Surely, you would have heard about the web push notification. However, you could be reasoning on how these notifications are important. Actually, push notification is an interactive way that instigates customer engagement, in spite of the matter of facts such as what they are doing and where they are. More clearly, it is a great mean of communication that re-engages users and strives to bring them back to the website or app.
Today, it is being adopted by numbers of both popular brands and marketers. This is a critical instrument that grabs the attention of users by delivering a message in unexpected times. However, for a variety of marketers, it is hard to implement push notification due to the vendor lock-in.
Yes! you heard me correct vendor lock-in is the major hurdle that people face while implementing the push notification.
What is vendor lock?
Vendor lock-in is a kind of constraint that makes customers dependent on a vendor for acquiring product or service. Here the customer is person acquiring push notification service from the vendor. In this case, customers are not able to switch the notification service without paying hefty switching charges.
Though there is no dearth of standards to eradicate this problem of app lock-in, but a website can be used to lock-in customers. A majority of customers realize this issue very late and end up with bigger issues related to support and maintenance charges, overly-charged procedures and so on. This happens due to a variety of reasons such as lack of resources and more. If a website owner is not able to change its vendor, surely it is vendor lock situation that is creating problem.
If you are planning to implement this feature in your website and unaware or confused about options available for you. Or you didn’t take precaution while implementing push notification with your first vendor and want to switch to other push notification platform. Here are the steps you should follow.
Take a look at the steps to integrate push notification without vendor lock-in.
Note: To integrate push notification in your website, your website domain should be secured. Check, is your website URL contain HTTPS? If it isn’t, get the secured URL first.
Step 1: Create Google Cloud Messaging Key and ID
The primer step is to ensure portability. Along with this, you need to create FCM Project and FCM Key. Creating FCM key is free and for this you can take help of guidelines provided by Google. FCM is the latest version of GCM (Google Cloud Messaging). FCM is referred as Firebase Cloud Messaging. This is a fundamental practice for implementing browser push notification. FCM guarantees more reliable delivery of push notification, however, you can go along with traditional GCM. Although, FCM is easy to use, in comparison of GCM.
Besides, It offers huge convenience in importing subscribers to other push notification vendors. Through this way, it is possible to avoid the vendor lock-in for web push notification service.
Note: FCM settings is not enough to avoid the vendor lock-in. A majority of people neglect this fact. Here is the brief explanation that you must keep in mind.
Step 2: Acquire HTTPs Web Domain
From above, it would be clear to you that HTPS domain is critical for delivering web push notification and gain subscribers. Along with that, it is also crucial for avoiding vendor lock-in. Undoubtedly, it is tough to transfer complete site from HTTP to HTTPs sub-domain, therefore you integrate a subdomain on HTTPs.
Now you have created a custom subdomain as part of your website. Later you will need to enable custom subdomain in PushEngage. For that follow the given steps:
*Buy an SSL certificate
* Setup your domain https://notify.yourdomain.com, and enable your SSL certificate on it. Later set up DNS mapping for this new domain.
*Set the PushEngage installation files in subdomain.
*Enter it in custom subdomain setting in PushEngage
That’s it now your website will be live with Push Notification without vendor lock-in.
What else you should know?
Except this, you can set up push notification API in Ruby or Node.js web application with VAPID. What is VAPID?
Well! it stands for voluntary application server identification. This is an option but it has big security benefits. With this, application server utilizes VAPID for identifying themselves to push server. With this, push subscriptions properly get confined to their origin app servers. Succinctly, VAPID is able to prevent an attacker from stealing a user PushSubscription and restrict sending of push messages to the user from other servers.
Besides, with VPID protocol, push services can provide analytics and debugging assistance for app servers. In chrome, it is not necessary to register website through Google Developer Console and pass credential in Push report.
Now, you would have known how you can avoid vendor lock-in. However, this feature is not only important to retain users to your website, UI and seamless experience make a count. You must get in touch with a reliable web development company to ensure a great website creation. Deft web designer and developer can create a great product that can hold customer attention and keep them engaged. Techugo can provide you in this. We are a trusted web and app builder company, with team of industry experts. We render best iphone application development company and ensure client satisfaction. To know more about website development and Push notification, get in touch with our experts.