignored because when the user finds the list of notifications on the phone in the morning, the first natural action is clean out the screen.
Generally, the best time to send the push notification is between 7 am to 10 am and 6 pm to 10 pm. But different users have different usage pattern, you need to analyze when your users are most engaged with the mobile phone. That time is the best time for dending the push notification.
Make notification actionable
Sending too many notifications in a short period of time can lead the situation known as “notification overkill.” Choose the optimal frequency based on the information you have about your user.
Make sure that the notification should lead to a specific part of the application. IT can be really annoying when you receive an interesting notification, click on it and find yourself on a home screen of the application that doesn’t relate to the notification.
Establish a notification strategy
Before sending a notification, you have to clear about your goal, with each notification you send to your user you should be able to say what you expect people to do. If you are not sure what kind of message will perform best for your user, then send the multiple versions to find out the best one.
When you analyzing the effect of notifications then track both positive and negative. Because each provides the valuable information that helps you to improve your campaign performance and change your strategy accordingly.
One of the crucial moments ignored by many teams is that when you are monitoring your campaign it is important to take a long view. Because some time short term engagement boost after sending a few notifications, it doesn’t mean that you have a similar situation in a long term. That’s why always monitor and adjust the push notifications based on the user’s behavior.
These are the few methods to design the excellent push notifications. Remember that push notification is the most effective to communicate with your user. If you want to develop the mobile application with excellent features and functionalities then contact Techugo. We are the best mobile application development company.