Why Your Startup Needs A Mobile App

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As an entrepreneur you always plan and dream to achieve big in your life and want your business to attain the global expansion in no time. But some of you mistake it that with a unique business concept, it is easier to mark a presence on the global front and your concept would speak for itself, you are right, but what you must not miss, that this is the era of technology, where every single business is linked with another through mobile app platform. So a mobile app platform would open the door of new business opportunities for your by expanding your business to a global platform.

Many startups have a feel that mobile apps are only dedicated to established brands, but actually, this is a mere myth, which needs to be broken since mobile apps can serve the need of any business regardless of their size or industry. A mobile app is a platform which lets the potential users reach your business in no time and access the services and make purchases at any point of time, with no barrier of time and region zone. So if you have got a startup and planning to expand your business presence, then you must opt for a mobile app, developed by a top mobile app development company in UAE, like Techugo, which has catered the app development services to many brands and startups to get their deserving niche in their particular business domain. At Techugo we have a brood of tech specialists who are there to serve you with the best possible app development solution for your business requirements.

Just get in touch with the Techugo team at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

 

 

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

HOW TO BOOST CUSTOMER LOYALTY WITH MOBILE APPS

It is a worldwide fact, that mobile apps are the instant answer to many of our daily requirements, since the app platform is the best way to address those needs without a fail. Mobile apps are everywhere, and their presence can be felt easily on our regular active status on our mobile screens, but not every app has a strong and loyal customer base, do you wonder why?… Yes, you are right, because users do not get what they supposed to get from a mobile app, and as a result dump the mobile apps through uninstalls. It is way too disheartening for a mobile app developer and business owners to know that their beloved mobile app, has received uninstall from a bigger chunk of users.

The reasons for quitting the mobile app in between can be in abundance, but to retain your customers effectively is the biggest challenge faced by any business. To understand that what are the best ways to keep your users loyal to your services, read this ahead and get accomplish the customer loyalty program with your mobile apps….

Why Customer Loyalty Matters

Ummm!!! Quite interesting to ask such question, or maybe very foolish to ask such question, but yet I would love to satiate some of the hungry brains out there and would answer this question. When you build a mobile app for your business, you can draw a good attention, if the mobile app offers what users want, but users can never remain stick to your mobile app, if your mobile app does not offer anything new or upgrade its features, there you may lose a potential customer base in a jiffy. Remember customer loyalty drives the loyal customers buy products and services again and again from a same brand or store. Now the question arises how to maintain the customer loyalty, so below are some major ways to boost your customer loyalty with mobile apps…take a look

  • Incentives Always Work

It sounds a little weird but actually, little-gift-wrapped incentives always work in your favor, integrate some monetization efforts in your customer retention program and let there be a healthy flow of the customer retention chain. You can offer rewards or in-app incentives to increase customer retention ad it really works in the favor of your aim.

  • Deliver What You Promise

It is the next but the most crucial part to sustain your customer base, DELIVER WHAT YOU PROMISE, many mobile apps promise to deliver certain things on upgrading the mobile app, but eventually, turn out to be something else, when it comes to the final delivery, this really irks your customers to the extent that they can give a ditch to your mobile app instantly, so DO NOT play with your customers, only promise that which is in your authority, even if it is not much, but it will create a strong loyal customer base around your mobile app.

  • Let There Be A Communication Bridge

The most I hate in the service, when my grievances are not addressed promptly and I have to reach 5 different angles to reach the real place to solve my query, I think just like me, many are out there, who feel dejected, isolated and cheated when no one hears the cry, and unfortunately this is the most common practice integrated by every mobile app developer, thinking that replying to your user’s query is a time –waste or does not hold much priority, but hey you are absolutely wrong, because the words of acknowledgment given to your user’s problems, act as a healer, and you build a trust wall around you and your users which help them to stick to your services, even if there had been some flaws. So LISTEN to your users and give voice to their concerns.

  • Don’t Be Rigid

I personally prefer a mobile app, which I can customize as per my taste, so it can clearly depict my mood and personality through the mobile app, but sadly not many mobile apps offer this feature to users, where they can customize the mobile apps to get a personalized effect, which gives a robotic experience to users, and they feel their interaction is one way, not two ways, so give your users this liberty so they are able to utilize the mobile app in a customized way, which they prefer.

