How To Avoid Vendor Lock-In And Integrate Push Notification?

How to avoid Vendor Lock-In and Integrate Push Notification

Surely, you would have heard about the web push notification. However, you could be reasoning on how these notifications are important. Actually, push notification is an interactive way that instigates customer engagement,  in spite of  the matter of facts such as what they are doing and where they are.  More clearly, it is a great mean of communication that re-engages users and strives to bring them back to the website or app.

Today, it is being adopted by numbers of both popular brands and marketers. This is a critical instrument that grabs the attention of users by delivering a message in unexpected times. However, for a variety of marketers, it is hard to implement push notification due to the vendor lock-in.

Yes! you heard me correct vendor lock-in is the major hurdle that people face while implementing the push notification.

What is vendor lock?

Vendor lock-in is a kind of constraint that makes customers dependent on a vendor for acquiring product or service. Here the customer is person acquiring push notification service from the vendor. In this case, customers are not able to switch the notification service without paying hefty switching charges.

Though there is no dearth of standards to eradicate this problem of app lock-in, but a website can be used to lock-in customers. A majority of customers realize this issue very late and end up with bigger issues related to support and maintenance charges, overly-charged procedures and so on.  This happens due to a variety of reasons such as lack of resources and more. If a website owner is not able to change its vendor, surely it is vendor lock situation that is creating problem.

If you are planning to implement this feature in your website and unaware or confused about options available for you. Or you didn’t take precaution while implementing push notification with your first vendor and want to switch to other push notification platform. Here are the steps you should follow.

Take a look at the steps to integrate push notification without vendor lock-in.

Note: To integrate push notification in your website, your website domain should be secured. Check, is your website URL contain HTTPS? If it isn’t, get the secured URL first.

Step 1: Create Google Cloud Messaging Key and ID

The primer step is to ensure portability. Along with this, you need to create FCM Project and FCM Key. Creating FCM key is free and for this you can take help of guidelines provided by Google. FCM is the latest version of GCM (Google Cloud Messaging). FCM is referred  as Firebase Cloud Messaging. This is a fundamental practice for implementing browser push notification. FCM guarantees more reliable delivery of push notification, however, you can go along with traditional GCM. Although, FCM is easy to use, in comparison of GCM.

Besides, It offers huge convenience in importing subscribers to other push notification vendors. Through this way, it is possible to avoid the vendor lock-in for web push notification service.

Note:  FCM settings is not enough to avoid the vendor lock-in. A majority of people neglect this fact. Here is the brief explanation that you must keep in mind.

If I consider Chrome architecture dedicated to push notification.  It needs service worker javascript code that allows execution in push subscribers’ browsers. When a notification is sent to a browser, this event initiates and calls the notification from Push Server. This server is usually hosted by the platform you are picking to live the push notification and HTTPS  domain, is usually utilized for notification and subscription hosting.

For switching, you will need to replace the service javascript code with new one and point it to the new push server. In short, you must have full control over the HTTPS subdomain.

Step 2: Acquire HTTPs Web Domain

From above, it would be clear to you that HTPS domain is critical for delivering web push notification and gain subscribers. Along with that, it is also crucial for avoiding vendor lock-in. Undoubtedly, it is tough to transfer complete site from HTTP to HTTPs sub-domain, therefore you integrate a subdomain on HTTPs.

Now you have created a custom subdomain as part of your website. Later you will need to enable custom subdomain in PushEngage. For that follow the given steps:
*Buy an SSL certificate
* Setup your domain, and enable your SSL certificate on it. Later set up DNS mapping for this new domain.
*Set the PushEngage installation files in subdomain.
*Enter it in custom subdomain setting in PushEngage

That’s it now your website will be live with Push Notification without vendor lock-in.

What else you should know?

Except this, you can set up push notification API in Ruby or Node.js web application with VAPID. What is VAPID?

Well! it stands for voluntary application server identification. This is an option but it has big security benefits. With this, application server utilizes VAPID for identifying themselves to push server. With this, push subscriptions properly get confined to their origin app servers. Succinctly, VAPID is able to prevent an attacker from stealing a user PushSubscription and restrict sending of push messages to the user from other servers.

