How Apps Can Benefit Your Business

Driving Your Business with Mobile Apps

Getting an app for your business is no more a trend abut a necessity to accomplish the business goals. If you think that without a mobile app it is an easier task for your business to survive, then you are absolutely wrong, because an app is a digital revolution, which helps your business to get acknowledged by the larger user base across the globe.

An app is a window, through which your users can interact with you at any time and at any place as per their convenience. A mobile app has much more to offer to your business, such as:

  • Your business gets sheer visibility
  • Enhances your business accessibility
  • Let your business get an edge over your competitors
  • You can offer value to your customer by offering Support
  • Your business gets the brand recognition
  • You gain customers’ feedback and requests from a simple platform

But if you are thinking how to create an android app for your business needs, and unable to find an mobile app development company then your search ends with Techugo.

Techugo- the android app maker, has a proven success record of developing some of the successful mobile apps across the globe. So if you want to avail the app development services from Techugo, then you can get in touch with the Techugo team at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

 

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WHAT TO AVOID WHILE HIRING A UI DESIGNER

hire ui designer

A mobile app has the potential to take your business to the pinnacle of success, or drop it down to ground level, if not picked and developed wisely.

No, I didn’t mean to scare you, but this digital platform today bears the maximum power to get the attention of targeted users without any trouble

A mobile app is not just about some random set of codes, which are integrated together in the app platform, but it is a platform, letting users interact while engaging through a visual appeal created by the mobile app.  The UI is one of the most vital aspects of a mobile app development phase, and are responsible to make your app a successful venture.

Don’t Judge Only On Portfolios

I totally understand that UI designers are largely hired due to their work, which gets showcased on their portfolios. Indeed, it is a great way to know more about the UI designer’s work and the projects undertaken and helps to a great extent in hiring the right candidate for your company, but do you really think it is ENOUGH?

The UI designer is basically not an expense, but an investment for your further success on your turf. Hiring a UI designer, only on the basis of the portfolio, is not a justified act since a portfolio does not reflect the complete set of the effectiveness of a project.

You need to understand that the work of UI designer must be judged on the basis of its practical level and how well it translates the agenda of the mobile app to the users, and how easily users are able to understand it. Ensure these points are considered cautiously to hire a relevant resource.

Beat The Old Methods

Many mobile app development companies, look for the resources which are only available in their vicinity and are little reluctant to hire somebody out of their local turf, due to different challenges set by the recruitment process.

But in this limitation, at largely, you tend to miss a talented resource, who could be a part of your team. As an app development company, you must widen your search and look out for the talent and skill from any corner. You can easily get in touch with the candidates through video chat and live video calls, to make you understand, to communicate the candidate with an ease.

This would help you get an efficient talent regardless of the location barrier and can enhance the work efficiency of your team.

Above all something which also matters is the creativity UI designer holds, to shape the app concept in the best possible way to be molded into a mobile app. The mobile app development companies in India are integrating these tactics to hire a top UI designer to deliver the best app experience to their users.

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developer and business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

  • Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

  • Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

  • Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

  • Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as  mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

If you have got a mobile app concept, you must get in touch with Techugo-  iPhone app development company to get your mobile app developed by experts. You can get in touch with Techugo at….

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Importance Of UI/UX In Mobile App Development Process

Importance Of UI UX

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

  1. Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

  1. Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.
  1. Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.
  1. Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development company and we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.

How To Build A Mobile App In 12 Easy Steps

Like so many before you, you have a great app idea burring in your brain, and you have no idea how to bring it and all of its profit potential to fruition. And like those who have paved the way for app entrepreneurs, you need to learn the ropes. While some will advise you to hire a developer and invest a fortune in your idea, realists will tell you the risk is too big. There are tons of app building programs out there that can help you make your vision a reality, but the simple truth is with some planning and methodical work on your part, the process is fairly simple.

We’ve come up with a three-part guide that will walk you through the steps of profiting from your big idea. Let’s start at the very beginning of how to create an app…

How To Build An App – Step 1: Set a Goal.

Step away from any form of technology and get out a pen and paper and define what it is you want to accomplish. The starting line in the app development word is a pen and paper, not complex coding and designing. Ask and answer the following questions:

  • What exactly do you want your app to do?
  • How are you going to make it appeal to users?
  • What problem is it going to solve?
  • How will it simplify life for people?
  • How will you market your app?

app building goals

You will not survive in any business if you don’t have well defined, clearly set goals!  A lack of vision will frustrate you and anyone who you employ to work for you.  Before you do anything, create a clear picture of what you want done!