A mobile app can be a blessing for your business if it is able to retain the right set of customers for your domain for a longer time. So practice above-mentioned strategies in your mobile app development process religiously so you would not lag behind in the successful app development for your business requirements. Not every mobile app development company is capable of integrating these strategies effectively in their app development process, but Techugo has gained popularity as  mobile app development company, since we do not just develop successful mobile apps, but our mobile apps help end-users to be retained and remained glued to the mobile apps for the longer time.

If you have got a mobile app concept, you must get in touch with Techugo-  iPhone app development company to get your mobile app developed by experts. You can get in touch with Techugo at….

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Importance Of UI/UX In Mobile App Development Process

Importance Of UI UX

The need for mobile apps for businesses is much more than maintaining an online presence. It is a source to generate massive revenues, expanding the customer base, generating new business prospects, reinforcing brand image, etc. Everybody has something to offer and thus, in such a dog-fight, it is extremely necessary for businesses to lure customers in different ways to ensure their retention and loyalty towards their service and brand. When the user is concerned, it is not the technicality of the app that counts. It is the features and the interface of the app that makes the difference to the user, which decides its fate and in turn the fate of the company. Thus, it is important that user engagement should be given top most priority and with this mindset, the UI/UX of the app should be designed so that the user never feels the need to opt for another app. Let’s delve into the basics of UI/UX of mobile apps and how it helps in customer retention.

What is UI? : A User Interface (UI) is the space where a human and a machine interacts with each other. The medium of interaction depends on the environment that constitutes the individual and the machine. When mobile phones and humans interact with each other, the interaction takes place through a Graphical User Interface (GUI). The GUI is not restricted only to the tabs and navigation menu in an app. In fact, the entire functioning of the app depends upon it.

What is UX? : A User Experience (UX), as the name suggests, is the experience a user has while using the app. Their emotions and behavior when using the app account for this. It comprises of pragmatic, worthy, meaningful facets of human – mobile app interaction. A flawless UX guarantees the return and loyalty of a consumer. Developing UX of an app involves a lot of research, analysis of user behavior, a rock solid planning and many other things.

Now that we have a brief idea about what a UI/UX is, let’s discuss some of its vital components below.

  1. Usual Suspects: The most basic requirements to make an app appealing, is the use of understandable or at least familiar symbols, icons, tabs, etc. This makes the user feel at home and familiar with functionalities of those elements. The colour schemes and themes for the app should not repel the user. For instance, a smooth and bright colour scheme makes the user happy. Also, whilst these things are paid attention to, users should also be given the freedom to customize the look of the app according to their will and mood. This makes the user feel special.

  1. Keep The Confusions At Bay: While creating an app, the prime focus should be on the simplicity of the design. An app’s UI should be self-explanatory and just in case your app is overloaded with features, make sure to include a small app tour in the beginning. This makes users familiar with your app and enables them to use its functions and features with ease.
  1. Lags & Jitters Are For Losers: The last thing an app’s UI should do is to bog down the speed of the user’s device. A user would opt for anything but, an app that slows down or freezes his device. To ensure a faster UI, the app should shed excess load. The smaller the size of the app, the faster it is. It should also be duly noted that the app should be swift when working online. An app that takes time load even when the device has access to a fast internet connection, has some defects and needs to be checked and corrected on a priority basis.
  1. Consistency:An app should maintain its consistency when the user navigates from one page to another. The layout should almost replicate itself so that a user doesn’t encounter a major change. It makes the user familiar with new pages of the app and helps him in efficiently navigating through the app and the new functions that he comes across.

Conclusion: UI is what a user first comes across, and his return and loyalty to your app and brand depends entirely upon his experience and interaction with the app. It is important for businesses to preserve and expand their customer base and although, technical aspects are important, the UI/UX of the app can’t be ignored as that is the driving force for customer retention.

About Techugo: We’re a mobile app development company and we develop mobile apps for businesses customized to their needs. We realize that UI/UX forms an essential component of the mobile app development process and hence, our development process especially focuses on the look and feel of the app apart from the technical specification to provide users with an overall satisfying experience.