Besides, with VPID protocol, push services can provide analytics and debugging assistance for app servers. In chrome, it is not necessary to register website through Google Developer Console and pass credential in Push report.

Now, you would have known how you can avoid vendor lock-in. However, this feature is not only important to retain users to your website,  UI and seamless experience make a count. You must get in touch with a reliable web development company to ensure a great website creation. Deft web designer and developer can create a great product that can hold customer attention and keep them engaged. Techugo can provide you in this. We are a trusted web and app builder company, with team of industry experts. We render best iphone application development company and ensure client satisfaction. To know more about website development and Push notification, get in touch with our experts.

Factors That Affecting The Credibility Of Your Application

Factors that affecting the credibility of your application

We all know that building the application requires so many efforts, time, and money. But still after spending so much time, effort, and money we cannot ensure the success of the mobile application.

The only thing that matters is the user’s acceptability of the applications. To get your app accepted by the users, you need to consider certain things such as:

    * User Acquisition

    * App performance

    * User Engagement

    * Customer satisfaction

Let’s get a brief description of each.

User Acquisition

User Acquisition is the act of gaining new users, this term is used in marketing strategies. Generally, it is achieved by advertising campaigns in many ways. 

App performance
It is the most important thing to consider, your app should be responsive and the loading time is not more than 3 seconds.

User engagement

The user engagement measures whether users find the value in products or services. The more user engaged with the app, the more revenue can be generated easily.

Customer Satisfaction

It is also the most important thing to consider, you need to upgrade your app frequently and provide your users what they need.

There are still lots of things needs to consider which comes under these four major points. Here we are listing a few things which decide the credibility of your mobile application.

Active users

The no. of active users represents the success of any mobile application. Only get the no. of downloads is not enough to determine the success but it is also important to analyze how many users are using the application frequently. There are so many tools are available to measure the no. of active users and each works on different parameters. You can choose the best tools according to your requirement and measure the success of your application. 

The time duration of the session

The time duration of using application matters a lot. If the user just opens the app and shut it down it means your application is not attractive. If the user is using your app for a longer period of time, then it means your application has the potential to engage the users. With the help of latest tools and technology app owners can find the time duration which user is using the mobile application and also gets the valuable feedbacks. 

App churn

It shows the data of the user who download and use the app but after the first few usages, they never return again. Remember that lower the churn rate means higher the success rate of the application.

 App retention

It is used to measure the number of users who will return to the same app within the 30 days, this is exactly the opposite of the app churn. This is important because satisfying the users and rising the stickiness of the users to the app determines the success of the app. The app owners can increase app retention by keeping the app updated with the latest technology. The app owners can also calculate app retention by using different tools such as Localytics, Fabric, and AWS mobile analytics. 

App Downloads

The no. of downloads also define the success of the application, if the no. of downloads are maximum, that means users find your app useful and attractive. The huge user base also very useful to get the idea about design, features, and functionality improvements.

There are plenty of reasons for the less number of downloads, which may include marketing problems, no proper app store optimization, unattractive app story listening and many more. 

Intervals of sessions

There is the time interval between the user leaving your app and visit again. If the app has lots of attractive features, then the user will get attracted to the app and return soon. This can also be measured using various tools like AWS mobile analytics and Google analytics. App owners can also decrease the interval sessions by introducing the push notifications.

The flow of the screen

This includes the navigational flow among the various screens and also the number of visits made by the users per screen. the understanding of screen flow will help you to analyze the navigation pattern of the users, drop off screens, and conversation road bumps. You can use tools like mix-panel, localities, and Google analytics.

These are the few factors that are affecting the success of your application. Remember that developing the application is not the problem but building credibility is the major concerns. So, if you are looking for the mobile application development company in australia then contact Techugo.

What Are The Benefits Of Progressive Web Application Development?

What are the benefits of Progressive Web Application development

With the rise of mobile devices, it was predicted that these devices are going to play a crucial role in business development, but that time it was not clear to what extent. The role of mobile devices is getting clear as technology evolves.

There is no doubt that mobile phones and mobile based applications have made our lives better, these devices simplify the ways we communicate. But then the invention of chips has brought the revolution in the way users and customers interacting with mobile devices. It is not wrong to say that mobile devices have become the e-commerce device which can also utilize to communicate.