How To Build An App – Step 2: Sketch your Ideas.

No!  You still cannot turn on your computer.  Now you need to use the pen and paper that has the answers to the questions about your apps purpose to develop a sketch of what it will look like.  Here you move your clearly worded ideas into visual representations of your thoughts.  Decide if you are going to give your app away and offer ads to generate money, or are you going to offer it as a paid download.  You can also choose the option to offer in app purchases.  If that is something you are going to do, make sure you sketch out those ideas as well.

app idea building

How To Build An App – Step 3: Research, research, and then research some more.

Now you can turn your computer on, but not to start blindly designing your app.  The leg work is nowhere near done.  You have to dig deep and research the competition of your app idea.  I know you think you have one of a kind idea, but the numbers are not in your favor—odds are someone has already tried it.  You can look at this in two different ways.  One you can become deflated and give up, or two, you can examine the competition and make your app better.  I prefer the ladder.  Read the competition’s reviews.  What did people like/dislike about the app?  Then, use that information to your advantage.  Refer back to your pen and paper from steps one and two, and modify and adjust your idea accordingly.

After reading and modifying, your research needs to shift focus a bit.  It’s time to harness the power of the Internet.  Is your app a truly feasible idea?  Here’s where you will examine copyright restrictions and possible technical holds ups.  This step is crucial because it will save you money in the long run.  You can’t move forward and spend time on an idea that won’t work.  Figure out any glitches, and find ways around them, (notice I didn’t say give up—“an ounce of prevention..”) so you don’t have to back track.

app building research

Next, shift your research focus to sales and marketing.  Reflect back to your sketch about how you are going to make money with your app.  Are you going to stick with your original idea, or are you going to change it?  What is your niche? Are you marketing to teens, parents, children, teachers, travelers, gamers?  Determine that target audience right away.  It will help you narrow down design ideas.

After you’ve exhausted your foresight skills, you can begin the fun stuff.  Start to look for design ideas.  99design is a great showcase for examining new and innovative design ideas.  Browse through and see what fits your fancy.  Keep your target audience in mind when examining designs.  A visual appeal is crucial to your final product.

How To Build An App – Step 4: Wireframe

In the technology world, a wireframe is a glorified story board.  Here is where you take your sketch and your design idea, and you give your idea a little more clarity and functionality.  This will become the foundation for your apps development, so it really is a crucial step.   There are stacks of wireframing websites that you can use to help you bring your sketches to digital life with functionality like click through and icons. The trick is finding one that you like and that is easy for you to use.

wireframing

Check out these wireframinig tools here:

How To Build An App – Step 5: Start Defining the Back End of Your App

We left off with your wireframe, so at this point in your app development, you have a storyboard of how you want your app to function.  Now it’s time to use that storyboard to start examine functionality.

Using your wireframe, you need to delineate your servers, APIs, and data diagrams.  There are some great do-it-yourself app builders that can provide you with the tools to easily do this.  Some of them even do if for you.  If you are unclear of what this technical jargon means, you should probably use a service that provides hosting and a means of collecting data about your app usage.

Regardless of what method you choose to use to develop your app, it is imperative that clear diagrams are created as they will serve as the directions for everyone working on your project.  Should you run across any technical difficulties, you should revise your wireframe to reflect any changes.

Check out these back end services:

How To Build An App – Step 6: Check Your Model

Here’s where you need to call in the troops.  Show your demo to friends, family, and anyone else who is willing to give you constructive criticism.  Don’t waste your time with people who will tell you, “Wow, that’s neat.”  Seek out those cynics and critics.  Brutal honesty is crucial at this phase.

Don’t be afraid to look over their shoulder as they are checking out your demo to watch how they navigate things.  If you need to revise any of the layouts or navigation paths, do so.  Keep your users in mind, and try to follow their thinking, not your own.

Your end goal with this step is to finalize your apps structure and foundation.  You need to have the brains of your app working before you start adding design to avoid frustration later in the process.

How To Build An App – Step 7: Get Building

With the foundation in place, you can start to put the puzzle together to building your app.  First, your developer will set up your servers, databases, and APIs.  If you are using a quality do-it-yourself app builder, this will be done for you.  Do not forget to reflect on the feedback you got from your testers.  Modify the apps functionality to reflect any changes you made based on your first phase of testing.