How To Submit Your App Successfully For Review

HOW TO SUBMIT YOUR APP SUCCESSFULLY FOR REVIEW

Every app needs to go through an app reviewing process, but it can turn into a disaster, if not followed by certain guidelines. With this infographic Techugo- a top mobile app development company lets you learn the effective guidelines to submit an app successfully

5 Common Mobile App Development Mistakes To Avoid

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Mobility and mobile devices have changed consumer behavior and industry norms. “Research firm Forester predict[ed] by the end of 2016, fully 46% of the global population will utilize smartphones. Users currently spend 58% of their digital time in mobile applications.”

As the rise of mobile application continues, it’s important to avoid common app development mistakes. Here’s a look at the most common mistakes appreneurs and mobile application development company make when they launch a new application.

1.Mistake:Creating a mobile experience similar to a desktop UX

Many mobile app developers make the mistake of creating mobile apps that are too similar to desktop apps. They simply look like smaller versions of the desktop platform. And they offer the same functionality, but fit on a smaller screen. Keep in mind, a mobile app is a different platform and should be treated as such. Mobile users require a different experience.

2. Mistake:Building a mobile website instead of a mobile app

With 2.2 million apps in the Apple App Store and 2.8 million apps on Google Play, the standard has become extremely high.

 And “[a]pps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser.”

Mobile-Apps-In-App-StoresBoth apps and mobile websites are accessed on handheld devices. However, “[w]hen it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals.” For example, “for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.” It’s a mistake to think that a mobile website is the best choice for all businesses.

3. Mistake: Overlooking mobile app marketing

One of the worst mistakes you can make is to build a useful mobile app, and fail to market it. How do you expect to reach your audience without a marketing strategy? People may download your app based on word of mouth, but nothing works better than a smart app marketing strategy in uae.

“A mobile app marketing strategy can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers.”

4. Mistake: Ignoring user engagement

The real power of mobile application come from their personal nature. When users install an apps, they carry their device around all day. In fact, apps “are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.”

Woman using mobile phone in cafe. Female sitting in cafe and cup

It is the perfect opportunity to engage users in a personal way. Localytics describes highly engaged users as those that have 10+ sessions per month.

5. Mistake: Anticipating high mobile app retention rates

As Think With Google explains, “People download apps every day, but the truth is that many of them are abandoned or never even used.” The mobile app ecosystem suffers from poor retention. According to Loyalists, “[a]cross all industries, 80% of all app users churn within 90 days.” You can improve retention through, in-app messaging, push notifications, individualization, remarking and more.

If you want to build a mobile app for your business, first understand customer needs and study the metrics that contribute to overall app success. Once launched, study app analytics to improve over time.

About : We’re a top mobile app development company in uae, helps businesses get their customized mobile apps built to get connected to their target audience while efficiently expanding their business and taking it to the next level.

Source : http://yfsmagazine.com/2017/04/07/5-common-mobile-app-development-mistakes-to-avoid/

Yoga Mobile App

yoga

Yoga is practiced successfully all over the globe, people opt to do Yoga for various reasons, for some it is a de-stressing exercise, for some it’s a door to spiritual bond and for some it’s a mode to fight the deadly diseases, the reasons are endless, but the aim is same to garner positive emotions and relaxation of soul, mind, and body. The International Yoga Day is celebrated to spread the awareness of Yoga benefits for stress relief, health, and physical fitness, so on this gracious occasion of #IYD2017, Techugo team is highly proud to announce a mobile app for Yoga, which will be available soon on app stores.

Why Should You Update Your Mobile App

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Ever since its inception, both the iOS & Android OS have come a long way. We’ve seen newer and more refined versions of the OS with the inclusion of new features. Every successive version has something better to offer than the previous one. Also, a new software version enhances the performance of the device to a great extent. But, it shouldn’t only be the OS that should be updated periodically. The apps should also be updated along with the OS since each OS update carries its own set of functionalities and the apps need to be optimized according to it. Additionally, an app should also be updated periodically to improve its own features and performance. Let’s learn why your app needs to be updated and optimized periodically with Techugo, a mobile application development company in uae.