In this article, we are discussing the Progressive Web Application (PWA) technology which is expected to revolutionize the way of online shopping and the services of on-demand delivery applications.

What is PWA?

Progressive Web Application is the web application that looks like a website or webpage but giving the mobile app like experience to the user. It offers the functionality of working offline, push notifications, and device hardware access. It is designed to take the advantages of Native apps without the necessity to install it.

What are the benefits of PWA?

PWAs can be discovered without going to specific app stores such as Google Play Store and Apple App Store. There are several benefits of developing the Progressive Web Application such as:

  • Less data consumption
  • Feel like a native app
  • Work offline
  • Concept suits for all
  • No need to be a technical expert
  • Automatic updating policy
  • Improved user experience
  • improve the conversion rate
  • Safety Features

Let’s discuss each point briefly

Less Data Consumption

PWAs consume much less data which leads to much faster uploading speed which ultimately gives the better consumer experience. PWAs will get great reverts from the least developed countries where the internet data rates are too high to afford for the majority of populations.

Feel like Native app

PWAs are designed in such a way that it provides all the content in a much lighter form. The experience will be same as the Native apps and it takes much lesser data and time to install and update.

Works offline

Ability to work offline is a blessing for the users because there are several countries where the network is not so good. The PWAs is designed to work in weak signals and can be accessed by desktops, mobiles, and tablets.

No need to be a technical expert

Lots of people are not technical expert and PWAs apps are for these type of people. The user doesn’t need to be technically expert to use the PWAs apps it doesn’t ask for the account id, email id, and any details.

Automatic updating policy

Users don’t need to check for the regular updates, it is designed to auto-update itself from time to time. As PWA runs via the web, the app always stays updated without even a single tap of the user, this type of features provide the amazing user experience.

Improve user experience

The companies who have already launched the PWA version experiencing the increased customer engagement. Feedbacks from the user also provides important insights for making the PWA.

Improve the conversion rate

The e-commerce companies, which have upgraded to PWA have seen the instant rise in the conversion rate. When the user doesn’t need to install and update the app, they can use whenever they want. This feature increases the conversion rate.

Safety features

The PWAs come with safety features of HTTPS, which stands for Hyper Text Transfer Protocol Secure is the safest version of the HTTP. This protocol works over which data is sent between browser and website, it sets all the communication encrypted.

The way Progressive Web Application development revolutionize the Native mobile application development, those days are not far away when Progressive Web Application sets the new rules for mobile e-commerce.

If you are searching for the application development company in USA, then contact Techugo. We are developing the mobile application for both iOS and Android platform. So, if you have any concerns regarding the application development you can contact us. We suggest you the best app solution according to your business requirement that helps you to achieve the new heights of success. Always feel free to contact us.

5 Golden Rules To Improve Mobile App User-Experience

5 Golden Rules To Improve Mobile App User-Experience

Undoubtedly, user experience is the true USP of a mobile app, that’s why app developers pay great attention on creating an engaging user experience. Actually, user experience plays a big role in the app usability, as it declares the success of the mobile app. The app development is not only about the fusing great features but also about creating great user experience.

Most of the mobile apps don’t earn the required attention of users and stay lost in the heap of apps in the respective stores, due to the poor user experience. Actually, beginners don’t know how to improve the user experience of the apps. In this post, we will learn how you can improve your app’s user-experience and retain users.

Take a look at the below points to enhance your mobile app user experience.

1. Utilize Native Components

While creating a mobile app, you must ensure that users can comprehend the use of elements available on the screen. If a user will face hardship in interacting with the UI components, then surely it will affect the user ‘s interest in the app.  You should pick native components to create your app user interface because people know how to use them. Actually, people are already aware of the functionalities of native UI components. If you will use native components, users will intuitively able to understand the application. Besides, you can integrate animation, automation or transition, because they look good in native mobile apps.

2. Make Functionalities Error Free

You have to understand that app functionality is very crucial, and seamless functionalities boost the user experience. Usually,  app creators don’t consider enough time in perfecting the functionalities of their app. Experts have asserted that a majority of app uninstalls happen due to the bad app performance and flawed functionalities. If an app doesn’t work well, users don’t spend more time on the app.