At this point, it’s time to sign up for the stores.  You need to create an account with Google Play and Apple so that you can get your app on the market.  It may take a few days to go through the process, so don’t procrastinate this step.

Check out these app building platforms:

How To Build An App – Step 8: Design the Look

Now its time to employ the designers to create your UI, user interface. The user interface is a very important part of your app because people are attracted to how things look and how easy they are to navigate.  Through the design process, you need to keep the feedback you got from your testers in mind, and you need to make sure the design and the navigation reflect the feedback you got. How to design your app?

If you’ve hired a graphic designer for your app, you will need to get high resolution skins, or visually appealing screens based on your wireframe, for your app.

If you are using a WYSIWYG editor, you need to pick your template and layout for your screens yourself.  I’ll stress again, keep that testing feedback in mind when developing the look of your app.  You are building for users, not for you!

app building designs

Check out these app design agencies:

How To Build An App – Step 9: Test Your App, AGAIN.

A second round of testing is imperative. In this round, you will have both a functioning app as well as a user interface to test.  All the screens of your app should properly work at this point, and your app should be visually appealing as well.

You need to run a battery of tests on your app in its completed form to assure that both the look and the feel of the app meet your expectations.  Proto.io and Pixate are great platforms for testing your app.  Both of these programs will allow you to add clickable links to navigate your app.  They will help you examine the final layers, interactions, and design of your app as well.  You can use the information you get from this testing phase to help you move forward.

You may be scratching your head and asking, “Didn’t I do this with my wireframe?”  The answer is, “Well, kind of.”  While this may seem similar to your wireframe, it’s a lot more detailed.  Your wireframe was just the skeleton of your app.  At this point, your app should be both aesthetically pleasing as well as functioning.

How To Build An App – Step 10: Modify and Adjust

You’ve taken your prototype for a spin, and you’ve learned that there are still a few tweaks you need to make.  Now that you’ve seen your app in it’s fully functioning form, you need to call the troops back and ask they to do the same.

Ask the same people who viewed your app in it’s development phase to examine it in it’s testing phase as well.  Again, open yourself up to constructive criticism, and use the feedback accordingly. Lastly, ask your developer and your designer to make any changes that you feel would be valuable to your app.

How To Build An App – Step 11: Beta Testing

You’ve looked at your app through several different lenses, and you think you’ve managed to develop a smoothly functioning, aesthetically pleasing, problem solving app.  Now, you need to examine how your app is going to function in a live environment.

Android makes this process simple, while iOS likes to keep things in a controlled environment.  There’s pros and cons to both approaches, but the bottom line is you need to jump through one last hoop.  You can simply upload your app file on any android device and test it in a live environment.  From here on out in your Android app development process, you can monitor your apps progress from your device.

iOS requires you use a platform called TestFlight to beta test your app. Apple is pretty thorough with its directions and instructions for using its beta test platform.  A great feature to this beta testing option is that you can invite testers to review your app before taking it live.  It’s yet another user lens through which you can view your app.

app testing build

How To Build An App – Step 12: Release Your App

You’ve made it to the finish line.  You’ve brought your idea to fruition, and the last step is to share it with the world.  Hopefully, you’ve gone on to solve a major problem.  If not, with any luck your app has some features that can simplify or bring enjoyment to someone’s life.  Regardless, you’ve accomplished something big.  Now it’s time to distribute it!

Android and iOS, again are very different with regard to marketing apps.  If you stick with this business, you will see a pattern emerge—Android is a little less strict.  Again, there are pros and cons to both approaches, but as an app entrepreneur, you will need to learn the rules for both.

You can simply add your app to the android store.  It will not be reviewed right away.  You will instantly be selling your app in the Google Play store. iOS, on the other hand, will review your app before it can go live.  While there is no set time frame for the Apple team to review your app and push it on the shelves, you can guestimate about a week of waiting.

app store

If you are anxious about getting your app onto the devices of users, you can also publish it in Pre-Apps.  This is a great opportunity to have your app viewed by people who like to have a first look at new ideas.  Keep in mind, these people are always reviewing up and coming ideas, so their feedback could be great for you.  They are familiar with #trendingapps, so I’d advise taking this extra step—if for nothing more than to learn more about the app world.