  1. Keeping the customers happy and engaged: An upbeat customer would always be happy with what you’ve to offer and would be loyal to your services. But, the question is how to maintain the level of interest of your customers? The answer lies in the update of your app. An app that gets updated at regular intervals has the attention of the consumers. Furthermore, an update helps keep the app functionalities and performance up to date and removes the glitches experienced in the previous version. With every subsequent update, the app developers can introduce a new feature in the app that was missing previously and was requested by the users. This practice helps in winning the confidence and loyalty of the users and also keep them engaged with your app. On the other hand, if an app has jitters and flaws, and is also not updated regularly, the users would end up uninstalling such an app and would look out for better options.
  1. Smacking the bug: It is natural for apps to encounter bugs in the codes or in the UI. Bugs in the app don’t affect the appearance of the app, but, hamper the performance of the app to a great extent. Frequent app crashes, app not booting up, app getting hanged, device getting frozen, etc. are all examples of bugs in the app and need to be addressed asap for smooth functioning of the app. A user would never use an app that slows down the performance and the speed of his device, frequently crashes, freezes the device. With proper app updates and bug fixes, these things can be avoided and the app could be optimized for better performance. The developers should work towards shooting down multiple bug fixes at once. This practice allows developers to avoid multiple update roll outs every now and then and also spares the user from having to download the updates frequently.
  1. Refurbishing the UI/UX: We’ve always emphasized on the fact that UI/UX is what forms a driving force for your app’s success. It is the UI/UX on which a user forms an opinion and has a point of view for the app. It is the UI with which he interacts and therefore, it should not ever get boring. A mundane, uninteresting UI can lead to the uninstalls of the app. Hence, it is always necessary that the UI of the app is constantly refreshed and updated so that the user doesn’t lose interest in the app. It should also be kept in mind that only adding features to the app is not the sole aim of the update. An update can also occur to remove an unwanted feature from the app that previously existed in it and was disliked by the users and/or the feature introduced in the previous version was futile. Features should be added or removed depending on the functionality and performance of the app. 
  1. App update vs new app:It’s always a debacle for developers,whether to opt for an app update, or go for a new app entirely. There are positives and negatives attached to both the options available. Let’s look at them closely. 
  • When opting for a new app: If the developers go for a new app instead of updating the old one, the users won’t have to go through the process of downloading the app update and it would be entirely at their discretion if they want to download the new app at all or not. Furthermore, developers can generate revenue from their new app. However, the flip side to this is that the new app would have to be promoted and the promotional tactics would have to be applied from the very beginning. Also, the user might not want to opt for the new app.
  • When opting for the app update: Choosing this option over a new app would not compel the users to pay for the upgrade and the promotions for the update would be in order and accordance of the app. The flip side of this is that users would have to be forced to update the version of the app which they might not want to or their device might not be compatible with the new app update and the developers have to look for resources to replenish the funds required for the update of the app.

Developers generally roll out updates for the app rather than opting for new apps entirely. But, occasionally, a few developers have rolled out a new app with upgraded features and have seen the app become a success.

  1. App Promotion: App updates provide developers with the option to covertly promote their app. An app that receives updates frequently, usually stays on top of the list in the available updates section and remains visible to users most of the times. This constantly reminds the users of the app’s presence and hence, your app stays on the device while performing at par because of the constant updates. It is also proven that an app that’s frequently updated resonates with the users and is more preferred by them over others. 

A user is always on the lookout for a perfect and flawless app. All he wants is performance and an elated UX. All these features collectively can help deliver the best app one asks for.

About Techugo: We’re a top mobile app development company in uae and we strive to deliver the best in the class app. We have the tools, technology, and experts that come together to make your idea a reality. For more details visit www.techugo.com .

you can also reach out to us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

How To Elevate & Polish Your Entrepreneurship Skills

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Entrepreneurship isn’t an easy deal. It’s a challenging task, but, it has its own set of advantages too. Entrepreneurship gives you a sense self-entitlement and leadership. You get to be your own boss and gain experience of managing people. However, a few important qualities that an entrepreneur should possess, is that of time management, interpersonal skills, people management skills, etc. If an entrepreneur knows how to effectively manage all these skills for his activities, he becomes unstoppable. Let’s learn what makes a great entrepreneur and how to polish the entrepreneurship skills and ascend with it to the next level with Techugo, a top mobile app development company.