Besides, you should comprehend that functionalities of apps must help users to accomplish a specific task, without much hassle. If your app is not able to help people in this way, they are expected to uninstall the app.

3. Ensure Consistent UI design

A consistent UI design assures users that they are utilizing same application. Inconsistency in design can confuse users and creates a bad impact. With consistent design, users perceive that they are working on the right path, as they see the same logo and header design of the app. In addition, a consistent navigation system offers a consistent user experience that is important for app success.  Unconventional app designs lead to users’ frustration as they hamper the app intuition. So, ensure to follow conventions in design and maintain consistency to build trust among users.

4.  Choose a simple typeface

Simple typefaces or fonts are more readable than attractive but messy font styles. Even in unfavorable lights, users can read simple fonts. That’s why sans serif font is most popular among developers and designers to make design responsive and comprehensible.

To make UI more intuitive and effective, designers have started paying attention on readability of fonts for text bodies. You should consider it, as simple typeface are easy to pick. However, you must take care while selecting the size and formats of each font. Besides, remember the contrast also affects the readability. So, ensure good contrast between font and background color.

5. Work on the search feature

Every user comes to the app for a purpose and intends to achieve a specific goal such as finding or buying products or services. If your app doesn’t have effective navigation and users are facing hardship in finding useful links than there are chances that users can uninstall the app. To ensure ease for the users, you can integrate search feature in the app. By using the search feature, users can make searches easily. The search feature and easy navigation can enhance the usability of your app.

By considering these steps, you can make your app more engaging. A reliable and deft mobile app development company  like Techugo can help you in securing an attractive & user-friendly mobile app UX. We at Techugo, offer a wide range of services including iOS and Android app development. Owing to our team of UX designers, we have been appreciated by each of our clients for delivering quality apps. To know more, get in touch with us.

Reasons Why Your App Is In Dire Need Of Video Marketing


You get the app concept, you hire a leading app development company, and then your app is developed and one fine day it gets ready to hit the market and the very second news you hear is that your app is not achieving the best download rates from the users…

Oops, what has gone wrong with my mobile, I integrated every possible winning feature and the functionalities in my mobile app, then how come it is not able to spike that OOMPH factor amongst the users??? Is there something wrong with my mobile app??? Have I forgotten something??? I am seriously confused and really don’t know how to deal with this issue since my entire business is on the stake…L

I am sure some of you might have gone through this thought process if you have undergone to this situation, although it is very likely that many apps face this turbulence, since the competition fever is higher than ever before in the market, which breaks the loop of every possible revenue from your mobile app and at the end of the day you feel restless and anxious enough to help your app survive in the dense forest of competition.

Have you ever thought which feature can actually save your mobile app to get doomed???

Well, it is a question which is quite often and frequently been asked by the app owners, and sadly not many app development companies are able to understand the need of the hour and fail to suggest the best answer.

Although there are some leading app development companies like Techugo, which eventually come forward and suggest the best strategy to be followed in such situation, and believe me the suggested strategy is a proven method for your app’s success…

But what is the strategy????


The strategy is: Video Feature

Now you must be thinking that how a video can really help your mobile app to secure a recognition in the app market???

Well, there are plenty of reasons to support this theory, and am going to share some of the most significant reasons to help you find out the reality behind it…just read ahead…

Engaging User Interface

We buy something first from our eyes, I think we all agree with this factor and I don’t need to explain it further…within an app a video opens the user engagement door to a new extent since users prefer to watch rather than read-only…maybe that’s also a reason behind the popularity of YouTube.

An app video works as the interaction tool with the users and helps the users to get accustomed to your mobile app efficiently.

The Video Encourages The Curiosity

Your mobile app has a number of features and the functionalities integrated into it, but these features and the functionalities are not experienced till the time app is downloaded.

But with an app video, your mobile app can promote its set of functionalities and features with an engaging mode with your users, letting them experience the app much before downloading, and encouraging their curiosity level to a new standard.

A Video Statistics Are The Mode of Marketing

Every video is surrounded by a number of statistics, which directly hits the users’ psychology and force them to watch the video further and as a result, download the mobile app.