You need to remember that you still have to sell your app. Just because your app is in the store does not mean you are going to start making millions tomorrow.  Marketing is a must.  Sadly, marketing cannot just be added onto this guide as “Step 13”.  It’s got quite a few steps of its own.  So, now that you know how to make an app, I’d advise you to begin researching app marketing strategies so that you can change the world one app at a time!

About Techugo: We’re a top mobile app development company in India and we develop, curate and create customized apps with engaging content for businesses so that your consumers always stay addicted to your products and services.

Source: https://www.biznessapps.com/blog/how-to-build-a-mobile-app-in-12-easy-steps/

Mobile App Development Trends Of 2017

mobile-apps-development-companies

2016 is attracting to a nearby. What’s more, as a versatile application engineer, I figure you as of now have a thought on the patterns that will command the application improvement space in 2017.

Yes, it’s IOT, AR and VR, bots, DIY applications, to give some examples. For a change, even DIY application improvement will get the consideration of the mobile application development companies.

Wish you to peruse more on the up and coming application improvement patterns? Go ahead, here’s an intricate interpretation of the 4 best application improvement patterns of 2017.

#1. Application empowered IOT gadgets

Turns out before the finish of 2016, individuals everywhere throughout the world will utilize just about 6.4 billion associated devices. Much Gartner predicts $2.5M every moment in IoT spending and 1M new IoT gadgets sold each hour by 2021.

All things considered, this implies Internet of Things (IOT) will have a prevailing part to play in the application advancement scene, given that IOT arrangements commonly work through an application. Furthermore, the best piece of it is, designers don’t need to put their cash or mind where their mouth is on account of advancement of an IOT contraption is much the same as the standard application improvement prepare.

Be that as it may, at that point, what could dive the IOT advertise into emergencies is the requirement for outsider administrations or exceptional gadgets required particularly with IOT applications. This could prompt portable application security ruptures, in the human services IOT.

As indicated by Gartner, 75% of versatile application security ruptures happen due to misconfigurations. Concerning the medicinal services advertise – which is thought to be the most potential IOT markets, with incomes hoping to touch $163 billion by 2020, odds of ruptures are higher.

For example, Johnson and Johnson found a proviso in their OneTouch Ping insulin. The Insulin Pump and meter-remote, other than checking the glucose, computes how much bolus insulin you body requires and after that pumps to convey the measurement. Presently given that the pump is not even in view, programmers could undoubtedly increment or diminishing the measure of hormone infused into a patient’s body, murdering a huge number of patients.

Along these lines, while building a custom IoT arrangement, ensure that your seller directs different security tests, gives Proof of Concept, and furthermore encode interchanges between the equipment and programming levels.

#2. Emissaries applications boarded with bots

Individuals invest 85% of their versatile energy in applications. Also, the truth of the matter is just 5 dispatchers applications were vigorously utilized as a part of 2016, of which these three were exceptionally well known – WhatsApp, Facebook Messenger and WeChat. In light of this circumstance, brands have been creating bots for delivery person applications in their push to draw in with clients on another stage. In spite of the fact that quality brand applications may never cease to exist, yet on the other hand, it will be delegate applications barricaded with bots, which will pick up a ton of footing.

#3. AR and VR Gadgets Run on applications

As per Gartner, Augmented Reality (AR) and Virtual Reality (VR) contraptions and applications will be more sought after contrasted with big business applications in 2017.

Actually, 2016 saw a few brands unleashing their VR contraptions. Truth be told, Pokemon Go, an AR-driven portable amusement, turned into a banner conveyor of sorts for the AR business when a huge number of gamers worldwide went crazy pursuing Pokemon all around the world. Because of the overall fame of the amusement, a few enterprises will be utilizing it to increase the value of their business and will insert them especially in their applications.

The VR-driven retail application will give purchasers a total stroll through of the store and in the meantime will enable purchasers to peruse items through a VR-empowered transmission.

#4. Do-It-Without anyone else’s help applications upheld by subject engineers

The subject engineers, as such, non-designers who wish build up their own particular applications, could make utilization of Microsoft’s PowerApps office. PowerApps enable you to construct custom applications easily… because of some mind blowing elements, for example, intuitive usefulness, instant venture formats, prebuilt segments et cetera to lift low code DIY application improvement. The pattern is grabbing bigly and, no doubt, would catch the favor of the organizations, advancing.

