Importance Of UI/UX In Mobile App Development Process

Importance Of UI UX

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

  1. Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

  1. Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.
  1. Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.
  1. Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development company and we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.

How To Submit Your App Successfully For Review

HOW TO SUBMIT YOUR APP SUCCESSFULLY FOR REVIEW

Every app needs to go through an app reviewing process, but it can turn into a disaster, if not followed by certain guidelines. With this infographic Techugo- a top mobile app development company lets you learn the effective guidelines to submit an app successfully

Mobile App Development Trends Of 2017

mobile-apps-development-companies

2016 is attracting to a nearby. What’s more, as a versatile application engineer, I figure you as of now have a thought on the patterns that will command the application improvement space in 2017.

Yes, it’s IOT, AR and VR, bots, DIY applications, to give some examples. For a change, even DIY application improvement will get the consideration of the mobile application development companies.

Wish you to peruse more on the up and coming application improvement patterns? Go ahead, here’s an intricate interpretation of the 4 best application improvement patterns of 2017.

#1. Application empowered IOT gadgets

Turns out before the finish of 2016, individuals everywhere throughout the world will utilize just about 6.4 billion associated devices. Much Gartner predicts $2.5M every moment in IoT spending and 1M new IoT gadgets sold each hour by 2021.

All things considered, this implies Internet of Things (IOT) will have a prevailing part to play in the application advancement scene, given that IOT arrangements commonly work through an application. Furthermore, the best piece of it is, designers don’t need to put their cash or mind where their mouth is on account of advancement of an IOT contraption is much the same as the standard application improvement prepare.

Be that as it may, at that point, what could dive the IOT advertise into emergencies is the requirement for outsider administrations or exceptional gadgets required particularly with IOT applications. This could prompt portable application security ruptures, in the human services IOT.

As indicated by Gartner, 75% of versatile application security ruptures happen due to misconfigurations. Concerning the medicinal services advertise – which is thought to be the most potential IOT markets, with incomes hoping to touch $163 billion by 2020, odds of ruptures are higher.

For example, Johnson and Johnson found a proviso in their OneTouch Ping insulin. The Insulin Pump and meter-remote, other than checking the glucose, computes how much bolus insulin you body requires and after that pumps to convey the measurement. Presently given that the pump is not even in view, programmers could undoubtedly increment or diminishing the measure of hormone infused into a patient’s body, murdering a huge number of patients.

Along these lines, while building a custom IoT arrangement, ensure that your seller directs different security tests, gives Proof of Concept, and furthermore encode interchanges between the equipment and programming levels.

#2. Emissaries applications boarded with bots

Individuals invest 85% of their versatile energy in applications. Also, the truth of the matter is just 5 dispatchers applications were vigorously utilized as a part of 2016, of which these three were exceptionally well known – WhatsApp, Facebook Messenger and WeChat. In light of this circumstance, brands have been creating bots for delivery person applications in their push to draw in with clients on another stage. In spite of the fact that quality brand applications may never cease to exist, yet on the other hand, it will be delegate applications barricaded with bots, which will pick up a ton of footing.

#3. AR and VR Gadgets Run on applications

As per Gartner, Augmented Reality (AR) and Virtual Reality (VR) contraptions and applications will be more sought after contrasted with big business applications in 2017.

Actually, 2016 saw a few brands unleashing their VR contraptions. Truth be told, Pokemon Go, an AR-driven portable amusement, turned into a banner conveyor of sorts for the AR business when a huge number of gamers worldwide went crazy pursuing Pokemon all around the world. Because of the overall fame of the amusement, a few enterprises will be utilizing it to increase the value of their business and will insert them especially in their applications.

The VR-driven retail application will give purchasers a total stroll through of the store and in the meantime will enable purchasers to peruse items through a VR-empowered transmission.

#4. Do-It-Without anyone else’s help applications upheld by subject engineers

The subject engineers, as such, non-designers who wish build up their own particular applications, could make utilization of Microsoft’s PowerApps office. PowerApps enable you to construct custom applications easily… because of some mind blowing elements, for example, intuitive usefulness, instant venture formats, prebuilt segments et cetera to lift low code DIY application improvement. The pattern is grabbing bigly and, no doubt, would catch the favor of the organizations, advancing.

With portable applications turning into an ordinary issue, organizations both of all shapes and sizes who wish create straightforward applications could use this innovation.