Now you must be aware that how the video helps your mobile app to gain the huge popularity, but this video feature would only work when your mobile app complements the features it has flaunted in the video, and this can only be achieved once you decide to move ahead with your mobile app project only with a leading mobile app development company in India, which can take your mobile app to a new level of success.


Why A Mobile App For Your Business Is Not Just An Option

Why A Mobile App For Yur Business Is Not Just An Option

Would it be OTT to call mobile app a MUST-TO-HAVE for every business????

Absolutely not….

It would be not at all an OTT, but considering it not at all a worthy piece for your business is the biggest SIN you can ever commit to your business and the saddest part of the this condition suggests that you can never come out of this horror, no matter how hard you would try to sustain and come out as a winner, but without a mobile app, expecting your business to win the hearts of the users, is a big-time issue, which you need to deal with.

When I look around one of the most troubling pieces of information which freely orbits the business owners on a regular cycle update, that business popularity has nothing to do with a mobile app, and if a business keeps on delivering the quality laden services than attaining the attention is not a big deal…it seriously irks me and increases my anxiety L

I somehow concur with this approach as long as it talks about the quality-driven services, but the moment the approach leads to no-importance of mobile apps, I defer this approach, and I have a strong reason behind it…

Please explore those reasons with this post and understand the worth of my point…

Do You Have An Online Presence???

With an offline business, where you are doing perfectly fine or maybe more than fine, you consider a mobile app a futile aspect to be involved in your app…this feel is correct fine for now, but if look for a long-range objective then an offline business does not fit in the picture, because users have turned to be ever-demanding and look for the convenience in every required service.

This demand is well managed by a mobile app platform, through which your users can access your services at any point of time just by a click on their Smartphone.

App Helps You Build A Stronger Brand

Your business might be a successful venture in a limited turf, but on the other hand, apart from that limited accessibility, no one knows about your business, and that is a concerning aspect for your business if you want to beat the odds of competition.

Strong brand recognition is all about the users or consumers who are well aware of your brand and communicate with your brand. This continuous cycle of regular interaction with your targeted market builds the trust, which encourages the most number of users to stay committed to your brand.

And surprisingly this strategy is practiced widely by a mobile app since it allows the users to stay connected and explore more about your product.

Understand Your Customers’ Needs

It is a very common factor that every business depends on the specific users’ needs and requirements, and no prize for guessing these needs never remain same, but keeps on upgrading at a faster pace, and with a mobile app you have a much accessible platform to help you analyze the needs of the users, through regular feedback and suggestions.

Thus a mobile app turns out to be a portal which helps you improve your business and its value in many ways leading to high customer satisfaction.

Helps You Boost Profits

Eventually, when your customers are extremely satisfied it leads to much greater profits to be incurred from the business. Also since the local businesses around you might not be having a mobile app platform and this will lead to sensation in a market if you decide to pick a mobile app for your business and win over the competition effortlessly.

I truly hope that these factors would help you to comprehend the worth of a mobile app for your business and now when you have decided to proceed with a mobile app, then my last suggestion goes that pick a top iPhone app development company in Qatar to help you make your mobile app dream into reality.


Essentials For Mobile App Success


Your mobile app is a perfect piece when it lands in your hand, but before it goes through a rigorous development process, which combines a series of codes, designing elements and technologies as a part of your app development process.

As an app development company your utmost aim remains to help the client to boost the business revenue further through the mobile app, but in this run, there are certain mistakes which as a mobile app development company you need to avoid, in order to gain the impeccable mobile app.

You would be surprised to know that not every mobile app becomes a success, after its launch and the app developers remain clueless that what went wrong with my app…it is disturbing and painful as well, when you notice your app, which has a number of efforts, time and money invested on it, gets rejected by the users.

Do you know why does it happen?

Well, the reason behind this rejection depends on some of the mistakes which are practiced during the app development process, such as:

Not Considering Users’ Demands

When you develop an app, the very and the only thing you need to consider is giving an ear to your users’ demands. You need to research and analyze what exactly your users want from your app and what are the problems they are facing, and in return, you need to design and modulate your app into that way, so your users can access a much needed mobile app for their usage.