Speed Up Your Tasks With Technology: An entrepreneur’s life is surrounded by many daunting tasks, most of which involves a lot of communication; and as we have established above that time-management is a skill that an entrepreneur should possess as it is the most valuable entity, therefore, to save time, technology should be used effectively. There are many apps out there that can help with time management efficiently and thus, help in saving time for the entrepreneur to invest in something more useful.

Disintegrate Your Problems: It is all a game of perspective. How you look at things. A successful entrepreneur identifies smaller problems that have collectively taken a huge shape. He then prioritizes these problems and acts on them accordingly. The problem that needs attention first is sorted on a priority basis and subsequently, we go down the order.

Work towards Creating an Opportunity: A successful entrepreneur is the one who doesn’t wait for instructions to follow, or who doesn’t wait for an opportunity to knock on his door. An entrepreneur should be proactive in creating an opportunity for him by studying the market trends, affinity of people towards certain things, etc. If you already have a product in the market, don’t wait for people to come to you. Be upfront and seek their feedback. Improvise on the shortcomings with the reviews you’ve garnered. This will take your business a long way.

Be Meticulous: No matter what you do, if you’ve put your hands into it, give it your best shot. Pay attention to every detail. Work towards creating a better product. Heed to your company’s reputation in the market. Constantly brainstorm on how you can uplift the image and make it better with each passing day. In the end, it’s the brand and the image, consumers relate to.

Learn from Your & Others’ Mistakes: A lot of entrepreneurs begin to think they’re invincible and can’t be touched until reality hits them in the face. Being confident is good, but, overconfidence is always harmful. Look around for mistakes people have committed or take a look at your own mistakes in the past, analyze where they’ve landed them or you, and rectify the errors and prevent it from happening again. A mistake might be small but can incur a lot of damage to the image of the company.

Define You Work Hours: Many entrepreneurs prefer to work at night. Reason? It’s calm, quiet, and possibly a time where a lot less people and distractions are around to sway you away from your work. It could be in the morning too, but, what’s essential here is to identify your most productive hour.

Conclusion: It is easy to become an entrepreneur, but it requires extreme effort and religiousness to become a leader. A leader is nothing but a skilled and polished entrepreneur, who takes calculated risks without any sense of fear and drive himself with others to success. Following the points mentioned above can improve the entrepreneurship skills and will help you take a step ahead in the direction of becoming a leader and achieving success.

About Techugo: We’re a mobile application development company in India and we specialize in creating mobile apps for businesses and individuals according to their measurements and target audience.

7 Steps To Tackle Mobile App Development Challenges

7 steps

Mobile app development is a process that requires critical thinking and constant brainstorming. The competition is ugly with businesses and individuals fighting for the top spot. Users have a lot of options to choose from and thus, it is necessary for people seeking to develop an app, to come up with something unique and different from what’s already available. It doesn’t matter whether your business is technical or non-technical, big or small; if your idea is fresh and unique, you need to have a mobile app developed for your products and/or services. If you think that being a non technical business your hopes of having a mobile app developed for your business is lost, you are wrong. You can always contact a mobile app development company in uae, to breathe life into your imagination. Let’s take a look at the challenges that one usually comes across while developing an app.