With portable applications turning into an ordinary issue, organizations both of all shapes and sizes who wish create straightforward applications could use this innovation.

Gathering Together

Certainly, these application improvements will burst into flames in 2017. On the off chance that you wish to have a cut of the application advancement pie, begin creating applications in accordance with previously mentioned patterns.

Over to you

I have thought of only a modest bunch of application improvement patterns. Of course, there are numerous that need a specify here. Go on. Add to the rundown by means of remarks.

9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Google Hire- A Job Tool From Google

Google Hire- A Job Tool From Google.png

Google Hire- A Job Tool From Google

People tend to think that successful people were born with a silver spoon and the success rolled on their carpets effortlessly, but the harsh reality suggests something else, behind every successful person stands the number of choices they have made to build their career. I agree, to select a right employer in today’s competitive era, is not a choice anymore. Getting a dream job with your dream company is nothing less than a blessing since you are always scared of opting for the wrong job or falling into job scam.

To get a job which is worth to work for is the basic requirement of any candidate. Many job search engines are already in the market and are charting on the success path, but not many are worthy and do not match with our level of expectations. This morning, while scrolling down my daily tech-feeding, my eyes stuck on the particular news, stating Google Hire. To know more I clicked on the given link and I was taken aback for a while and I collected all the information, here are the excerpts from my information bank, let’s go ahead…

What Is Google Hire

Although there has been no official confirmation from the giant search engine Google yet, and the company has decided to remain tight-lipped about the upcoming venture, except the Google’s statement published, which stated: “While we don’t have any news to announce at this time, we’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities.” Although it clearly hints at Google’s upcoming job venture for the job-seekers.

How Google Hire Would Function

Google Hire, would certainly work similarly to LinkedIn, but the plus point, here is that employers will be able to track and manage applications. This new recruitment tool is still in the testing process, and once launched, will give a cut-throat competition to LinkedIn. The best part of this tool is, the only information passed to the prospective employer would only be, what the candidates voluntarily provide as part of their online application and their private information will not be shared at all. This tool will let  employers use the service to post job listings and then accept and manage applications.

In continuation with ongoing tech trends, the latest tech fad is Mobile Apps, which have become a convenience phenomenon and are adapted by every business and industry freely. To get your app developed by a top mobile app development company is a task to achieve because many app development companies merely develop the apps, but fail to connect with the end user’s requirement, leading to business failure. If you are looking for an app developed for your business, you must get in touch with Techugo- a top mobile app development company, where we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Common Mistakes In App Development Process

Common Mistakes

With the upsurge demand of the mobile apps in the market, every business, every industry is looking for the ways to promote their business domain with the mobile apps. It is quite fascinating to notice the number of app developers available in the market, but some of the app developers due to lack of exposure commit certain mistakes which are proven destructive for the app future. Following are some of the tips to be considered to avoid the unfavorable situation for your mobile app development process.

One App With Myriad of features

It is good to integrate the number of features to make your app stand distinctively in the app market, but many app developers unknowingly implement a number of features within the app which does not go well with the app basic business model, for instance, if you have developed a beauty mobile app, there is no requirement of adding a GPS feature in it, at least in the first app version. Although, it was cited merely for an example, but there are apps available in the market, which have the features, which do not match with the wavelength of app requirement.

Tip: To avoid this blunder, first understand what is the main purpose of your mobile app and how is it going to benefit the users. Do not overthrust the app with excessive features in the first go, rather integrate the features which make a pace with the user’s requirement and let the users get accustomed to your app features, and on the subsequent app update, you can add more features based on the user’s feedback and further requirements.

Complex UI

App designing is the field where designing the simplest and easiest UI is the toughest of all. You need to pay attention to create easy and simple-to-use UI for your users since your user does not hail from the tech background and wants a clean and easy app interface to understand its functionality so do not OVERDO the app UI.

Tip: The very first app version needs to carry an easy to operate approach, which will let your users understand the app functionalities fitting their daily requirements easily.

An app development process can be a blessing if it is picked with the right resource; else it can turn into a business blunder and would never bask in the success glory. You need to pay more attention while picking the right mobile app developer for your app development requirements and ensure that you check the projects and the industries catered by your chosen app development company to gain better and fruitful results for your app requirements.

If you have got a concept, which you want to turn into reality, you must get in touch with Techugo- a top mobile app development company. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.