Giving A Desktop-Like Experience

Your app needs to be a mobile app, not a replica of your website. If your users are not going to find any difference between your app and website, then try to think, that why would they even bother to use your mobile app.

Ignoring App Testing

No one would like to access a mobile app, which is nothing but full of crashes, bugs and slow performance. Remember even if your mobile app as the best of the app concept and the app features, yet you need to test it at every step because your users want a clean and seamless user experience while accessing your mobile app.

These are some of the essentials, which if considered, can help a mobile app development company to develop a mobile app of higher usability and maximum downloads in number.

Thus practice these strategies and help your mobile app to climb the success ladder….


What Are You Doing Wrong In Your App Design?


The very first aspect comes in an app designer’s mind; my design, my creative approach and innovative thought process can never be wrong.


I trust quite many, but as a matter of fact, it is a wrong approach, we all are humans and to make mistakes and learn from our mistakes are a part of our nature and we cannot run from this.

This approach is implemented not only on the personal but as well as on our professional front too…J

Let’s hop back to my blog topic….

When an app is developed, there are several factors, which if not taken in notice, can destroy the complete app…


But, with this blog, I am going to address only those most prominent mistakes which are sometimes overlooked by the app designers….let’s take a look


The app users are not just smart, but picky as well, they don’t love to give a second chance to your mobile app when it is not living up to the mark on their very first visit on the app.

The first impression of the app has to be taken care of, no matter what, but it needs to be given the supreme priority. You must ensure:

  • The app home screen needs to be uploaded faster than you imagined even.
  • You cannot compromise with your app design; it needs to be unique and must compliment your app functionalities.
  • Make the app transition from one-screen-to-another seamless enough


Doing Excessive Animations

It might sound rude, but your app needs to have a very balanced approach of animations.

It must not look like a forceful and unwanted animation dose to your app. The animations indeed look good, but are not enjoyed further, if your users get to see them constantly.

Users are straight-forward and don’t like the same animation to consume their time of app loading, they might enjoy in the first few attempts, but later they prefer to abandon such experience for a faster and clean loading.

Infusing Every Style

As an app designer, it is expected from you that you are a creative genius and each of your design must reflect that.

But at times just to make the app a little different and unique app designers, fall into a trap and make every possible design, theme, and idea in their reach get infused together.

But this step does not bring anything good, but brings only the harm further to your app.

The over-enthusiastic approach shown in the app design leaves it with the cluttered look and your users are left confused looking for better app experience.

Ensure that your app is simple and has no confusing factor instilled in it.

Display only the most prominent features with the most prominent buttons, which would help the users to access what they need eventually.

App Design Needs To Be Consistent

An app is not just a technical piece full of coding, but it is the combination of concept, design, features along with coding, which clearly indicates one sole business and its requirements through an app platform.

Considering this in mind, you have to understand that your app is a segment of a business brand, thus every inch of your mobile app must be designed and developed with the brand recognition of respective business domain.

Keep your app consistent throughout every screen and without any difference made to the colors, fonts, styles, border widths and image size on every app screen.

You might think that users scarcely take a note of these minor aspects, but you are wrong, because users do take a note of these aspects and these small fragments of your app, help to create value amongst the targeted audience.

Design Needs To Be In Sync With The Platform

Albeit, this aspect is well-taken care by the app platforms guidelines, yet, you need to take care of the app platform, where the app is getting downloaded.

Consider the app interface fully and design the app.

Complicated Interface

This generally happens with me, when I try to play a new game, usually in the first few attempts I am unable to unable to understand the game, which leaves me irritated and I often abandon the game in-between.

But this was merely an example, which you need to avoid maximum and your app interface needs to be easy, scalable enough to be used without any user manual.

Skipping The Default Value

What is default value?

Well, the default value is a sleek walk-through based on your past usage or pre-marked preferences utilized within the app.

The default value is a big help for your users, which they can access at the point of time.

With a default value, you help your users to leave good feedback about your app, since with default value reduce the number of errors, thus integrate the default value option in your app design.

These small, but important points help your mobile app to come in an action, but also along with this, the hiring one of the top mobile app development companies must be taken into consideration carefully.

Every mobile app development company has its own forte and set of distinct awards and accolades in its kitty, you only need to pick one of the leading mobile app development agencies India and get your app scored the success chart effortlessly.