Gathering Together

Certainly, these application improvements will burst into flames in 2017. On the off chance that you wish to have a cut of the application advancement pie, begin creating applications in accordance with previously mentioned patterns.

Over to you

I have thought of only a modest bunch of application improvement patterns. Of course, there are numerous that need a specify here. Go on. Add to the rundown by means of remarks.

HOW TO BUILD A SUCCESSFUL MOBILE APP STARTUP

Mobile App Startup

Having a mobile app for your business, is not a big issue anymore, a lot has been written and said about how to develop a mobile app for your business and how to choose a perfect mobile app development company, but a very limited space on the internet is shared by what makes a successful top mobile app development startup . There is no magic potion to be drunk, or some e-pills to be ingested but a certain strategy to be followed to make a successful top mobile app development startup.

It is quite obvious to feel exhausted with the pressure of excelling in your startup and prove your worth to your near ones; I don’t scream the fictional details but have soul proof reasons to advocate my words, delightfully called experience, but with a bullet-proof version to my old and hard-earned scars, I would like to focus more towards the key factors help in making the successful mobile app startup. Undeniably, there is no better teacher in the world rather than your own experiences, but as it says, ‘Precaution is better than cure’, so to take a grasp over the prevention list, always work in your favor. I would not be divulging the details about how you can arrange the investment for your startup, but my nucleus of writing would move around how your entrepreneur experiment can end up become an assertive aspiration for others.

  • Learn From Other’s Mistakes

To err is human, but if you don’t learn from the mistakes, then it is threatening for your mobile app development company’s health system. That best part about the mobile app is that you get to learn more from other’s mistakes than from the perfection of successful mobile apps. Since the mistakes create a personal Wikipedia for you, with a heading “What to Avoid in Mobile Apps” and the content keeps on increasing with the passing time. If you want to judge what is wrong, do not stick to the successful mobile apps only, but wider your circle by studying and sifting the least ranking and worst review mobile apps as well. The comparative study of successful mobile apps and worst mobile apps would assist you to detect themes, design trends, and game mechanics that separate the good mobile apps from the bad one.

  • Multitasking Team

Being a startup, you can’t rely on a huge team base from the initial phase, since it affects your budget and if your startup would take more time to get established than the usual timeline, then it can be a little tumultuous to justify the growth of your startup. You need to hire multi-talented employees with a great efficiency to reach out to your clients as & when required. The small team with multi-skilled heads working within would emphasis on the strong collaboration of the team, which would lead to a healthy work environment and expanding the team size further.

  • Be Well-versed With The App Market

There is no harm in gaining the knowledge and your homework before you initiate your tech startup. Due to the increase in demand, the technology is transforming and bringing the innovative changes at the speed of light. You ought to comprehend the relevance of staying focused. You need to inhale technology like oxygen and must become proficient in knowing the consumer demand and what they look for, in the mobile app. You should be well learned about the particular mistakes opted by other mobile app and what to adopt and what to avoid in your app development process to allure a potential chunk of clients and their consumers.

  • Requires Constant Efforts

The another fact you need to get accustomed to is that no start-up can work with 9 to 5 working hour cycle, and especially as a mobile app development company, you need to be on your toes every time, because the technology can make a breakthrough from anywhere at any time, regardless of your particular time-zone, so for your startup to be successful, when you wake up then you start and when you sleep then your mailbox receives the message, so you remain available to your clients 24/7 without a blink.

  • Sell Yourself

It might sound a little offensive, but the harsh core fact is that you need to let the world know about what you deal with, in the way your targeted customers understand. Don’t expect one happy project would do enough marketing for you; rather, you have to catch the winning vibrations from the project and escalate it to your targeted customers. Don’t spare any social media portal to speak about your existence, let the SEO and content do the magic for you. Apart from marketing, focus on the app quality without any escape, since one happy customer leaves a genuine review on the app store, which attracts an enticing number of potential users. Remember app quality and your marketing must go simultaneously to create a dazzling effect for your startup to grow further.

Although there are many other factors lead to the success of your startup and indeed more said is less, but I hope the given suggestions would help you get an insight of what all blood and sweat and app startup requires. It certainly does not need the dose of hard work, but an excessive dose of smart work, which helps you with establishing a successful startup and receive accolades from your competitors as well. The current organization, am associated with is- Techugo, which is a top mobile app development company and also a startup, but has flourished incredibly and within a year’s time the team size has expanded to 120+ developers aboard and much more are yet to be a part of our success.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/build-successful-mobile-app-startup/