9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :


Skype: aks141

Skype: ankit.techugo



mobile app testing

Oops, I did it again the song sung by Britney Spears, crossed my mind several times, although I crooned it with too much of aggression and of frustration, because the mobile app I downloaded, was crashing constantly at some particular point and was halting my work flow system. With the utmost frustration, at the end I uninstalled the app and opted for a different way to complete my task, I agree it was the harshest step I took, but that was my last option. The situation might deem similar to most of you, when you download a game, or a useful mobile app, and it crashes on a regular interval, then the final step taken is always the uninstall, which I think is not an adverse step, due to the set of circumstances created by the app bug. The face of the mobile app, for a user is always the brand company not the development company, and we vent out all our frustration on it and declare the company unreliable and unprofessional, on the contrary the brand company has very little share to the agony of the users, but the major credit goes to mobile app testers, who test the mobile app to carve it further.


Why App Testing Is Needed

App testing is a process of sifting the wheat from the chaff, which means, they need to check out the every single bug or issue associated with the mobile app, to make it an impeccable piece, which can be utilized and enjoyed by the users extremely. But many a times, it has been noticed, that an experienced brood of testers, leave some room for error unknowingly and don’t realize their mistakes until the final output is available for the use. As suggested by the adage, “ Precaution is always better than cure”, so why to wait for the last moment to strike at you to be hammered by the user’s comment and reviews, it is always a preferred and accepted option to work on the flaws before making them live for the public. Here I have compiled a few of the mistakes to be avoided in app testing and gain an insightful mobile app for your users, the set of mistakes is followed by:

  • Features Should Never Be Taken For Granted

Looks do matter, I agree on this, but the app success does not solely depend on UI/UX, but there is a broader picture lies behind the UI/UX, which has the starting and ending all summed up with app functionalities. For a user to get attracted towards your mobile app UI/UX, is an unavoidable aspect , but if the same user finds the app functionalities filled with bugs and issues, then even the best of the world’s UI/UX cannot save your app from the horror of uninstall. As an app tester you need to work upon the mobile app as a whole total, it should not be a mere UI/UX to be tested, but the functionalities also need to be sifted properly.

  • Let’s Be Geo-Realistic

Every tester has a misconception of all the users accessing the same bandwidth speed from every corner, on a factual note, not every user access the same internet speed, since they can use your mobile app from any corner of the world, which would mean to carry the offload baggage of low bandwidth data speed always with your mobile app. Do not reserve yourself to one particular region or country, rather explore the network on the most realistic geo locations, sooner you would realize the network issues faced by different regions and countries, and would make it much better for you to attain the accurate and healthy testing environment for your mobile app load, you need to gather some information with the assistance of your marketing team, who would escalate the information of mobile app marketing and the locations covered in.

  • Learn A-Z Of The Codebase

Many testers are testers out of no choice, not out of passion, do I sound naïve? But actually am not, because most of the testers don’t have all the knowledge about the internals of the code and building a test suite and face the music afterwards. As a tester you need to understand every single bit of testing, unless you know how the code works you may never get the actual essence of the codebase. To understand the codebase work with the developers to identify the parts of the application that should be tested based on the way the application is built. With a healthy communication channel with the development team on a regular basis, you can work upon the major sections of the mobile application, which needs to be tested.

  • Right Device At The Wrong Time

Let’s not play a blind game, by favoring device or emulator testing too deeply while testing mobile applications. When you give importance to either of them on another, then you miss the key information about performance, quality, and user experience. Check and utilize the emulators with simulated browsers and browser capabilities for your automated functional testing and regression testing. Don’t misjudge to carry the wrong mode of testing with a blindfold, rather, be intelligent enough to carry the right device or right testing which would give a boost to app downloads.

  • Missing Communication Bridge

A long ago, I was taught in my school, not to let the communication a barrier for you to reach the heights of success, then I considered it to be referring to a foreign language, which create obstacles in reaching and spreading your wings, but my professional front taught me, the true essence behind it, a missing or broken communication cycle between a tester and a developer can bring the most undesirable flavor of misconceptions, which can give birth to a deteriorating condition for the mobile app. It is always noticed that developers struggle in explaining things to testers and vice versa. So let there be a well-built communication bridge between the app developer and you as a tester to avoid the superfluous set of mobile app bugs, which could be resolved with a mere touch of communication.

  • Maintain The Crash Logs

App crash is a ubiquitous thing to happen during the app development process, but the most heart-wrenching thing happen when it keeps on occurring even after the app launch. As a tester, you need to maintain a complete and proper crash log, which may help you to understand that which crash took place at what level, so the bug can be rectified promptly and offer a well-balanced and a memorable experience, in the form of mobile app, to your users to be cherished forever.

To wrap, I know a successful app is not created within a jiffy, but it takes a lot, which is even beyond what all have ever been written for the mobile app development process. You can reach to the heights of success if you follow the given advice and your developed mobile app will be acknowledged for some good reasons, among the users. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:
Skype: aks141
Skype: ankit.techugo

Resource: http://www.techugo.com/blog/mobile-app-testing-mistakes/