  1. Setting Up Of Goals: Everything is done with a motive behind it. Apps are no exception. A precise planning to develop an app is a must. The idea should be derived either by finding a solution to a problem or it should be something entirely fresh and new. Next, you should set the target audience for your app, analyze whether they really need your product/services, set business goals for your organization and the app, and keep a close watch on your rivals. Doing so gives you a lead against your competitors. Knowing about their products and coming up with a rock-solid alternative should be a priority in your plan. Once you’re done with these things, it’s time to go to the second step.
  2. Keep Your Friends Close & Competitors Closer: Once a strategy is conceptualized to develop the app, the next step is to look out for the competitors in the market and the products/services they have to offer. Even if one thinks that their product is a lot different than what’s available on the market, it’s a good way to know about the current market trend, the affinity of people towards a certain app, the UI/UX of the app, the transition from one screen to another, etc. This step gives a fair idea about what you’re building against what the consumer is after and helps in creating a better product.
  1. Formalizing The Imagination: After the initial market research and requirements for the app, it is time to roughly draft the app. This is done through wire framing. It is a method in which the blueprint of the app is defined. An initial draft is laid out and all the specifications of the app, such as UI, transition screens, functionalities, etc. are properly sketched. This step helps in identifying the user’s need for the app, defining the app’s selling point, choosing the target audience, showcasing the unique features of the product, recognizing the shortcomings of the product and its solutions. At this stage, it is also often advisable to involve users to give a better design to the app.
  1. List The Technicalities: This is the most crucial part of the app. This process transforms the app from imagination to reality. To begin with, the type of the app should be defined. Following the previous steps, one should have a clear idea, ,the best suited app for their consumers. It could be native or hybrid or cross platform or a web app. Next, the UI/UX of the app should be designed keeping the user in mind. It should be interactive and should interest the user and have him engaged while using the app. Thereafter, the core and supporting functionalities of the app should be designed keeping in mind the uniqueness of the product. An engaging content to keep the user engaged and interested should be drafted, and lastly one should not compromise on the security of the app. Security is the primary concern of users and generally is one of the driving factors in the success of the app.

7mobile app

It is quite natural for businesses not to be familiar with such technicalities and hence they can seek help from a top mobile app development company that specialises in developing mobile apps for different platforms while adhering to the parameters above.

  1. App Testing: Once the app’s done with the initial designing phase and is ready for a roll out, it is advisable to test the app among a certain group of users. This gives us a rough idea about how the app is faring among the users, whether there is a scope of improvement and something needs to be changed or completely obliterated. This is a refining process and must be done to increase the quality and finesse of the app.
  1. Debuting The App: After successfully coming up with a finished product, it is time for the app to debut on the store and be available to users to download. Once launched and downloaded, the feedback and reviews from the users of the app should be duly noted and worked upon. This helps in the refinement of the app and also makes the users happy. They become loyal to you because they know that someone’s listening to them and is working on the problems.
  1. Marketing The Product: The last process is marketing the app and it is a perennial process. To maintain a user base and lure new customers to expand it, marketing the product is extremely essential. It could be done through the various channels available in the market and by introducing new features for the app.

Conclusion: These are some of the major challenges that businesses and individuals encounter while developing a mobile app, but if these steps are followed, many of the major problems could be laid to rest and a perfect app can be developed for the users to relish and enjoy.

About Techugo: We’re a top mobile app development company in dubai and we specialise in developing apps for iOS and Android platforms. We’ve a team of experts that follows all the aforementioned steps to provide your target audience with the best mobile app.

 

9 Practical And Easy Steps To Mobile App Marketing Strategies – Techugo

9mobile app.pngWith substantial development in the field of mobile phones, the businesses heavily rely upon the channel to advertise and market their products and services. It’s history when people would log on to their computers, access the website to gather information about your products and make a purchase. Consumers nowadays spend a considerable amount of time on their smartphones and want everything on their fingertips. The giants of the business world have identified this change, and are working in the direction to promote their app through efficient app marketing strategies. Having an app for your business needs, just for the sake of it, wouldn’t suffice for it. The methods have simplified and have become more ergonomic with each passing day, and hence there’s a constant need to keep up with the ever-changing atmosphere. A single mistake can account for huge losses. Metamorphism according to the change is equally necessary. But, what could make your app famous and gives it the ability to sell? Today, we take a look at the mobile app marketing strategies one needs, to stay on top of their game with Techugo, a top mobile app development company in India.