Until my next blog…my lovely readers, keep exploring and enjoying my blogs further….


Techugo Is Your Trusted App Development Partner

Techugo Is Your Trusted App Development Partner

The current digital era is ever expanding with giving a boost to the competition in every business, wherein every business is looking to reach out to more prospects, become more popular as a Global Brand.

In such demanding atmosphere, an app comes to your rescue, which not just helps your brand to get widely popular but increase the sales growth.

If you still have not got an app development partner for your app requirements, then you must get in touch with the Techugo- iPhone application development company to help you in transforming your brand into a global brand, through the unique app.

The mobile apps developed by Techugo are not just unique but are very user-friendly, which allow the users from all walks of life to enjoy the seamless app experience.

Techugo has a proven success record of developing the highly celebrated mobile apps for some of the top-notch brands and startups across the globe.

What are you waiting for?

Just get in touch with the Techugo team and let your app give a voice to your business goals and consequently boosting your revenue chart.

If you want to know a little more about Techugo, you can visit and also, you can get in touch with the Techugo team at:
Skype: aks141
Skype: ankit.techugo


Which App Platform Startups Should Focus On


App technology has engulfed all the business genres positively and there is no second opinion to its existence. Whether you need to call a distant relative in abroad or booking a cab to travel in your city, from major to minor, all daily needs are well-handled by the mobile apps and users prefer to get their needs addressed through the app platform.

In this race of fitting the odds of competition, every business be it a branded outlet or a newbie startup prefer to set a strong foot in the app development process. As a brand it is quite much obvious to pick a favorable app platform, since the user’s needs and the business goals are quite visible for a brand, but the question arises, when as a startup, you have to pick a right app platform for your business needs, and the lack of exposure and vague user’s demand make the situation worse, on top the financial constraint make you fall into a do or die situation, where you have no choice but have to pick the RIGHT platform to suggest the need of platform.

As a startup the most suitable platform to be picked is…? Actually, it is hard to make a clear understanding that which OS you need to proceed with…can’t believe your ears?

I know this fact is little ambiguous to be believed by an entrepreneur, since a large part of your business is on a stake, and a wrong app platform choice can cost you arms and legs for your startup…So why to trust me? Well, a valid question, and to reply and ease down you further, I have collected the 3 top reasons in this article further, so you can select the suitable app platform effortlessly.

Check The Audience base

Since Android devices come in different size and shapes, the users are attracted to buy the Android devices more, thus widening the market for Android apps. As per a study reveals Android holds the 87% and iOS around 12% of the app market, which might make a strong reason that you must pick Android as your chosen app platform, but again something which you need to consider as well, that is your business market. If your business expansion has a user base only in the US, then picking Android would be a wrong decision, since the iPhone users are more in there and they prefer an iPhone application.

Phone Update

In past Android was largely scrutinized for the slow number of updates it provided, but recently Google has resolved this issue by shifting the maximum number of apps to the Google play store, which helps the mobile app to get updated quickly sans the complete OS update.

On the other hand, iOS provides the updates as and when available and a major annual update as well. The updated game is a little bit tiring and space consuming with iOS, but with Android, it is smaller with only the required updates.

App Quality

The quality of the app is highly preferred by each and every user, and if app irks, it serves no purpose. The iOS apps are regulated by the rigid guideline of Apple store, which sifts down the iOS app from various stages to make it error-free.

But the Android apps are available in different genres and go through sans any stringent policy for the quality check from Google. As a consequence, it increases the security risks to be faced by the users in abundance.

Then Which app platform to Pick?

  • The Android OS is the best option for you, if limitless customization, integrated with the freedom to make your phone work as per the users’ need, is your major concern.
  • iPhone OS is your answer if you are a compose user, who is looking for sleek design, updated features with a secured and succinct number of mobile apps and no security threat.
  • And most importantly, it depends largely on: what is the demand of your targeted audience.

 I personally believe both the platforms have their equal share of benefits and advantages, you only need to pick the right platform, after conducting a thorough research on your market demands and business goals.

So enhance your business visibility with the right platform and get your app developed by one of the top mobile app development companies and let your business grow exponentially…