  1. A Lasting Impression Marks The Return: Always remember, the app should make the users feel special, have something unique to offer to them against your competitors and how simplified your approach is. There are thousands of app, that would probably be providing the same services as yours. It is the experience, that makes the difference. Efficiently marketing the experience can boost the sales of your company, and can lead to sizable downloads of your app.
  1. Ancient Marketing Gambits Aren’t Game Changing Anymore: With the business channels constantly transmogrifying, resorting to old marketing tactics, although not harming the promotion, wouldn’t prove to be of much use to the business. The age is all about ease, simplicity and time-saving. No one has the time to make an effort and search for your brand. It should be readily available to them at their fingertips. Availability on the app store is one way but, the app faces another challenge of competing with other apps. To turn things in your favor, market your apps in places where your target customers frequent the most. Real-time bidding is a low-cost and effective option to reach their desired audiences. Paid ad services too, have an effect as it puts your product/services out in the front line, urging users to download your app, resulting in high installs and popularity of your app.
  1. Key Performance Indicators (KPI) Is The Key To Success: The very basic rule for any business is, to know your agenda. You should know the aim of your business and set the goals accordingly. The basic marketing strategy remains more or less the same. The only thing that should be different is, the tactics to deal with those metrics. KPIs tell you the behavior, your app is generating, the organic reach, consumers’ faithfulness, app store ranking and optimization. These little things play a vital role in the progress, and development of the app and should be handled with expertise. A dedicated team of individuals would be great, to begin with, as this is a fairly unexplored ground.
  1. Pay Heed To App Marketing: With over 50% of the world on the internet and 90% of them on mobile phones, not deploying an efficient app marketing strategy and not sanctioning enough funds required to boost the marketing strategy for your app, could pose serious damage to your business. It’s a magical portal, that houses a huge consumer base that could drive your business if carefully handled. Companies have already begun solely focusing on the development of their apps and promoting them to generate better revenues, and achieve better access.
  1. Market Your Uniqueness : There might be a plethora of apps like yours, but the ways in which you differ from the rest is what makes you stand out. It’s the difference that counts and remember, users, rely on experience. If they find the difference worth, you don’t need to worry a thing about your app.
  1. Be Found: To be popular, visibility is the most important aspect one should worry about. Much like the Search Engine Optimization (SEO), in the app world, App Store Optimization (ASO) is the force that turns the table. The keywords that define your app should be relevant and should return your app as result when searched for. It is because of this reason that mobile app development companies have started including ASO as a part of their development process.
  1. Social Media Crossover: It’s a must have for apps to have a connection to social media platforms, viz., Facebook, WhatsApp, Twitter, Quora, Google+, etc. Have your users engaged in different fun activities, be it a game or a quiz. Allow them to post their achievements on their social media pages. There is no bigger marketing strategy than word of mouth. It builds the faith in user for your services and products and thus expands your business revenues.
  1. Numbers Can Be misleading: A successful app marketing campaign doesn’t just account for the number of times your app was downloaded, and the rank which it attained on the app store. An efficient app marketing strategy depends on the customer retention. Irrespective of the fact that your app was downloaded gazillion times, if it’s not able to hold the customers back, something is seriously wrong and needs a fix ASAP. It’s a full circle, and as discussed earlier, it all depends on customer loyalty, even more than the organic customers, one generates. The UI/UX of the app helps in garnering loyal customers. It’s the loyal customers responsible for the ROI and not one time users.
  1. Be The Tortoise & Not The Rabbit: The world of mobile phones is constantly developing. Today’s technology and approach might become useless tomorrow. It is essential to be a chameleon in such an environment. Adopting new technology and susceptible to changes is the path forward. Creating a successful app doesn’t mean everything. It would soon burn out if it’s not evolved. A consumer would flee to other apps that’d provide something different. Always bringing something extraordinary to the platter would step up your game against your competitors.

It is an established fact that, this is the age of mobiles, and an extraordinary way to directly connect to your customers. With the right mix of mobile app development strategies, and constant innovative ideas, with a zeal to serve better, could give your business the required push. It is also a fact that, not all business have a technical side to them, and no matter your prowess at the marketing gimmicks, when it comes to mobile app marketing, the playing field is different. We at Techugo, understand such challenges, and know the shortcomings and repercussions of an under powered marketing strategy. With experience gained over the years, we have some of the most brilliant strategies to market your app. A business is futile if it doesn’t possess the capability to adapt, and we help firms, in adapting to these new trends. We are mobile app development company and we know what it takes for an app to be ace. We meticulously define a blueprint for your business idea, give it a shape, add the required ingredients to realize it and market it and make it successful. We enable technology to surpass your imagination. For more details visit us at : http://www.techugo.com and/or contact us at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo